The German Market at a Glance

Transcription

1 Ein A company Unternehmen of ProSiebenSat.1 der ProSiebenSat.1 Media SE Media SE The German Market at a Glance

2 German Economy 2

3 07/13 12/13 05/14 10/14 03/15 08/15 01/16 06/16 11/16 04/ f 2018f f 2018f Mid-year 2017: ongoing positive climate for consumption Basic conditions (consumer confidence, labour market, income development) are favourable GfK consumer climate In points Unemployment figures In millions Available household income Change vs. previous year in % ,9 3,2 3,0 2,9 2,8 2,7 2,5 2,4 3 3,0 2,4 2,4 3,1 3,1 3,1 2,9 2,3 2 1, f=forecast, Ifo Economic Forecast for 2017/2018 June 2017 Sources: GfK, Destatis, Ifo SevenOne Media, Market Insights 3

4 06/13 11/13 04/14 09/14 02/15 07/15 12/15 05/16 10/16 03/17 Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16f Q1 17 Q2 17f f 2018f The upturn in the German economy is growing broader and gaining impetus But several uncertainties (e. g. BREXIT, US Government, political and financial instabilities in the euro-zone) ifo business climate Index (2005=100) 120 GDP (real), quarterly development Change vs. previous quarter in % 1 GDP (real), annual development Change vs. previous year in % ,5 0,5 0,5 0,60,5 0,6 0,5 0,4 0,3 0,2 0, ,0 1,6 1,7 1,9 2,1 2,0 1,8 1,6 1,2 0,7 0,9 0, f=forecast, Ifo Economic Forecast for 2017/2018 June 2017 (annually), DIW Economic Barometer June 2017 (quarterly) Sources: Ifo, DIW, Destatis SevenOne Media, Market Insights GDP Private Consumption 4

5 IMF Forecast: Euro Area stabilized Development real GDP of European Top 5 economies In %, vs. previous year 4,0 3,2 3,2 3,0 2,0 1,0 2,0 1,7 1,7 1,8 1,6 1,5 1,61,5 1,6 1,3 1,4 1,2 0,9 0,7 0,8 0,8 2,6 2,1 2,2 2,0 1,8 1,5 0,0 Euro Area Germany France Italy Spain UK f=forecast Source: IMF: World Economic Outlook April 2017 SevenOne Media Market Insights f 2018f 5

6 The ProSiebenSat.1 Group 6

7 Shareholder Structure ProSiebenSat.1 Media SE Status: 30 th of June 2017 Split of Capital Stock 98.2% Free Float 1.8% ProSiebenSat.1 7

8 ProSiebenSat.1 Group leading across TV, Digital and Production Broadcasting German-speaking Digital Entertainment Digital Ventures & Commerce Content Production & Global Sales 1 ) 1 ) Portfolio selection. 1) Strategic minority investment. 8

9 ProSiebenSat.1- international line-up Germany - TV Austria - TV Switzerland - TV Status: July

10 International sales network of SevenOne Media EUROPE exclusive UK Benelux Switzerland Italy Spain exclusive France USA Canada Central America South America non-exclusive China Japan Asia others Greece Turkey Poland Russia Czech Republic Eastern Europe others Nordic and Baltic Countries Middle East 11

11 The German TV Market 12

12 Television is still the leading medium across all age groups Daily TV Usage Media usage and TV share by target audience in minutes per day, TV share in %, Q % % % % Cinema DVD/Blu-ray Pay VoD Free online video TV alternative 0 A 14+ A A A 50+ TV classic Share of TV usage classic and alternative channels/devices Basis: A 14+, n=3,004 Source: Media Activity Guide 2017, SevenOne Media/forsa. 17

13 TV no.1 medium Ø daily usage, in minutes per day, Q * incl. online video, without games; ** messenger, ; *** online and offline; **** newspaper and magazine (incl. e-paper & e-mag). Basis: A 14+, n=3,004 Source: Media Activity Guide, SevenOne Media/forsa TV total Radio Internet by content* A 14+ A Internet personal communication** Print media**** Games*** DVD/ Blu-ray

14 German TV landscape Receive path in households In % and million 9.0% 3.3% Total Population: Persons aged >3 years: million* million each household receives Ø 80 channels % Total TV households: Degree of digitization: 95% million % Cable-households Terrestrial-households Satellite-households IPTV *Status: Microcensus 2015, Basis: Statistisches Bundesamt Status: 01/07/2017; Basis: TV households Source: AGF in cooperation with GfK, TV Scope

15 Large free TV offer National Public Stations Regional Public Stations National Private Stations Paneuropean Private Stations (exemplary) (exemplary) 14

