Japan Social Media and Digital Impact

Transcription

1 Japan Social Media and Digital Impact August 23, 2012 Marketing Voice Ltd. Baba Bldg, 3-17 Arakicho, Shinjuku-ku, Tokyo T:

2 About Marketing Voice Ltd. Marketing Voice Ltd. is a marketing company specializing in Tourism, Internet and Marketing. Internet Tourism Marketing Major clients: United Nations Tourism Australia Tourism New Zealand Canadian Tourism Commission Air Canada Qantas Airways The Japan Hotel School Japan Tourism Marketing Co. Japan Association of Travel Agents (JATA) and more.

3 Profile of Speaker (Koji Tsurumoto) Tourism Australia until 2001, as Online Marketing Manager. Established Marketing Voice Ltd in Associate Senior Consultant for Japan Tourism Marketing Co. Contributing columns regularly to Japanese travel trade media such as Travel Journal Weekly.

4 1. What is popular Social Media in Japan? Page 4

5 What is major Social media in Japan? Source: Nielsen Online

6 Major Social Media in Japan Prime Secondary Japan Uniqueness Game SNS 6

7 New Comer LINE was launched in June Currently there are over 23 million Japanese users. Developed as Smartphone Native.

8 2. How is Social Media being used? Page 8

9 How is Social Media being Used by Organizations? Listening Communicating Promoting

10 How is Social Media being Used by Organizations? Communicating Do you sell a bed, nice looking guy attached? We do sell beds, but not nice looking guy attached. Please find one by yourself.

11 Case Study (1) Noodle shop 11

12 Case Study (2) Accommodation

13 Case Study (3) facebook Application

14 3. Business models Using Social Media. Page 14

15 Case Study (1) Social Planning and Travel Planned by consumer, then invite users through facebook to participate it.

16 Case Study (2) Social meal Experience ordinary meals (nothing special) at Japanese home.

17 4. Risks of Social Media Page 17

18 Bad news spread right way

19 5. New and Latest Technology Page 19

20 Feature Phone to Smartphone 20

21 Three important keywords Smartphone Geo Location Social Media 21

22 Smartphone now and Future Currently share of Smartphone is almost 30% By 2015, more than half of mobile phone will be smartphone. ( 出典 :MM 総研 ) 22

23 Geo Location Services and Social Media Check in! 23

24 Augmented Reality 24

25 Augmented Reality and Gifu Prefecture 25

26 Then, 2019 Digital Marketing is Shopping List Interpretation Virtual keyboard Card type smartphone 26

27 Thank you! Please feel free to ask me if you have any questions. Koji Tsurumoto, Marketing Voice Ltd. Services we provide Marketinng Internet Tourism Japanese Website development Social Media development Marketing assistance Promotion, etc. 27

28 Listening to voices of Korean social media tribes Leo Kim TREUM, South Korea

29

30 Corporate introduction TREUM is a SOCIAL INTELLIGENCE COMPANY analyzing VOC and Data from on-off line sources, delivering insights based on proper understanding of social contexts and corporate strategy. Our Vision We help people know what to change Intelligence Our major clients & partners

31 SOCIAL INTELLIGENCE

32 SOCIAL + INTELLIGENCE social network society insights & implications action plan data

33 Facebook users over 8.4 million Twitter 6.4 million in Korea CAGR 57% 8 % 92 structured data % 1,828,281,604,752,828 bytes (1.828 Zeta bytes) unstructured data data * source : extracting value from chaos, EMC corporation (Jan, 2011)

34 Social media tribes in action More Engagement Message Diffusion Action Source: Nielsen and NM Incite (2011)

35 In the Past Limited access to people s opinion and desire, expensive

36 Now Much more accessible to big population s ideas and wishes, can analyze them with evidence

37 Live Streaming Games Live Results Olympic Campaign App in UK -Hope Relay -Predict Olympic Contents (TBD) Samsung Mobile Take Part in London 2012 B2B Business Touch Note Galaxy Note Olympic Postcard Campaign

38

39 Common grounds? Manufacturing Distribution Tourism Material + Brand Image + Culture By reflecting the VoC + Story telling

40 Case 1 Grab a Trip to Paris by SAS

41 Case 2 Ushuaia Beach Hotel by Ushuaia Beach Hotel

42 Case 3 Summer Love by Coca-Cola

43 However, We need to assess ROI, KPI adequately and develop strategies

44

45 Korean case 1: Seoul Mayor s election

46 Korean case 1: Seoul Mayor s election

47 Korean case 1: Seoul Mayor s election

48 Korean case 2: Globalizing K-POP

49 Diffusion case of K-Pop singer Psy s Gangnam style 기존 K-Pop 팬층 K-Pop 잠재팬층

50 Power of diffusion & Needs to analysis 미국, Follower 959,312 한국, Follower 193,696 미국, Follower 1,709 미국, Follower 563,911 아시아, Follower 738,613 싱가포르, Follower 24,897

51 Need to watch and prepare Criticism Agreement 3

52 Thank you