TOUCH IOT WITH SAP LEONARDO PROTOTYPE CHALLENGE SMARTER TV LIVE YOUR OWN EXPERIENCE LIVE YOUR OWN EXPERIENCE
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- Oliver Holmes
- 6 years ago
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2 Story The Production Manager at Greatflix wants to observe viewers experience in real-time so that he can improve and personalize the TV content delivery. He wants to gauge the mood of the viewers continuously during a show and track the viewer s interest in various elements of the show. The manager wants the real-time information so he can understand which parts of a show or advertisement are working and which are not. Using this in-depth information, he can tailor the future episodes accordingly. He also wants to create groundbreaking Interactive TV shows, which will adapt the storyline in real-time according to the viewer s interest and mood. The manager wants to bring a gamechanging experience to his viewers and an interaction with the TV like never before.
3 W.W. Heisenberg Designation: Production manager Company: Greatflix Location: Jersey City Age: 41 Hobby: Watching Movies and Photography TOUCH IOT I am a very creative person with strong leadership quality, who likes to stay ahead of the curve and challenge the norms to constantly innovate and improve the ways of storytelling and work hard to complete projects in time. Started his career with making short films and now he has over 20 years of work experience and many international awards under the belt including the Oscars and Golden Globes. He has managed production for some highest-grossing movies and TV shows. He keeps a keen interest in the latest technologies and innovations and is a very charming person who likes to interact with new people. RESPONSIBILITIES Directed 2 movies and created 1 TV show which went on to win a Golden Globe Produced 6 other movies and 2 TV shows some of which won Oscars and other International awards Currently managing new content production at Greatflix for last 2 years Responsible for developing and achieving future goals for Greatflix MAIN GOALS Create quality and enjoyable content for Greatflix s 10 million viewers Push the boundaries in terms of storytelling by incorporating new technologies Create interactive TV shows to make the experience more personal for the viewer Make the advertisements more targeted, effective and helpful. NEEDS I need to know my viewers mood while watching the shows so I can understand which scenes or parts are they liking. I can quickly move to tailor next episode accordingly. I want to create interactive TV shows with decision on next scenes based on the viewer s current mood. I want to track viewer s attention to various elements of a scene and use this to improve the quality of our content. I need to know which ads make my viewers interested and what parts of an ad can be improved or removed. PAIN POINTS LIVE I cannot rely on viewer s ratings as they are for complete episodes, and only a small percentage of them rate. Ratings are also influenced by on external factors like discussion with friends or delay of a week in giving a rating. We generally have to wait for the whole season to understand a show s popularity and effectiveness. We have no way to find out if viewers are responding in the way we are expecting for every scene.
4 POINT OF VIEW As a Production Manager, I need a way to know my viewers mood and attention details so that I can create better TV content and make the viewing experience unique and personal.
5 USER EXPERIENCE JOURNEY ACTIONS Check reviews and ratings of episodes aired yesterday Discussion on the performance of each scene Modify next episode as per viewers response Decision on next season of a show Make the advertisements more exciting and impactful. MINDSET So many reviews again and whom to trust. How to know which scenes were liked by viewers? Can we rely on available data? What changes should we do, if any? How to decide if it should be reworked or just stopped? How to find out what viewers liked? FEELING TOUCH POINTS Reviewers, Ratings sites, TRP Reviews, Internet Discussion Forums Reviews, Viewer Feedback Budget, Viewers Ads, Viewers, Clients
6 MOCKUP Home Page TOUCH IOT Smarter TVs are equipped with sensors, which reads facial expressions and tracks the eye to determine the mood and the object of attention of the viewer. Mood Effect is the actual effect on the mood of the viewer as compared to the expected effect. Interest Level is the level of interest or attention of the viewer at a particular moment in time. In Home Page, we can see a list of Online Viewers Most Viewed Shows Most Effective Ads Show Details Data is as per the area selected in the map and updates when map is changed. View Show details page for TV Shows (click on Friends under Most Viewed Shows in Homepage). It tracks the Mood Effect and Interest Level of the show on the viewers It can also compare viewers Interest Level for two different elements of a show Option to select Season and Episode number A map shows the number of TVs currently watching the show in each area Build Study Link:
7 MOCKUP TV and Viewer Details View TV and Viewer Details page for connected TVs (click on NJ598426AW under Online TVs in Homepage). It tracks the Mood Effect and Interest Level of the user in real-time It can also compare the viewer s Interest level on two different elements of a show List of Last Viewed shows on this TV with time details Build Study Link:
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