Usage of the amfori logo. For service providers

Transcription

1 Usage of the amfori logo For service providers Usage of the amfori logo for service providers - October 2017

2 Contents ntroduction...3 Guides for use...5

3 ntroduction

4 ntroduction The service providers detailed in this below may use the amfori logo to identify they provide services to amfori. By using the amfori logo and boilerplate in the appropriate way, service providers can: - Announce their collaboration with amfori - Showcase company activities/scope of portfolio - Easily showcase amfori as a client - Build credibility - Attract new customers 4

5 ntroduction List of service providers 1. Auditing Providers: - FTA (amfori) Approved Auditing Company - Audit ntegrity Assurance Partner Only active service provider companies may use the amfori logo. t may not be used by non-approved service providers, including former service providers whose status was lost after termination/expiration of contract. 2. Environmental Assessment Providers: - FTA (amfori) approved Assessor Company - FTA (amfori) approved Environmental Assessor ndividual amfori is exclusively responsible to grant permission to use the amfori logo. t may terminate, amend or limit such permission at its own discretion and at any time. 3.Testing Laboratory Providers: - FTA (amfori) approved Testing Laboratory Company Permission will among others be terminated if guidelines stipulated in this document are not fully complied with. 4. Chemical Auditing Providers: - FTA (amfori) approved Chemical Auditing Company - FTA (amfori) approved Chemical Auditor ndividual 5. Environmental Consultants: - FTA (amfori) approved Environmental Consulting Company - FTA (amfori) approved Environmental Consultant ndividual 6. Training Providers 5

6 Guides for use

7 Using the logo and boilerplate The amfori logo together with the appropriate boilerplate may be used to identify your company as an amfori approved and active service provider. The amfori logo cannot be used on its own without the boilerplate. This use is reserved exclusively for official communication by amfori. The boilerplate must reference the service that is being carried out for amfori, amfori BSC or amfori BEP. t may in particular not be used to indicate any kind of endorsement of any other product or service, indicate that any official status for any product or service has been conferred by or is otherwise associated with amfori, or to show any kind of relationship with amfori aside from those permitted. The text for the boilerplates, provided by amfori may not be altered in any way. Placing the boilerplate in an appropiate way To place the boiler plate next to the logo, service providers can choose between a landscape and a portrait version. Both are valid options at all times provided the same proportions are kept and the boilerplate and logo respect the minimum size and are legible. Landscape version association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit Portrait version association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit 7

8 Formating the boilerplate Ensuring legibility and consistency - The font of the boilerplate should not be smaller than 7pt. t is possible to have a bigger font (for instance in an A3 poster) but the boilerplate should always keep the same proportion with the amfori logo. - The minimum size for the amfori logo is 3.4 cm wide - The colour for the font should be the amfori blue. f it is not available it should be black - The font should be Benton or Arial (if neither are available it should be a sans serif) - The use of all upper case for the boilerplate as in TRANNG PROVDER.. is not permitted. 8 Use of colour - example when the exact colour is not available for text association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit Use of font - example when Benton or Arial are not available for text association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit

9 Usage of colour and negative versions - The logo should always be in the amfori blue. f colours are not available it should be in black. - f it the logo and boilerplate are placed over a darker colour or over a photograph, it must be used in its negative version in white. amfori Blue Pantone 293 C100 M65 Y0 K0 R0 G86 B164 Hex #0055a4 association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit 9

10 Usage of amfori logo vs amfori bsci/bepi The amfori logo is the only one that can be used regardless if the services provided relate to the initiatives amfori BSC or amfori BEP. This will allow service providers to communicate with one unique logo which embodies a holistic approach to trade and sustainability and all values shared by the organisation and its members, whereas a specific logo represents only part of the scope. Naturally, you can always refer to the initiatives amfori BSC or amfori BEP in writing when describing speciffic technical parts of the system (example: describing you perform BSC audits) The amfori BSC and amfori BEP logo is to be used exclusively by the organisation in specific technical documents such as the amfori BSC System Manual. 10 association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit

11 ncorrect logo use The amfori logo must be used in its entirety, and may not be altered in any way, including proportion, color, element, type, etc. You may not animate, morph or in any other way distort the appearance of the logo. Here are some examples of what not to do. Don t leave out any elements of the logo such as the strapline Don t distort the logo in any way Don t use photography Don t use a low-resolution logo Don t change the colour of the logo Don t retype the name Don t adjust the size of any elements Don t add anything to the logo Don t use the amfori blue logo on a dark background Don t use the amfori blue logo on a dark image Part of Don t use the logo in a sentence 11

12 Where to use the logo and boilerplate The logo and boilerplate may be used on websites, company brochures and other materials related to the corporate communication of the company. When technically possible it must always direct to the official URL ( Examples of online use Examples of use in flyer OUR PORTFOLO CASE STUDY ONE SAMPLE TEXT Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, tu labore. Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, tu labore. SAMPLE TEXT OUR CLENTS Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, quis nos trad ejercitación Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, quis nos trad ejercitación association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit Training provider for amfori, the leading business association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit Learn more 12 Training provider for amfori, the leading business association for open and sustainable trade. We train amfori members and their producers on amfori BSC and amfori BEP. For more information visit em ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu labore et dolore magna aliqu. Ut Enid ad mínio venmos, quis nos trad ejercitación ulula con laborios nisi uta liquido ex ea ut Enid ad mínimo veníamos, quis nos. Lorem ipsum dolor sit amet, consectetur así piscina elit, sed do eiusmod tempor incididunt tu laboreet.

13 Where not to use the logo and boilerplate The amfori, amfori BSC and amfori BEP logo may in particular not be used to indicate any kind of endorsement of any other product or service, indicate that any official status for any product or service has been conferred by or is otherwise associated with amfori, or to show any kind of relationship with amfori aside from those permitted. certified See our latest course, certified by amfori 13

14 Boilerplates available Auditing partners Auditing partner of amfori, the leading business association for open and sustainable trade. For more information visit Auditing partner of amfori, the leading business association for open and sustainable trade. We perform amfori BSC Audits. For more information visit Training companies association for open and sustainable trade. For more information visit association for open and sustainable trade. We train amfori members on amfori BSC. For more information visit association for open and sustainable trade. We train amfori members on amfori BEP. For more information visit association for open and sustainable trade. We train amfori members on amfori BSC and BEP. For more information visit association for open and sustainable trade. We train amfori members and their producers on amfori BSC. For more information visit association for open and sustainable trade. We train amfori members and their producers on amfori BEP. For more information visit 14

15 Boilerplates available association for open and sustainable trade. We train amfori members and their on amfori BSC and BEP. For more information visit Environmental Assessors Environmental Assessor recognised by amfori, the leading business association for open and sustainable trade. We perform amfori BEP Assessments. For more information visit Environmental Consultant Environmental Consultant recognised by amfori, the leading business association for open and sustainable trade. We support the amfori BEP mprovement Phase. For more information visit Chemical Auditors Chemical Auditor recognised by amfori, the leading business association for open and sustainable trade. We perform Chemical Management Audits within the amfori BEP Supply Chain Chemical Management Module. For more information visit 15

16 amfori reserves the right to terminate, amend or limit any use of the amfori logo and/or boilerplate, at its own discretion and at any time. Any unauthorised use of the amfori logo may result in legal action. Service providers may request exemption from any of the conditions above by submitting a formal request to the amfori communication team: info@fta-intl.org. An exemption will only be deemed validly given if such request is expressly confirmed in writing by amfori