VSB Co-Op Placements SantaBarbaraCA.com & E-newsletters January June 2017

Transcription

1 VSB Co-Op Placements SantaBarbaraCA.com & E-newsletters January June 2017

2 Why participate? $731,621 Spent last year driving traffic to site 90,545,450 Website Impressions last year 250,000+ Engaged followers currently 1.3M Unique website visitors last year

3 Types of Placements 1. Advertorial 2. Banner Ads 3. E-newsletter

4 Homepage Advertorial Option 1 Book Your Stay area, image + copy: $1000 max partners: 1 links to Member listing

5 Homepage Advertorial Option 2 Book Your Stay area, image + copy: $800 max partners: 1 links to Member listing

6 Next Month in SB Header Image Image is displayed on homepage and includes Monthly Highlights: $1000 Image Courtesy of: The Wayfarer Maximize your brand messaging on this highly popular page. Includes: Header image (which also appears on the homepage, see right) Photo credit beneath image, linked business URL This Month s Highlights call out in sidebar Plus advertorial copy placement in the body of the page describing event or offer, as shown. Note, to maintain consistency site-wide and thus the integrity of the user experience, image is not linked. max partners: 1 Photo credit links to Member s website Advertorial copy links to Member s website

7 Advertorial Placement Next Month in SB Monthly Highlights: $750 Leverage this highly popular page at a lower buy-in to highlight a specific event or offering. Includes This Month s Highlights call out in sidebar, plus advertorial copy placement in the body of the page, as shown. max partners: 2

8 Advertorial Placement Next Month in SB Monthly Attractions: $500 max partners: 3

9 Advertorial Placement Itineraries Promoted through social media: $800 Itineraries will include a post on SantaBarbaraCA.com, a supporting Facebook post (promoted), and 2-3 website click ads to drive traffic. The post will also be publicized on Twitter (3x tweets) and Pinterest (1x pin). Parnters can choose from: 1. An exclusive itinerary that revolves around participating partner and mentions no other partner in category ($2350). Evergreen placement on SantaBarbaraCA.com ensures long life and ongoing promotion long after social media promotion ends. 2. A shared itinerary that features up to 3 co-op partners with a lower buy-in per member. ($800) Benefits: VSB will work with member to develop a themed itinerary for potential travelers to Santa Barbara, adding rich destination content to a partner s existing social channels. This program will be promoted throughout social on an ongoing basis to drive traffic. The itinerary will live for one year on SantaBarbaraCA.com. max partners: 3

10 Advertorial recap 6 placement options Homepage Placement 1 1 partner Homepage Placement 2 1 partner Next Month, Header Image + Monthly Highlights - 1 partner Next Month, Monthly Highlights 2+ partners Next Month, Monthly Attractions 2+ partners Itineraries Promoted via social media 3 partners per itinerary Partners are displayed 24/7 (no rotating)

11 Types of Placements 1. Advertorial 2. Banner Ads 3. E-newsletter

12 Itineraries Banner Ad Appears across all itineraries: $600 Ad appears on over 50 pages including: Itineraries landing page Lifestyle landing page and all itineraries tagged as Arts & Culture landing page and all itineraries tagged as Culinary landing page and all itineraries tagged as Outdoor landing page and all itineraries tagged as Wine landing page and all itineraries tagged as (Tip: We promote our Itineraries everywhere.) max partners: 3

13 Top 2 Banner Ad Appears on Calendar of Events and Next Month: $700 We took our top premium content pages and combined them into one ad grouping for maximum reach. Hint: Thanks to the social media promotion that Next Month in SB receives, fresh eyes are always on this page. max partners: 3

14 Main 3 Banner Ad Appears on three navigation tabs on Homepage: $600 For mass broadcast, reach users with your banner ad no matter which main navigation option is selected. A high volume placement, each page of the main navigation is designed to target users at different stages of the decision-making process. max partners: 3

15 Lodging Banner Ad Appears on all categories under Stay : $600 Ad appears on all Stay landing pages including: Camping & RV Parks Hotels & Motels Resorts & Spas Neighborhood Inns Vacation Rentals Tip: choose a banner ad to display here to target those actively seeking lodging often the first thing visitors do when booking a trip. max partners: 3

16 Outdoors Banner Ad Appearing on Outdoor Rec + Parks & Beaches categories & all subcategories: $600 Ad appears across all Outdoor areas of the site. max partners: 3

17 Wine, Culture, Wellness Banner Ad Appearing across all Wine, Arts & Culture, and Spa & Wellness categories and subcategories: $400 Ad appears across the areas of the site circled in blue.

18 Culinary, Shopping, Transportation Banner Ad Appearing across all Food & Drink, Shopping, and Transportation categories and subcategories: $400 Ad appears across the areas of the site circled in blue.

19 Member Results Banner Ad Appearing across all categories member results, a total of 75 pages: $250 For ubiquitous presence site-wide across all categories, select a banner ad to display anytime after user hits search from the category drop down search box including the highly popular Calendar of Events search. Hint: users utilizing this function of the site are very likely to come to Santa Barbara, or have already booked a trip. Tip: Affordable and targeted.

20 Types of Placements 1. Advertorial 2. Banner Ads 3. E-newsletter

21 Shared E-newsletter E-newsletter articles are featured on the website, and exist to drive traffic back to YOUR website listing. Reach over 70,000 opt-in consumers interested in coming to Santa Barbara 2017 Send Dates: January 10 February 2 March 15 April 5 May 2 June 7

22 Dedicated E-newsletter NEW! Only once per quarter, Visit Santa Barbara is offering dedicated promotional s. Completely branded to you, reach our highly qualified audience with only your messaging Send Dates: February 22, May 24

23 Key Dates and Next Steps: November 17 Co-op Sales begin at 10AM* December 20 Deadline for January placement *available for purchase: January June 2017 only

24 Questions? x114