16 ProSiebenSat.1 stations reach a wide range of target groups Station Profiles 2017 in % (bubble size represents audience share in adults y.) male old Sport 1 N24 N24 Doku Sky Bundesliga 1 SyFy Eurosport ZDFinfo ProSieben MAXX Comedy Central n-tv 1.7 ProSieben Phoenix kabel eins Doku DMAX 0.8 Tele ZDF 3SAT kabel eins RTL Nitro RTL II VIVA arte 13th Street Nickelodeon RTL 1.3 ARD Dritte ZDFneo 0.5 Super RTL 1.1 ARD/ZDF Kinderkanal ARD SAT.1 Gold SAT.1 TLC Disney Channel VOX sixx young female Basis: All TV households Germany / A 14+ y. / 01/01-30/06/2017 Source: AGF in cooperation with GfK / TV Scope / SevenOne Media / Media Strategy & Analytics 20

17 RTL VOX SUPER RTL N - TV RTL Nitro N 24 RTL II ARD Das Erste ZDF SPORT1 Tele 5 Disney Channel DMAX , Audience shares, German TV stations Audience shares 1 st January June 30 th 2017 vs A yrs., 03:00 a.m.-03:00 a.m., in % 14,0 12,0 10,0 8,0 6,0 4,0 2,0 0,0 * Jan - Jun 2016 Jan - Jun 2017 Not including VIVA, MTV & Nick; *kabel eins Doku released on 22/09/2016 Basis: All TV households Germany Source: AGF in cooperation with GfK / TVScope / SevenOne Media 21

18 Accumulated audience share by sales houses Accumulated audience share 2017 A y., 03:00 a.m.-03:00 a.m., in %, change vs. previous year in %-points +1.8 SevenOne Media IP Deutschland EL CARTEL Public Stations other Basis: TV-panel / A Y. (33.65 mil.) / 01/01-30/06/2017 n-tv monitored with IP, RTL 2 monitored with EL CARTEL Source: AGF in co-operation with GfK / TV Scope / SevenOne Media / Media Strategy & Analytics 22

19 The German TV Advertising Market 23

20 Major sales houses ProSiebenSat.1 Media AG RTL Group RTL 2 Public Broadcasting 24

21 Media split in Germany Mediamix (gross, Nielsen), 1 st January 30 th June 2017 vs Total in mil., changes vs. prior year in (%) ,4% (+0.1%) 6,5% (+0.2%) 10,8% (-0.1%) TV Newspapers 6,1% (+0.1%) 1,4% (0.0%) 11,1% (-0.3%) Media total: 14,695 million 47,5% (+0.1%) Magazines SI Magazines Radio OoH 16,2% (-0.1%) Cinema Online Period: 01/01-30/06/17 vs. 01/01-30/06/16 Basis: Above-the-line-Media Source: Nielsen Media Research SevenOne Media, Market Insights 25

22 German sales houses: share of advertising Share of advertising (gross, Nielsen), 1 st January 30 th June 2017 in % ProSieben Sat.1 Group / SevenOne Media IP El Cartel / RTL II = mil. = mil. = 457 mil. Public stations = 314 mil. Others = 883 mil Period: 01/01-30/06/17 Basis: Above-the-line-Media Source: Nielsen Media Research SevenOne Media, Market Insights 26

23 Media Data main German TV stations Target group A yrs Ø-Rates* Break reach** CpT GRP*** CpG Audience share SAT.1 11, , ProSieben 13, , RTL 16, , kabel eins 5, , RTL II 6, , VOX 8, , ARD 17, , ZDF 17, , Rates, CpT and CpG in, Break reach in mil. viewers, Audience share in % * Ø-Rate of a 30 sec. spot, 03:00-03:00 a.m., TC ** Gross break reach, 03:00-03:00 a.m. *** Daily GRP, 03:00-03:00 a.m. on ad-break basis Basis: All TV households Germany, TC / 01/01-30/06/2017 Source: AGF in co-operation with GfK / TVScope / SevenOne Media, Media Strategy & Analytics 27

24 German advertising market by industrial sector Spendings 1st January 30th June 2017 vs Top 10 industrial sectors (gross, Nielsen), ranked by TV spendings June 2017 Industrial Sectors Total TV Total TV Changes TV YTD Jun 16 YTD Jun 16 YTD Jun 17 YTD Jun vs.16 in mil. in mil. in mil. in mil. in % Total Trade and Shipment Food Cosmetics and Toiletries Business Services Motor Vehicles Pharmacy Media and Publishing Beverages Telecommunication Finance Period: 01/01-30/06/17 vs. 01/01-30/06/16 Basis: Above-the-line-Media Source: Nielsen Media Research SevenOne Media, Market Insights 28

25 Top 10 advertisers in Germany Top 10 advertisers in Germany Total Market Top 10 advertisers in Germany TV Market Companies Total Market Jan-Jun 17 in mil. (gross) Companies TV Market Jan-Jun 17 in mil. (gross) Procter+Gamble Ferrero L'Oreal Lidl Telekom Volkswagen Media Saturn Beiersdorf Reckitt Benckiser Sky Above-the-line-Media, excl. Intermediaere Source: Nielsen Media Research SevenOne Media Market Insights Procter+Gamble Ferrero L'Oreal Reckitt Benckiser Beiersdorf Henkel 71.3 Lidl 69.8 Amazon 69.7 Samsung 67.9 Unilever