Brand Guidelines July 2017

Transcription

1 Brand Guidelines July 2017

2 Contents Proposition Brand pyramid Logo and colour palette Typography and tone of voice The brand motif Visual brand Brand application 7.1 Trade press ad targeting organisations Trade press ad targeting individuals Website Website design slider messaging Online banner ads PowerPoint template Event roller banners Infographic 16

3 1.0 Proposition 3 Transforming safety and health across the world

4 2.0 Brand pyramid 4 4. PROPOSITION Transforming safety and health across the world 3. VISION OSH considerations at the heart of strategic and operational decision-making 2. BENEFITS Organisational Snapshot of organisational OSH competence (shows knowledge gaps) Raise standards Eliminate incidents Improve strategic decision-making Improve reputation, resilience and results Individual CPD Transferable skills Improve status of profession (morale and career benefits) OSH as primary career choice Career path to board level Global competency framework 1. FEATURES Knowledge bank/information resources job profiling, research and data Online self-assessment tool (professional competency profile, professional development plan)

5 3.0 Logo and colour palette 5 Standard logo Minimum size 30mm Reversed logo Exclusion zone The palette is key to giving IOSH Blueprint a distinct identity. We have chosen colours that can be quite sober and corporate, but with strong complementary colours to provide impact and emphasis. Two of these are existing IOSH colours. Obviously, the blue has to be part of the palette. IOSH Blueprint blue CMYK: 100/0/0/0 RGB: 0/151/219 HEX: #0097db IOSH Blueprint purple CMYK: 85/98/0/22 RGB: 77/25/121 HEX: # CMYK: 0/79/73/0 RGB: 241/95/75 HEX: #f15f4b CMYK: 17/15/21/1 RGB: 208/202/192 HEX: #d0cac0 CMYK: 52/49/57/45 RGB: 86/80/72 HEX: # CMYK: 50/0/30/0 RGB: 124/202/191 HEX: #7ccac0 CMYK: 29/0/14/0 RGB: 178/224/221 HEX: #b2e0dd

6 4.0 Typography and tone of voice 6 Guidelines for writing clearly Try to grab the reader s attention, from the start Use short paragraphs, grouping ideas on one theme Write short sentences where possible, of no more than 15 to 20 words One sentence should cover just one idea Don t use a long word when a short word will do If it s possible to cut a word out, cut it out Limit jargon and technical terms. Say exactly what you mean, using language that you re sure the reader will understand Where you use abbreviations, spell them out the first time, followed by the abbreviation in brackets Use you and we. Try to write as you speak; it sounds friendlier and more personal Write in an active rather than passive voice. For example, use We have accepted your application rather than Your application has been accepted. Using active verbs may not always be appropriate, but aim to make per cent of your verbs active Punctuation Use simple but accurate punctuation Use only single spaces between sentences Use italics for emphasis, not bold or underline Use italics for names of newspapers, periodicals or books Use double quotes ( ) for speech, and single quotes ( ) for extracted words or emphasis Formats Numbers: 1,000s, not 1,000 s Dates: 01 May , not e mail or Type adds to the tone of voice in which our message will be read. It s another opportunity to communicate to our audience what we stand for, not just in what we say, but how we say it visually. Frutiger and Arial are the only typefaces we use. These standard typefaces should not be modified in any way. Print Frutiger 45 Light Frutiger 46 Light Italic Frutiger 55 Roman Frutiger 56 Italic Frutiger 65 Bold Frutiger 66 Bold Italic Internal and digital Arial Regular Arial Bold Arial Italic

7 5.0 The brand motif 7 The dominant visual element, this circular motif, symbolises the world. It stands for the world of work and the global ambition for Blueprint. The offset concentric circles create a sense of movement. This dynamism represents transformation/change within the world. This is a visual representation of the brand promise.

