Quaint Oak Bank Brand Guidelines v1.2

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1 The Quaint Oak Bank Brand v1.2 / 1 Quaint Oak Bank Brand Guidelines v1.2 2 Mission / Essence / Promise / Values / Story 4 Our Identity (Logo and usage) 7 Tagline 9 Divisions 12 Colors 14 Signature Bar 15 Necessary Copy 17 Typography 18 Imagery 20 Verbal Identity 21 Tone of Voice 23 Contact

2 The Quaint Oak Bank Brand v1.2 / 2 Mission Our mission is to create personalized experiences through excellent customer service. Brand Essence Quaint Oak is comprised of people. We are a community of individuals; Employees, customers, and stockholders alike. We are a community that works and resides in our marketplace. Through thoughtful communication, business expertise and responsive customer care, we continually raise the bar for achievement. Brand Promise We care about our customers. Providing exceptional service is how we do business and is the driving motivation for each member of the Quaint Oak team. As an organization, empowering our employees to exceed customer expectations, rewarding our stockholders for their support & collaboratively engaging our regulatory authorities are the foundation of our business. Advocacy in these areas is the responsibility of every individual and is crucial to our continued evolution.

3 The Quaint Oak Bank Brand v1.2 / 3 Brand Values 4 Pillars of Success: We convey a friendly, approachable demeanor. Our Attitude presents a Warm, Friendly, Welcoming, Personalized, Attentive customer environment. We engage customers as a motivated, dedicated, focused, driven team of engaged, knowledgeable professionals. Our Work demeanor is Professional, Experienced, Diligent & Dedicated. We act with Integrity. Our Ethics, Honesty, & Openness are the hallmark to customer success. We are the Quaint Oak community. We are Unique, Diverse, Reliable & Trustworthy. Brand Story We have time-tested Values. We are multicultural, multilingual members of our communities. Our rich diversity is our strength. Quaint Oak employees are approachable, personable and knowledgeable. We encompass an ever expanding range of business expertise and personal experience. We have a long history and our ability to adapt and grow has enabled us to respond to changing markets, explore new technologies, and engage new communities. Throughout each change, our unwavering commitment to customer service has been our guiding principle.

4 The Quaint Oak Bank Brand v1.2 / 4 Our Logo The Quaint Oak Bank logo represents our brand. It consists of two distinct elements: the symbol and the Quaint Oak Bank wordmark. The Quaint Oak Bank logo is a unique piece of artwork; the proportion and arrangement of the symbol and wordmark have been specifically determined. There are three acceptable logo colorations: Quaint Oak Red (PMS 484m) and PMS Black 7m, solid black and solid white. In the past, the 1926 was removed from some of our divisional logos. With the addition of our master brand connection (see page 10) it allowed the 1926 to appear on all our symbols creating a much more consistent logo. 484m Black 7m

5 The Quaint Oak Bank Brand v1.2 / 5 Alignment The Quaint Oak Bank logo should always appear as a unit with the following arrangement: The symbol is aligned to the left of the Quaint Oak Bank wordmark, separated by the width of the letter U in the wordmark. The baseline of the wordmark aligns with the ground level of the symbol. Clearspace To ensure the prominence and legibility of the Quaint Oak brand, always surround it with the minimum amount of clearspace. This clearspace isolates the logo from competing graphic elements such as text, photography, or background patterns. The proper clearspace is equivalent to the width of the letter U in the Quaint Oak Bank wordmark.

6 The Quaint Oak Bank Brand v1.2 / 6 Improper Logo Usage We encourage you to become familiar with the Quaint Oak Bank brand and the correct use of the symbol and wordmark. Following are a few examples of improper use. If you have any questions regarding proper usage, please contact the brand team listed on the contact page. Don t separate the symbol from the wordmark. Don t change the size relationship. Don t change the arrangement. Don t outline. QUAINT OAK BANK Don t change the font. Don t step outside of accepted color usage. Don t add drop shadows or special effects.

7 The Quaint Oak Bank Brand v1.2 / 7 Tagline - Preferred Positioning The In your best interest tagline symbolizes the customer care we exemplify. We offer the best solutions to suit our customer s financial status and their lifestyle as well as doing our best to provide them the best interest rate. The tagline may appear with the logo in various applications in a fixed size and position. It is set in Myriad Pro Light font. It s preferred lock-up position is justified right, under the Quaint Oak Bank wordmark. This is separated by the height of the tagline itself. In the instance of running with divisions or divisional connection to the master brand (see pages 9-11) the tagline is best used above the Identity.

