2COMP016 ANY PROFILE

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1 2016 COMPANY PROFILE

2 Goldbach Group AG The Goldbach Group companies market and place advertising in private electronic media with a focus on tv, radio, online, mobile and digital out-of-home (DOOH). As an independent aggregator, Goldbach offers its clients advertising windows and space where specific target groups receive commercial information at the right time irrespective of their location. The Goldbach Group consists of two operational divisions: Ad Sales and Marketing Services, which are provided in Switzerland, Germany and Austria. Ad Sales places advertising time and space in TV and radio programmes as well as on online and mobile platforms for its media partners. The booming video advertising segment is central to Ad Sales. Professional product management is a distinguishing feature of our offerings, which are sold by our Marketing and Sales team to agencies and other clients. Marketing Services supports direct-clients with the concept development, creation, production, planning, purchase, execution and optimisation of marketing measures in electronic and digital media and emphasises directly measurable performance criteria in doing so. The division also uses search marketing, cultivates dialogue with clients via social media platforms and advocates community management for international brands. The Goldbach Group is listed on the SIX Swiss Exchange (Swiss Reporting Standard, security number , ISIN CH , ticker symbol: GBMN), is based in Switzerland (Küsnacht-Zurich) and operates in the German-speaking countries. As at the end of 2016, the operational divisions of the Goldbach Group employed 351 people. In the 2016 financial year, the Goldbach Group consolidated its operations across the entire DACH-region (Germany, Austria and Switzerland). For example, the Group developed products for distribution across the region, such as the Goldbach SynchScreen used by about a dozen Goldbach advertising clients in Germany, Austria and Switzerland to increase the impact of their TV campaigns through mobile advertising or AdWords. The Group also promoted two promising start-ups focusing on digital media technologies: Beaconsmind and WeaVR. Michi Frank (CEO): 2016 proved a demanding year for media as we expected. The shift towards electronic media is ongoing and more providers are vying to ensure user visibility. That is both an opportunity and a risk for advertising. Our partners reaffirmed their faith in us by signing extensions to major contracts. The Goldbach Group subsidiaries in the market segments comprise the following: AD SALES Switzerland Goldbach Media (Switzerland) AG Goldbach Media (Switzerland) is the prominent marketing organisation for TV, video and digital out-of-home. Services cover media planning, marketing and procurement of advertising time for private regional and private national TV stations and Internet TV platforms. In addition, Goldbach Media (Switzerland) markets the in-store radio for Coop and Coop Pronto. Goldbach Media (Switzerland) also offers an extensive digital out-of-home portfolio providing digital advertising space to key sales and traffic points. 2

