top 10 signs of april 2017

Transcription

1 S N A P S H O T A P R I L Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships. S I G N M E S H. C O M top 10 signs of april 2017

2 consumer 1 insights Consumer insights around media, purchase and lifestyle behavior

3 Google tops the cool list for gen Z Google s survey of Generation Z revealed that along with YouTube and Netflix, Google was ranked as one of the coolest brands for this cohort. W H A T I S H A P P E N I N G The least cool brands noted by this Gen Z sample were TMZ, Wall Street Journal, Sprint and Yahoo. The research also revealed that Instagram was the most used social media platform of year olds, with nearly 60% signed up to the service. Source:

4 Millennials open to temporary marriage In a survey year-olds indicate that they are open to different models of marriage. W H A T I S H A P P E N I N G It showed that most of the year-olds would prefer a union that can be formalised or dissolved after a two-year trial period. This marriage model was followed by one that grants marriage licenses on 5, 7, 10 and 30 year terms, after which the marriage must be renegotiated to be extended. Source:

5 business 2 innovation Signs and innovations around new products, services and ventures

6 Meet the safer alternative to Twitter Mastadon is on the cards to be the new Twitter for young people. W H A T I S H A P P E N I N G Mastadon is an open-source social network and independent underdog with the potential to take on Twitter as the next big social site. It s greatest draw right now is better privacy controls, with the ability to mark posts as private. It has been described as a more intuitive and safer version of Twitter. Source:

7 Tinder looks to AI Tinder s vision for the future of the dating app includes the use of Artificial Intelligence and Augmented Reality. W H A T I S H A P P E N I N G At the recent Startup Grind conference in California, chairman of Tinder - Sean Rad - revealed that their sights are on AI technology to further advance Tinder s intelligence. This could be in the form of a Siri-like assistant who could tell you where a potential match is, what they're interested in and already plan a date. Source:

8 communication Signs and examples around advertising, content marketing, CRM and loyalty 3

9 DT partner with Gorillaz to launch AR experiences Deutsche Telekom have teamed up with Gorillaz to launch their new album, and have built a campaign centred around innovative music experiences. W H A T I S H A P P E N I N G They will also soon launch an app which will allow fans to view content from the band in augmented reality, including a 360 degree tour of the mysterious band members houses, part of DT s move to leverage new technologies to create unique innovative experiences. Source:

10 In the Dutch town of Bodegraven taffic lights were installed on the pavement - the direction where everyone is already looking. LED light strips are installed in the sidewalk and synchronized with the traffic signals, turning red or green at crossings so that pedestrians looking at their screens can t miss them. The local councilor acknowledges that distractions from social media, games, messaging and music are plenty. Source: H A P P E N I N G W H A T I S City adapts to smartphone addicts

11 experience Signs and interesting practices around retail and POS spaces, events or installations 4

12 Virtual Reality cocktail A London bar transports their customers to the source of the Whiskey they are sipping. Using drones, a distiller, cameras, creatives and a cocktail the manager of The Old Aldwych Hotel s The Lobby Bar is giving his patrons an immersive VR drinking experience. When a customer orders a cocktail called The Origin, they will be handed a pair of VR goggles, instructed to take a trip to Scotland. W H A T I S H A P P E N I N G Source:

13 Fashion retailer opens atelier & Other Stories opened its third atelier in L.A. after Stockholm and Paris. The new atelier focuses on pieces and collections that reflect the West Coast with going-out looks, athleisure and bohemian designs. The third atelier after the ones in Stockholm and Paris has been the plan all along. L.A. was chosen to be the location as the city's style mixes and matches with the other two collections. Shoppers can mix all three lines and create their unique looks. W H A T I S H A P P E N I N G Source:

14 partnerships Signs around sponsoring, interesting brand and media cooperations, influencer marketing 5

15 Amazon streams NFL games Users of Amazon Prime will be able to live stream NFL games this year. W H A T I S H A P P E N I N G After last year s Twitter live stream of the National Football League s Thursday night games, the league will switch things up this year: the games will be streamed on Amazon Prime. Amazon pays around $50million to show the 10 games in fall. Source:

16 Kat Von D s beauty influencer team Alternative make-up brand Kat Von D Beauty has put together a team of influential makeup artists to help support events, product development and content creation. W H A T I S H A P P E N I N G Named the Artistry Collective, the four highprofile make-up artists were hand chosen by Kat Von D to assist her and her beauty brand to grow and reach more fans. The brand is currently under the Kendo name, an innovative brand incubator. Source:

17 want more? request a demo R E Q U E S T A D E M O This report has been created with the signmesh innovation hub. A tailored dashboard of curated insights and business cases to keep your company ahead of the learning curve and inspire ongoing innovation. visit signmesh.com

18 about signmesh The signmesh innovation hub is a service brought to life in a collaboration by LHBS Consulting and LOOP New Media. signmesh helps to create a company culture of innovation and keeps your team inspired and up to speed. A B O U T S I G N M E S H Find out more about signmesh The companies behind