8 The Quaint Oak Bank Brand v1.2 / 8 Tagline - Alternate Positioning and Usage For extrememly horizontal applications, the tagline can be positioned to the left of the symbol and aligned to the baseline of the logotype and separated by freespace as shown on page 5. We encourage the use of the tagline as a headline, in body copy and even as a salutation. When using it in text, always use it with sentence capitalization, ie. As a salutation, you may use: In your best interest, Robert Smith

9 The Quaint Oak Bank Brand v1.2 / 9 Divisions Quaint Oak Bank has four divisions Banking, Real Estate, Mortgage and Insurance which offer our customers a complete banking/real estate experience a one-stop shop. When used as a master brand signature, our divisions are listed below the logo to create awareness and to educate our customers of this unique offering.

10 The Quaint Oak Bank Brand v1.2 / 10 Divisional Logos Currently we have four divisions, which together create a one-stop-shop experience for our customers Real Estate, Mortgage, Abstract and Insurance. Even though our divisions are unique and can stand alone, they are always connected to the master brand with the styling, A Quaint Oak Bank Company.

11 The Quaint Oak Bank Brand v1.2 / 11 Division Connection to the Master Brand Our divisional logos are always connected to our master brand with A Quaint Oak Bank Company. This will always connect our divisions to the family, as well as offer support and validation to any new company divisions. A Quaint Oak Bank Company is the width of the word Quaint in the wordmark and double the distance of itself from the wordmark baseline flush right. This lock-up logo is always to appear in total and is available for download at When using with the tagline, please follow the same rules as on page 7.

12 The Quaint Oak Bank Brand v1.2 / 12 Our Colors To compliment our master brand colors, a color palette has been created to allow for flexibility while retaining consistency in communications. We invite you to take advantage of the full range of the color palette so designs stay fresh and inspired. The Pantone colors are listed below (in order from top to bottom): the cmyk mix (traditional 4-color printing), rgb mix (electronic media, ie. PowerPoint) and the web hexadecimal number (for html/web-based coloring). Quaint Oak Red Brand Colors Accent Colors 484m B32317 Black 7m A 7528m E7DED0 142m FDBE57 688m C0739C 464m E m E7EFBC 475m FFE4CA 7497m m AA9F4E 556m A m B73B9 7518m E543A 317m CEEBEA The colors shown throughout these guidelines have not been evaluated by Pantone, Inc. for accuracy and may not match the Pantone Color Standards. Consult current Pantone Publications for accurate color. Pantone is the property of Pantone, Inc.

13 The Quaint Oak Bank Brand v1.2 / 13 Color Systems 50% tints have been supplied to provide dividers and a range of color for information graphics and call-out boxes. (We don t recommend using tints as headline colors when reversing out of the solid background color, please keep to our recommended accent colors.) We also show an example of preferred headline accent colors to go along with our palette background colors. Headline Headline Headline Headline Headline Headline Headline Headline Headline Headline Percentage% 50% screen 50% screen 50% screen 50% screen 50% screen

14 The Quaint Oak Bank Brand v1.2 / 14 Signature Bar For print advertising, we have created a signature bar to contain necessary information most importantly the logo. This area will allow the necessary clear space and create attention to our brand. This signature band is comprised of a straight top edge and an arc on the bottom edge. It is available for download at

15 The Quaint Oak Bank Brand v1.2 / 15 Necessary Copy As well as the logo, there is certain information that must always appear in any advertising. Using Quaint Oak Bank as an example: the url QuaintOak.com, Member FDIC, (the EHL house graphic), Equal Housing Lender, the copyright notice and NMLS number must always appear. This information appears below the logo, flush left and right. Marketing applications with divisional logos follow a slightly different format with different rules (see page 16 for all divisions). The Bank also includes Quaint Oak Bank Established 1926 in the upper right corner as shown in the banking flyer on the right. Member FDIC Equal Housing Lender 20XX Quaint Oak Bank NMLS QuaintOak.com

16 The Quaint Oak Bank Brand v1.2 / 16 Necessary Copy for All Divisions Member FDIC Equal Housing Lender 20XX Quaint Oak Bank NMLS QuaintOak.com BANK Equal Housing Lender 20XX Quaint Oak Mortgage, LLC NMLS QuaintOak.com MORTGAGE Member of the Association of Realtors 20XX Quaint Oak Real Estate, LLC Equal Housing Opportunity QuaintOak.com REAL ESTATE Quaint Oak Abstract, LLC is a licensed insurance agency and non-banking subsidiary of Quaint Oak Bank Insurance products offered are: NOT A DEPOSIT NOT FDIC-INSURED BY ANY FEDERAL GOVERNMENT AGENCY NOT GUARANTEED BY THE BANK MAY GO DOWN IN VALUE 20XX Quaint Oak Abstract, LLC QuaintOak.com ABSTRACT