3 The company is based in Küsnacht-Zurich and has offices in Basel, Bern and Lausanne. It employed 124 people in Switzerland as at the end of In 2016, Goldbach Media (Switzerland) made a statement by signing contract extensions with two significant partners: the RTL Deutschland media group and SevenOne Media (Switzerland) AG. TV25 and TLC were also added to the channel portfolio. Furthermore, Goldbach launched the Video product group, which is dedicated exclusively to marketing video platforms. Alexander Duphorn (CEO): The core business progressed well in 2016 despite the market downturn. The new video business posted strong growth. We also continued working on important digitalisation measures leading to new services and offerings for the advertising market. Goldbach Audience (Switzerland) AG Goldbach Audience (Switzerland) is an expert in planning and delivering online media adverts for multi-screen advertising. In keeping with the motto catch your audience Goldbach Audience (Switzerland) provides advertising campaigns to specific target groups. It delivers advertising messages through the use of data-based technology via whichever screen is best suited to the target group display, video, mobile, tablet or connected TV. Goldbach Audience (Switzerland) has many years of experience with premium partners and the latest technological solutions, which makes it the right partner for implementing online campaigns. The portfolio includes Wilmaa, Teleboy, Zattoo, RTL-Portfolio, 3+, Spotify, XING, ViaMichelin, VICE, Wildeisen and Swissmilk. Goldbach Audience (Switzerland) is based in Küsnacht-Zurich and had seven employees as at the end of It established the Crossfactory product for the sale of short-term inventory. Another major event was the launch of the SynchScreen product range, which connects TV campaigns to a second screen. These campaigns can be synchronised and automated with mobile, video, display or search functions. VICE, Zattoo and Teleboy were also added to the Goldbach Audience (Switzerland) network during the year under review. Besides traditional sales, the first programmatic video budgets were achieved. Stefan Wagner (Managing Director): 2016 was a demanding year and we faced challenges in marketing all our product lines. The hard work, commitment and quality displayed by the entire team enabled us to achieve all our goals. In 2017, we aim to consolidate our success, invest more in the quality of our offering and focus on marketing our network products so we can keep making key strides in our business. swiss radioworld AG swiss radioworld is responsible for marketing audio advertising and provides the following services: media planning, marketing, booking, processing and controlling of radio advertising for private Swiss radio stations. swiss radioworld also markets the Spotify audio inventory and the digital radio inventory for over 30 Swiss radio stations. As at the end of 2016, swiss radioworld employed 14 people at its premises in Zurich (Wollishofen). swiss radioworld launched Programmatic Radio during the year under review, which is a process automation and optimisation tool. This innovation enables data-based products that will add to the appeal of radio. Furthermore, the digital audio business is maintaining its growth path with Spotify, TuneIn, Radiocircus and Radionomy as platforms. As a result, sales increased by around 40%. Ralf Brachat (Managing Director): Radio is making major inroads into the future bolstered by the extremely constructive cooperation between the stations and swiss radioworld AG. I am proud to say we are moving briskly towards automation and Programmatic Radio. Agencies and advertisers can look forward to many new and attractive advertising opportunities in radio. 3

4 Goldbach Digital Services AG Goldbach Digital Services is the central digital service hub of the Goldbach Group. It manages all of its sister companies ad operations and manages the Goldbach Group's central data and product management processes. The company also services the operating units as a fully comprehensive service provider for all ad-technology requirements. Goldbach Digital Services is based in Küsnacht-Zurich with another office in Zurich (Wollishofen) and employed 25 people as at the end of Goldbach Digital Services worked on a number of forward-looking projects, such as digital out-of-home data integration, WiFi and beacon data, and the identification and allocation of a user to various end devices, known as cross-device tracking. The launch of booost.digital in the spring of 2016 was another milestone. Goldbach Digital Services provides the partners with access to its specialised know-how and all the associated tools through booost. digital. We have already acquired some major clients and agencies this year through this new service. Alexander Horrolt (Managing Director): Goldbach Digital Services is the Goldbach Group's central service unit to respond to the growth of convergence, specialisation and technology, comprising specialists from different disciplines including technology, data analytics and programmatic media. As a result, we can maintain a clear focus, exploit synergies across entities and avoid duplication. AD SALES Germany Goldbach Germany GmbH Goldbach Germany began operating in the German market in Q and supports advertisers with brand management by offering relevant moving images across all the media categories. The company focuses on the straightforward and efficient processing of advertising campaigns and representative measurability. Customers have an extensive product portfolio to choose from, encompassing digital out-of-home, online video, smart TV and a multi-faceted linear TV offering. As at the end of 2016, Goldbach Germany, which is headquartered in Munich, employed 19 people. In the 2016 financial year, Goldbach TV was established by Goldbach Germany as a means of establishing the scope of channel-independent commercial breaks. We also managed to acquire prominent advertising clients for those breaks. Goldbach Video GmbH deals exclusively in online video services. With an offer volume in excess of 200 million ad impressions per month, a uniquely addressable volume of contacts is available in the market. Peter Christmann (Chairman): Goldbach Germany's motto is: simple measurable efficient. We follow this principle and are expanding the marketing of numerous contacts via programmatic media successively over all the contact spaces we promote. The outcome is not only increased efficiency, but also an increase in the quality of contacts. Jaduda GmbH Jaduda is a full-service provider for marketing on mobile end-devices. The company was founded at the start of 2010 and acquired by the Goldbach Group in October Its offering simplifies the mobile advertising market for advertisers and facilitates their access to all the relevant ad exchanges via the platform Splicky.com. As at the end of 2016, Jaduda employed 17 people at its Berlin headquarters. Jaduda was fully integrated into the Goldbach Group during the year under review. Moreover, the product portfolio was expanded by the addition of the platform Splicky.com to include digital out-of-home and SynchScreen in the DACH region. 4

