ZINKIA ENTERTAINMENT & POCOYO Successful brands all around the world!
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1 ZINKIA ENTERTAINMENT & POCOYO Successful brands all around the world!
2 WHAT is ZINKIA? BUSINESS MODEL 1. Multiplatform Content 2. Licensing merchandising rights 3. Sponsorships & Advertising AWARDs TV International Presence The Secret POCOYO S SUCCESS POCOYO versus COMPETITORS Catalogue & Contents
3 WHAT IS ZINKIA?
4 BUSINESS MODEL
5 1. Multiplatform Content Zinkia is very aware of new technologies and how people consume new contents nowadays This is the reason why Zinkia distributes all its brands on digital platforms and any other available devices: TVs Videogames DVDs VOD (Video On Demand) Mobile devices Smart TVs and of course Apps and INTERNET
6 INTERNET A DIGITAL BRAND 3,6 Billion views since Million average monthly views 1,7 Million Fans Worldwide +14 Million 18 Apps
7 APPs +14 Million APPs Downloaded 18 Apps created so far! 3 NEW APPs LAUNCHED in the last 6 Months! Pocoyo Pic & Sound awarded Best Spanish App by AMAZON!!
8 INTERNET YouTube Views Million views per month +2.5 Million subscribers
9 INTERNET YouTube
10 INTERNET Social Networks
11 INTERNET Web WORLDWIDE Visits: 45 Million (2010 to date) Unique users: 24 Million Page Views: +180 Million 2014 Visits: +4,000,000 Million Unique users: +2,400,000 Million Page Views: +12,100,000 Million TOP Markets USA MEXICO SPAIN ARGENTINA CHILE
12 2. Licensing Rights Zinkia Entertainment gets revenues by managing the brand through licensed merchandising deals based on royalties. In the last 5 years more than 100 licensees have come on board Toys & Plushes Apparel DVD Baby Care Party goods Back to School Sports & Outdoor
13 LICENSING TERRITORIES Over 10 Licensing Agents working to cover 40 countries in 5 continents. More than 3,000 SKUs Worldwide with over 100 Licensees on board.
14 3. Advertisement and Sponsorship Advertisement Sales of available advertising inventory on Zinkia s own digital platforms as well as on third party platforms that distribute our contents. The commercial management is conducted by an in-house sales team. Sponsor and partnerships Zinkia Entertainment brands are very convenient as a partner thanks to the values and gender neutrality they transmit.
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17 SPONSORSHIPS showcases
18 ZINKIA AWARDS Best Videogames Developer, Campus Party Awards Best Videogames Studio, Gamelab Awards Best Marketing Strategy, National Marketing Association POCOYO AWARDS Best TV Series for Infants, Pulcillena Awards Best European Programme, Pulcillena Awards Most Popular TV Series for Kids (Italy), RAI and many more!! Most voted Cartoon, Pulcillena Awards The Cristal for Best Television Programme, Annecy Int. Animation Film Festival Best Preschool Animated Series, BAFTA, British Academy of Film and Television Arts Nickelodeon Best Animation Short Film, San Diego Lation Film Festival Best Television Programme, China International Animation and Digital Arts Festival Gold Award DVD Category, Parent Choice Award Best Children s Programme Promo Gold Award, Disney Channel Asia Silver Award Best Foreign Television series, Shanghai TV Festival Parent s Choice Gold Award for Fun & Dance DVD, USA Nappa Gold Award for Dance Pocoyo Dance DVD, USA ZINKIA has created successful contents which have been AWARDED WORLDWIDE by the most renowned animation festivals
19 TV INTERNATIONAL PRESENCE Broadcasted in more than 150 countries Commercial activity in over 40 countries Pocoyo achieves excellent ratings in many countries (up to 60%)
20 TV DISTRIBUTION ZINKIA currently self-distributes all its TV & Film content worldwide. We have an extended global presence and have long-term relationships and partnerships with content drivers such as NICK JR, Discovery Kids or Disney Channel. Pocoyo reaches a potential audience of 3.5 Billion people worldwide!
21 THE SECRET OF OUR SUCCESS POCOYO
22 POCOYO vs. COMPETITORS View Rank:71 View Rank:1366 View Rank:14 View Rank:1091 View Rank:139 Source: YouTube CMS Analytics. 2014
23 POCOYO vs. COMPETITORS Google Trends: global comparison Pocoyo Miffy and Friends Mickey Mouse ClubHouse Peter Rabbit Sesame Street Source: Google Trends Global Statistics 2014
24 CATALOGUE & CONTENTS Pocoyo Season 1 Pocoyo Season 2 Let s Go Pocoyo The Space Circus Shuriken School Mola Noguru Fishtail Saga and more New Contents coming!
25 CATALOGUE & CONTENTS Format: Videogame Platfroms: Nintendo DS Category: Graphic Adventure Includes: 3D Animation Target: Family (+4 years-old) Produced by: Zinkia HELLO POCOYO! is a videogame for Nintendo DS where the player accompanies POCOYO and explores his world in a graphic adventure in which the aim is to find his friends. Format: Videogame Platfroms: Nintendo Wii + Nintendo DS Genre: Racing cars Includes 3D Animation Target: Family (+4 years-old) Produced by: Zinkia
26 A hit all around the World! +320 million VIEWS!!
27 Infantas, Madrid Spain Contact: Jose María Castillejo
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