8 6.0 Visual brand 8 safety and health across the world safety and health across the world safety and health across the world safety and health across the world Alternative colour-ways Alternative colour-ways

9 7.1 Brand application Trade press ad targeting organisations 9 To find the blueprint for happier, more productive staff visit: ioshblueprint.org IOSH Blueprint is the global OSH competency framework the working world has been waiting for. It will help organisations of all sizes, anywhere in the world, to put safety, health and wellbeing at the heart of their strategic thinking and operational decision-making. It s the blueprint for happier, more productive staff, an enhanced reputation and improved business outcomes.

10 7.2 Brand application Trade press ad targeting individuals 10 To find the blueprint for career success visit: ioshblueprint.org IOSH Blueprint is the global competency framework OSH professionals have been waiting for. Whatever your level, the framework and its accompanying self-assessment tool will allow you to benchmark your current competency and give you the tools to develop further. This blueprint for career success will be as good for your organisation as it is for you, it s absolutely free and you don t have to be an IOSH member to use it.

11 7.3 Brand application Website 11 About Blueprint Contact News IOSH Find the blueprint for happier, more productive staff Self-assessment tool Obist voluptatem aut laut volupta ssimporibus quid quia sit enihit entet volo illo et quos inum facea coreheni te pa et eum la dios Job profiling Obist voluptatem aut laut volupta ssimporibus quid quia sit enihit entet volo illo et quos inum facea coreheni te pa et eum la dios Research and data Obist voluptatem aut laut volupta ssimporibus quid quia sit enihit entet volo illo et quos inum facea coreheni te pa et eum la dios The IOSH Blueprint self-assessment tool gave me a thorough insight into what experience, training and competency I have achieved to date and what I need to strive for in the next 2 years Alan C, Graduate Member About Blueprint Contact News IOSH Sub menu Sub menu Sub menu Sub menu Sub menu Sub menu Address line 1, Address line 2, Address line 3, Address line 4, Post Code t: e: oooo@ioshblueprint.org IOSH Blueprint Design and build: reachmarketing.co.uk

12 7.4 Brand application Website design slider messaging 12 About Blueprint Contact News IOSH About Blueprint Contact News IOSH Find the blueprint for happier, more productive staff Find the blueprint for a more resilient business About Blueprint Contact News IOSH About Blueprint Contact News IOSH Find the blueprint for career success Find the blueprint for improved CPD

13 7.5 Brand application Online banner ads 13 Help us to transform safety and health across the world Animated GIF

14 7.6 Brand application PowerPoint template 14 Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam efficitur egestas luctus. Curabitur ac consectetur eros. Vestibulum auctor blandit sem vestibulum consectetur. Nullam sed dolor ut purus mattis vehicula. Suspendisse suscipit sed felis in condimentum. Mauris eleifend erat in arcu lacinia, et hendrerit nisi gravida. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Find the blueprint Lorem ipsum dolor sit amet ioshblueprint.org ioshblueprint.org Cover slide Text-only slide Lorem ipsum dolor sit amet consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam efficitur egestas luctus. Curabitur ac consectetur eros. Vestibulum auctor blandit sem vestibulum consectetur. Nullam sed dolor ut purus mattis vehicula. ioshblueprint.org ioshblueprint.org Image-only slide Text and image slide

15 7.7 Brand application Event roller banners 15

16 8.0 Infographic 16 Enhance the value of the role The opportunities for OSH professionals Make it a primary career choice Make OSH competence central to organisational thinking Improve workforce health Higher levels of wellbeing Effects of a strong OSH culture Outcomes of a strong OSH culture Enhanced productivity Reduce accidents Improved motivation Positive impact on reputation, resilience and results Control of costs Transforming safety and health across the world Organisational benefits Shows level of OSH competence for individuals and organisations CPD improves outcomes for individuals and organisations Enhanced professional skill set Transferable skills Improved operational decision-making Improved strategic decision-making Improved reputation, resilience and results Improved status of profession (morale and career benefits) Career path to board level Individual benefits