I rely on CNBC Europe for up-to-the-minute market and business news. It s my lifeline.

Transcription

1 I rely on CNBC Europe for up-to-the-minute market and business news. It s my lifeline. Kevin Dunstall, Financial Trader, UK

2 With Europe s business and financial markets increasingly being driven by fast-moving national and global events, there is now a growing need for real-time coverage of financial markets and international business news and access to the newsmakers who are making things happen. Europe s business leaders, investors and the entire financial services industry need to know about market moves and news events the second they occur. CNBC Europe is shaping the way business and financial news is communicated. We recently conducted in-depth research to further understand how viewers use our channel. We have also been working with our advertisers to evaluate the commercial impact of using the channel. These initiatives have helped define the overriding characteristics of CNBC Europe global, real-time, influential, engaging and accountable. It s the financial number one. Tom Lassing, CEO, Netherlands

3 Global Global CNBC, the undisputed world leader in business and financial business information, is trusted by business leaders the world over for real-time market coverage, insight from the industry s most respected analysts and interviews with the CEOs making the news. Harnessing the global energy and business resources of its parent companies NBC and Dow Jones CNBC brings together a global network of over 1700 journalists and over 129 news bureaux in 89 countries, providing unparalleled resources across the globe. Local Available in more than 200 million households, CNBC has three customised regional business networks in Europe, Asia and the US, offering a powerful combination of global and regional business power with local expertise and relevance. CNBC Europe: 85 million households CNBC Asia-Pacific: 25 million households CNBC US: 90 million households I switch on CNBC Europe before I switch on my computer. Kevin Dunstall, Financial Trader, UK

4 Real-time CNBC Europe means business Broadcasting LIVE 24 hours a day, Monday to Friday, we deliver the latest market information, unrivalled coverage of breaking news, in-depth analysis and interviews with business leaders from around the globe. From the start of the European trading day through to the Opening Bell on Wall Street and the closing of the markets in Asia, our signature fast-paced, hard-hitting business coverage makes CNBC Europe essential viewing for senior business leaders, the financial community and anyone in Europe with assets to invest or protect. The CNBC Europe Ticker The CNBC Europe ticker is the most powerful trading tool on television, integrating stock prices from all of Europe s stock exchanges in real-time and in one place. Our highly identifiable ticker has made CNBC Europe the most watched channel on trading floors, in financial offices and in corporate headquarters alike. Programming for Europe European viewers follow the business day from the minute they wake, with a summary of overnight events on Today s Business and a lively and topical pre-game show for the markets with CNBC Europe s flagship programme Squawk Box Europe. As the day progresses, Morning Exchange assesses the market action, followed by Power Lunch and a report on the first half of the trading day. European Closing Bell is a fast-paced wrap-up of the markets across Europe and a review of the important issues of the day. It s lively, energetic. There s good data coverage but at the same time you re getting information from CEOs getting into the companies themselves. It s not just live, it s lively. Fenton Peterken, Global Finance Controller, Belgium

5 Influential Reaching those who count Each month, more than five million viewers watch CNBC Europe at home, in the office and on the move. Our viewers are the most sought after audience in television; affluent and influential Europeans who are well educated, often multi-lingual, informed, self-assured and ambitious. CEOs CNBC Europe s audience has a higher proportion of CEOs as weekly viewers than any other pan-european TV news channel. Our viewers are C-level leaders in the corporate world. They make impactful decisions, influence corporate spending and when they have something to say they use CNBC Europe as the global forum for delivering their message. Each year we interview over 3000 of the world s key business leaders giving our viewers exclusive and unrivalled direct access to the top names in business and industry. Financial professionals CNBC Europe is the most watched TV network on European trading floors and the most relied upon source of business and financial information for traders who stay glued to our real-time market information and coverage of breaking news. Private investors CNBC Europe makes business and finance the topic of everyday conversation and puts the power to make money in the viewer s hands. Our viewers are active investors; over 80% of regular viewers own financial investments; a further 40% trade stocks and shares. CNBC Europe gives me easy access to formidable minds. Adolf Spangenberg, Director, Belgium

6 Engaging CNBC Europe is certainly one of the things that shapes my views. The presentation style is very refreshing. It provides me with good ideas and opens up my horizons. Rajni Shah, IT Consultant, UK Not TV to watch, TV to use CNBC Europe doesn t just report business news. We deliver essential business intelligence. Our viewers use CNBC Europe to gain competitive advantage, tuning in for instant, accurate information delivered in a compelling and entertaining way. And they act on what they see. Viewing in the office and at home, they make decisions about their businesses and choices about their personal portfolios, frequently moving markets as a result of our coverage and breaking news. In fact, over 75% of viewers say that they have acted on the basis of something they ve seen on our channel. Our viewers move markets 11:22 CET: News Breaks Chris Stone, CEO of Northgate Information Systems appears on CNBC Europe 11:24 CET: Markets React Northgate Information Systems share price spikes up by 5.5% as the CEO is on-air

7 Accountable Daimler Chrysler...Trustworthy; a message that stuck. Adolf Spangenberg, Director, Belgium UBS...Successful people live this type of life. Mark Edgeington, Investor, Germany I registered with the Emirates website as a direct result of seeing the ad on CNBC Europe. Rajni Shah, IT Consultant, UK The demand from boardrooms for a measured return from marketing budgets has never been stronger. CNBC Europe is committed to delivering creative and targeted marketing, production and research services that add real value to our clients campaigns. Creative solutions At CNBC Europe we realise that one size does not fit all. Our customised solutions are focused on delivering results to the bottom line, from billboards, hotboards and mini-documentaries through to fully produced advertiser sponsored programming. We can also develop effective client commercials, specialising in turning print ads into TV spots. Integrated multimedia packages A powerful combination of the biggest brand in business television and Dow Jones, the most renowned global business publisher offers a compelling multimedia platform for any product or service targeting the elusive business decision maker. Truly integrated packages can include TV, print and interactive media on a worldwide or local basis. Association with prestigious events Taking our programming on the road, CNBC Europe brings live coverage of the world s premier business events giving advertisers the opportunity to deliver their message within relevant programming. Events include the World Economic Forum and IMF meetings, technology events such as CeBIT, through to Europe s leading automotive, travel and air shows. Return on investment CNBC Europe has a unique ability to offer measured and defined return on investment. Viewertrack, a comprehensive and independent survey amongst CNBC Europe viewers, tracks ad and brand awareness and interest level shifts on a quarterly basis.

8 Quotes that feature in this publication are taken from CNBC Europe s Talking Heads research, conducted in July 2003 by Ajder & Associates among viewers to the channel. Viewers were asked to describe their affinity towards the television channels they viewed and other media they consumed. This included their views of each channel, their likes and dislikes and their recall and impressions of commercial messages. One-to-one filmed interviews were conducted in Germany, UK, France, Netherlands and Belgium among senior business and investment professionals. CNBC Europe would be delighted to share any of these findings with you, so please contact us for further details. CNBC Europe lifts business news above the norm. It has a human spin. UK 10 Fleet Place London EC4M 7QS Tel: France 17 Rue de Surene Paris France Tel: Germany Grosse Bockenheimer Strasse 50 D Frankfurt am Main Tel: United States New York 437 Madison Avenue NY Tel: Asia Pacific 10 Anson Road International Plaza Singapore Tel: Anthony Sweeney, Investment Analyst, Germany Design: Kino Design Additional sources: EMS 2003, McKinsey Trading Floor Survey 2003 & CNBC Europe Viewertrack, InTuition 2003

9 We ve got our eyes and ears glued to CNBC Europe; it s part of the furniture. Bimal Bhojani, CEO, UK