5 Sven Ruppert (Managing Director): 2016 was a challenging year; the market consolidated and competition is similarly intense. However, with Goldbach Group as a strong parent company we were still able to launch innovative products and services, such as SynchScreen, and extend our offering through the addition of DOOH. AD SALES Austria Goldbach Austria GmbH Goldbach Austria is a subholding of the Swiss Goldbach Group AG and it comprises two independent online and offline marketing companies: Goldbach Audience Austria and Goldbach Media Austria. In addition, Goldbach Interactive Austria implements digital marketing solutions. Goldbach Austria manages the Group's operations in Austria and provides administrative services for the operative subsidiaries covering planning, coordinating and executing marketing activities and research projects. Seven people were employed at Goldbach Austria (headquartered in Vienna) as at the end of Goldbach Austria consolidated its position in the Austrian market as an independent marketer and centre of competence for digital screen media advertising during the year under review. The company has positioned a clearly structured range of services in the market by expanding its TV and DOOH portfolio and realigning its online offering. Moreover, the sales teams of Goldbach Audience Austria and Goldbach Media Austria merged. Maurizio Berlini (Managing Director): By applying the motto simplify we want to facilitate access to the world of digital marketing for our clients and partners and achieve the best possible results by working together. In 2016, we made significant progress as a company towards reducing complexity - for our clients, partners and ultimately for the team itself. We continued to bring together our broad expertise in all areas of digital and electronic media marketing, optimised internal and external processes and we are looking forward to advancing the positive development of Goldbach Austria by focusing our resources. Goldbach Audience Austria GmbH Goldbach Audience Austria is involved in marketing online, video, mobile and performance advertising in Austria. It offers expert advice, many different services and a comprehensive product portfolio for innovative multi-screen marketing solutions. Goldbach Audience Austria can reach target groups for advertising via any screen including desktop, laptop, tablet, smartphone and smart TV. The Austrian portfolio includes such sites as ATV, BAZAR, CINE- PLEXX, DMAX, KRONEHIT, MTV, T-Mobile, VIVA, Wirtschaftsverlag and XING. The client s brand is accurately placed in the online and mobile domains to achieve a lasting branding effect. As at the end of 2016, Goldbach Audience Austria employed 13 people at its Vienna headquarters. The company achieved a milestone in successfully developing data-driven marketing products as a alternative to traditional advertising products. Moreover, the moving image portfolio in the partner and product area was strengthened significantly in 2016, and programmatic booking was enabled for all areas. Georg Klauda (Co-Managing Director): 2016 presented many new challenges to us and our customers: programmatic media, data-driven advertising, video and mobile were just some of the hot topics we had to deal with this year. They do broaden the scope for advertising, but at the same time they add complexity. We reduce this complexity for our clients and partners. Goldbach Audience Austria is well established as a market leader in marketing digital solutions in its domestic market. Goldbach Media Austria GmbH Goldbach Media Austria markets the following TV stations: DMAX Austria, Comedy Central Austria, VIVA Austria, Nickelodeon Austria, Nicknight Austria and N24 Austria. The company also manages the marketing for Austria's largest digital out-of-home advertising network. Goldbach Media Austria stands for strong brands with attractive 5

