NBN product identifier guidelines

Transcription

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2 Hello. In this document, we ve provided information to help you correctly use the National Broadband Network (NBN) product identifier across your print, online and other communications. Contents Primary and secondary product identifiers 03 NBN Brand Notice 04 Speed tiers 05 Colour breakdown 06 Backgrounds 07 Size and space 08 Incorrect use 09 Use in print 10 Use online 11 Hex values 12 02

3 Product identifiers The NBN product identifiers are designed to show end-users that products or services are making use of the super fast National Broadband Network. Primary product identifier The primary product identifier should be used in all instances where you are generally referencing NBN based products or services. You ll find this is the one you use most in your communications. Whenever possible, use this version to demonstrate that your service is using the National Broadband Network. Secondary product identifier We ve developed this secondary device for use when space is limited and the height of the primary device becomes an issue. 03

4 NBN Brand Notice To protect our NBN brands and avoid confusion in trade channels and among consumers and other end-users, we require you to incorporate in your marketing materials a Brand Notice that you use our NBN brands under licence. The text of the NBN Brand Notice, which includes the product identifiers set out in this document, is: NBN and other NBN logos and brands are trade marks of NBN Co Limited and used under licence. The NBN Brand Notice should appear: on the foot of the first web page which contains any NBN product identifier; on the terms and conditions part of any print advertising; on the last few frames of any television or other audiovisual advertising; and at the footer of any marketing . We don t require you to use a certain font size, but expect the Brand Notice to be clear and readable. If you really believe there isn t enough space in a specific marketing item to insert the NBN Brand Notice, you may omit it in such circumstances. As you know, we audit and review marketing materials and may ask you to make changes that we think are reasonable. Here are two examples of the above : Example 1: [Place the following copy at the bottom of the page] NBN and other NBN logos and brands are trade marks of NBN Co Limited and used under licence. Example 2 04

5 Speed tiers These logos have been designed to represent the different wholesale speed levels currently available on NBN Co s network. They can be used in your communications whenever you re referring to different broadband plans or bundles to highlight the different speed levels that we supply to you at the wholesale level. As each NBN speed tier logo is tied to a particular wholesale speed level, we require that you use the speed tier logo that corresponds with the wholesale speed level that we supply to you. As you can see, there are currently five wholesale speed levels available on the NBN, with different upload/download speeds. The logos are presented for both print and online use, in colour and mono formats. Also, remember that actual speeds experienced by end-users will depend on a number of factors outside our (and your) control, including your network design, equipment quality, software, broadband plans, as well as the end-user s network design, equipment quality, software etc. All your marketing claims, therefore, including about broadband speed, are your responsibility. Wholesale speeds 12/1 Mbps 25/5 Mbps 25/10 Mbps 50/20 Mbps 100/40 Mbps 05

6 Colours The colour logo uses green and orange. These colours should never be altered. Use of the colour versions is preferred, but mono versions are also available. Colour The colour breakdowns for the primary, secondary and speed tier identifiers are: Green This is a gradient of two shades of green Lighter green CMYK RGB HEX #d4df3b Darker green CMYK RGB HEX #84be3f Orange This is a gradient of two shades of orange Lighter orange CMYK RGB HEX #ffd609 Darker orange CMYK RGB HEX #f47a39 Highlight A highlight has been added to both parts of the logo for depth and warmth. Speed strips For both colour and mono, the speed strips are transparent, so the background colour shows through. Mono The mono colour breakdowns are: Black CMYK RGB HEX # White CMYK RGB HEX #ffffff 06

7 Logo use on backgrounds Our preference is that you always place the product identifiers on a white background. When this isn t possible, other colours can be used. Ideally, the logo shouldn t sit on an image. If it can t be helped, the logo should sit on a dark area and not on colours that are similar to the greens and oranges of the logo. It shouldn t sit on heavily patterned backgrounds either. If this is unavoidable, please use the mono device in white or black. x Example colours only. x x x 07

8 Minimum clear space TM excluded, leave clear space on all sizes of the logo equal to or greater than the height of the N in NBN. The same rules apply to the primary, secondary and speed tier identifiers. Minimum size The minimum width for the full colour logo is 10mm not including the TM. If the logo has to be smaller, the mono version is to be used. The minimum width for this is 8mm not including the TM. 10mm 8mm 10mm 8mm The minimum width for the full colour secondary product identifier is 18mm not including the TM. If the logo has to be smaller, the mono version is to be used. The minimum width for this is 15mm not including the TM. 18mm 15mm 08

9 Incorrect use The NBN product identifier must never be re-drawn or altered in any way, under any circumstances. Always use the master art. It may only be reproduced in the ways shown throughout these. Here are some examples of incorrect use of the device just so you know how not to do it. Don t distort the logo in any way. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt. Don t break the clear space rule (page 8). Don t change the colours. Don t rotate the logo. Don t use it any smaller than its minimum size (page 8). Don t add drop shadows or any other effect. 09

10 Noint la ilic tem ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias ex eritd quisci beribus Logo colola ilic tem Ne et ma simuscit officino ino doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias exit. Noint la ilic tem ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias ex eritd quisci beribus Logo colola ilic tem Ne et ma simuscit officino doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias exit. powered by Noint la ilic tem ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias ex eritd quisci beribus Logo colola ilic tem Ne et ma simuscit officino doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias exit. Noint la ilic tem ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias ex eritd quisci beribus Logo colola ilic tem Ne et ma simuscit officino doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias exit. NBN product identifier Print applications Below are examples of scale and placement of the logo in example print executions. Whenever possible, position the logo close to the, or next to body copy relating to the NBN. Noint la ilic temne et ma simuscit Noint la ilic temne et ma simuscit Noint la ilic tem ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias ex eritd quisci beribus Logo colola ilic tem Ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias expo Noint la ilic tem ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias ex eritd quisci beribus Logo colola ilic tem Ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias expo Noint la ilic tem ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias ex eritd quisci beribus Logo colola ilic tem Ne et ma simuscit offici doluptiae sum quis siminctatia nonsed et il in re et erunt erro ipsuntione num latem et andias expo 10

11 Online applications Minimum size Primary product identifier and speed tiers The colour version is preferred. To ensure that the colours and gradient are clear, please use the PNG files supplied for smaller applications below: Large: 60px Medium: 50px Small: 40px Large: 60px Medium: 50px Small: 40px Large: 60px Medium: 50px Small: 40px Large: 60px Medium: 50px Small: 40px For larger applications, please re-size as required using the illustrator files supplied. Secondary product identifier The colour version is preferred. To ensure that the colours and gradient are clear, please use the PNG files supplied for smaller applications below: Large: 90px Small: 74px Large: 90px Small: 74px For larger applications, please re-size as required using the illustrator files supplied. Minimum clear space Leave clear space on all sizes of the logo equal to or greater than the height of the N in NBN. The same rules apply to the primary, secondary and speed tier identifiers. 11

12 Hex values Lighter green #d4df3b Colour Darker green #84be3f Lighter orange #ffd609 Darker orange #f47a39 Black # Mono White #ffffff Background Please refer to page 7 of these. 12

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