17 The Quaint Oak Bank Brand v1.2 / 17 Typography Typography plays an important role in the consistency of our advertising and ultimately our brand. Our type front is Myriad Pro. It comes in many sizes and weights and is crisp, modern and friendly. Our headlines are generally set in semibold, and body copy light. Please refer to the sample below for size comparisons. Headlines use Myriad Pro Semibold Body copy/text Myriad Pro Light. Rule of thumb leading is point size + 1/2, for example: paragraph to right is 12 pt text with 18 pt leading 12+6=18 Myriad Pro in copy. Keep it simple & non-obtrusive. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

18 The Quaint Oak Bank Brand v1.2 / 18 Imagery Our imagery reflects character. We find character in both people and nature. The strength of an oak tree, an i can do it mother, a proud father all reflect character. We encourage you to portray this trait using images that trigger a response an emotion. A stunning view or the confidence of a person looking straight at camera are two ways to achieve this.

19 The Quaint Oak Bank Brand v1.2 / 19 Use of Symbolism What we offer is just a little bit different. Our imagery reflects this. Use of symbolism and illustrated embellishments create optimism and freshness. A unique perspective. Our advertising is clean and simple. Headlines are creative and straight to the point. Real Estate headline goes here lorem ipsum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut Clean headlines, simple points, wide open spaces. 5.2 % Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. (+.1 to grow on) Quaint Oak. Bank Established 1926 Equal Housing Lender 20XX Quaint Oak Mortgage, LLC NMLS QuaintOak.com Member FDIC Equal Housing Lender 20XX Quaint Oak Bank NMLS QuaintOak.com Member of the Association of Realtors 20XX Quaint Oak Real Estate, LLC Equal Housing Opportunity QuaintOak.com

20 The Quaint Oak Bank Brand v1.2 / 20 Verbal Identity Verbal expression is an important part of our brand identity. Like our visual identity, our verbal identity projects the company s personality and purpose. Consistency and the proper use of language are important. How our brand voice is used. Our brand voice is a specific way of speaking and writing. Just as our logo is a visual expression of our brand commitment, our brand voice is how we express our brand commitment in words and manner. It is our unique personality. All of our communications should: Use short, clear sentences Get straight to the point and use language that our audience will understand Use the active voice and strong verbs Include real stories whenever appropriate

21 The Quaint Oak Bank Brand v1.2 / 21 Tone of Voice Warm, friendly, confident. Example: Most companies say they are different, but Quaint Oak truly is... We actually answer our phone with a warm and friendly voice. We don t put you into a confusing, complicated system of asking the same questions a dozen times. We care about our customers, we make solid decisions based on many years of consistent growth, and we remember our roots. We started listening to all of our customer s stories decades ago. They were unique, just like our customers. We realized that we were different because we didn t follow a checklist, but we followed our instincts and made solid decisions based on years of experience and knowing the full story. What s your story? Come and talk to us. We re here to listen.

22 The Quaint Oak Bank Brand v1.2 / 22 Tone of Voice Writing headlines and subheads. Use the active voice for headlines. In English, the strongest headlines start with a verb. They are a call to action that tells your audience exactly what to do. Examples of strong verbs are create, find, build and change. It is not a rule to always use a verb, but the headline should always have energy. Words should complement the picture. In our messaging, we never waste words. Never repeat what is shown in a photo, graphic or illustration. The message should add to the image in a smart way. Using humor. When writing headlines it may be tempting to use puns or try to be playful. While we can be warm and friendly, we should stick with a confident tone that doesn t rely on humor. Style for headlines and subheads. Capitalize only the first word. This is called using sentence case. It applies regardless of whether it is a two-word headline or a long phrase. Contractions are acceptable in informal situations. In order to be quick and conversational, using contractions such as we ve instead of we have is acceptable. However, this usage is more informal and should be used with care. Contractions may be appropriate for marketing messaging but not formal presentations. If they do not interrupt the flow of writing, using two full words is preferred.

23 The Quaint Oak Bank Brand v1.2 / 23 Contact Please contact us if you have questions about our brand and need clarification. info@quaintoak.com Quaint Oak Bank 501 Knowles Avenue Southampton, PA As the brand evolves, periodic updates may be made to these guidelines. You can check your version and download the most recent version at You can also download logos, advertising, brochure cover and stationery templates (including letterhead and business card templates), and select images from our imagery library. created July 10, 2012 enze.us