6 target groups. We offer our clients innovative concepts tailored to their requirements and spanning all screens. Goldbach Media Austria employed 13 people at its Vienna office as at the end of Moreover, 2016 proved to be the company s most successful year ever. We would particularly like to mention the launch of the world s first programmatic DOOH campaign, which spanned networks via an ad server. The acquisition of N24 Austria as a new TV marketing partner was another highlight. Josef Almer (Co-Managing Director): 2016 was definitely a milestone in the corporate history of Goldbach Media in Austria as we achieved our best ever business result. We developed our position as a leading neutral TV marketer through our acquisition of N24 and built on our expertise in marketing to target groups. We developed innovative solutions for our clients as a market developer in the digital out-of-home area and raised the profile of that media category in Austria. MARKETING SERVICES Under the name of Goldbach Interactive, the digital agency designs and implements digital campaigns, social media management and solutions related to digital brand representation in Zurich, Vienna and Constance. Advertisers also benefit from the partnership with the Goldbach Group for TV, radio, digital out-of-home and online marketing. As at the end of 2016, Goldbach Interactive employed 67 people at its three locations. Goldbach Interactive (Switzerland) AG Goldbach Interactive (Switzerland) provides a seamless digital service for its clients. Clients have a range of services to choose from including creation, production, use of digital media or dialogue with end clients via social media. Advertisers also benefit from the consistently result-oriented combination of creativity, media, technology and data. Goldbach Interactive (Switzerland) employed 25 people at its Zurich (Wollishofen) headquarters as at the end of During the year under review, Goldbach Interactive (Switzerland) renewed its strategic focus on its core business of digital performance marketing. As a consequence, the agency divested its Digital Presences division in Biel in the middle of the year. Digital Presences is part of the web service provider Orange8 and was acquired by the Goldbach Group in The completion of the acquisition of Goldbach Interactive Austria in September 2016 and the foundation of a management team spanning the different locations resulted in the new positioning of an integrated DACH Goldbach Interactive company at Constance, Vienna and Zurich. Marcel Oppliger (Managing Director): Together we pool our strengths: over 60 experts and a transnational management team. We are a high-impact digital agency free of locational restrictions. Goldbach Interactive (Germany) AG Goldbach Interactive (Germany) is an online marketing agency and was founded as Suchtreffer AG in The company is heavily involved in the performance orientation of advertising campaigns as well as mobile and social media advertising. Goldbach Interactive Germany also covers the whole spectrum of search engine marketing (SEM). Goldbach Interactive (Germany) employed 26 people at its Constance headquarters as at the end of In addition, Goldbach Interactive (Germany) successfully completed its restructuring project, which it started in In 2016, the continued expansion of sales operations led to a number of new mandates. The acquisition of a major conversion optimisation project was instrumental in the positive overall result achieved by the Constance office. 6

7 Christian Künitz (Managing Director): We are happy that the sales development measures implemented and the clear market positioning have provided new projects and mandates, enabling us to establish Goldbach Interactive in Constance on a solid financial footing. Goldbach Interactive Austria GmbH Goldbach Interactive Austria is an agency, which covers the full range of modern digital marketing communication. Its portfolio covers display advertising, performance marketing, performance branding, social media, search engine marketing and websites. In effect, the company is a one-stop shop for strategy and advice, creation and technology, as well as media and project management. Goldbach Interactive Austria is headquartered in Vienna and employed 16 people as at the end of the year. The company enjoyed its most successful year ever in 2016 since its foundation in 2011: it expanded and improved the quality of its portfolio and the number of client mandates and team size increased significantly. Furthermore, the services provided to current clients in other countries was strengthened and expanded. An additional success was the acquisition of a social media budget covering 21 countries and several subsidiary brands. Michael Wippel & Sascha Frommhund (Co-Managing Directors): 2016 was a breakthrough year for Goldbach Interactive Austria and fitting reward for an intense four years spent building the company up. However, that is no reason to rest on our laurels. At the end of 2016, the Goldbach Interactive companies in Austria, Germany and Switzerland merged into an integrated DACH agency to exploit synergies and be in a position to attract international advertisers. 7

8 Contact: Goldbach Group AG Ursina Maurer, Head of IR Seestrasse Küsnacht, Zurich T F investor_relations@goldbachgroup.com

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