2-Days. 2-days Hand-on workshops topics

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1 2-Days Page 1 National Level Workshops on Digital Marketing 2-days Hand-on workshops topics Digital Marketing Search Engine Optimization Social Media Marketing Search Engine Marketing/PPC Make Money Marketing Selection of 2-days workshops are optional

2 To, The Dean/Director/Principal/HOD Sub: Finland Labs present National Level Digital Marketing Workshop National Level Digital Marketing Workshops Page 2 1) Digital Marketing. 2) Search Engine Optimization 3) Social Media Marketing. 4) Search Engine Marketing / Pay per Click. 5) Make Money. 6) Marketing. Jointly being organized by Revert Technology Pvt. Ltd. What is Digital Marketing? Digital marketing is essential for today's Business in all over the world within internet.digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing and e-commerce marketing. It also extends to non-internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing, direct marketing, display advertising, e books, optical disks and games, and any other form of digital media. Why Digital Marketing?

3 Digital India" to Create 18 Lakh jobs in India Invest over 4.5 lakh crore under "Digital Modi on Digital India Launch. 4.2 billion People will be online by the end of 2016, 2 billion from developing countries. Digital marketing is more cost effective than Traditional marketing. Because Digital Marketing Helps Generate Better Revenues. Digital Marketing Provides better ROI for Your Marketing Investments. Because Digital Marketing Builds Brand Reputation. Page 3 What is Finland Labs? Finland Labs is a trademark of Revert Technology Pvt. Ltd. as a leading Internet/Digital Marketing Training provider for Corporate, Professionals, Entrepreneurs and Students. Under campus learning program, we provide comprehensive Digital marketing training to students pursuing graduation from management & technology institutes Our course curriculum includes SEO (search engine optimization), SEM/PPC (pay-per-click), SMM (social media marketing), marketing courses etc. We also organize workshops on such topics as mentioned earlier. Why Finland Labs? Learn from industry experts Comprehensive practical training Industrial case-studies Feedback 8.2/10 Become a Google Certificated Professional Free query support post-workshop Opportunity to Work on Live Platform If any queries contact us anytime Thanks & Regards, Mr. Jeetu Gupta Sr.Marketing Associate Finland Labs M: +91: L: E-info@finlandlabs.com W-

4 National Level Digital Marketing Workshop Page 4 Highlights of the Digital Marketing INTRODUCTION TO DIGITAL MARKETING. IMPORTANT AND USE OF DFIGITAL MARKETING. PPC ADVERTISING WITH GOOGLE ADWORDS CREATE SEARCH CAMPAIGNS CREATING DISPLAY CAMPAIGN OPTIMISING DISPLAY CAMPAIGN REMARKETING GOOGLE ADWORDS SOCIAL MEDIA MARKETING What is Digital Marketing & what can you do with it? DigitalMarketing is flourishing day by day. Now days it become a, brands way of communicating online.social Networks, devices and the people interact online is also changing. It is a fundamental shift in the way we communicate.digital marketing is essential for today's business in all over the world within internet. It is a best way of marketing products or services by using different digital Technologies (like marketing via SMS Text Messages, podcast, mobile application etc.) to consumers.

5 2-Days Digital Marketing Course Content 1 st Day Introduction to Digital Marketing Process 2 nd Day CREATING DISPLAY CAMPAIGN Page 5 Definition History of Digital Marketing What is marketing? What is digital marketing and Why digital marketing? Digital marketing process. Advantage of digital marketing over traditional marketing. PPC ADVERTISING WITH GOOGLE ADWORDS What is PPC? Important role of PPC in digital marketing. Google Ad Words overview. Understanding Ad Words algorithm. CREATE SEARCH CAMPAIGNS Overview on Search Campaigns. Types of search engine campaigns. Process of doing Campaigns. Keyword planner tools. Creating Search Campaign Ads. Keywords Planner Tools What is Keywords? Keywords Properties used in projects. Features Working Types of Keyword Planner Tools. Definition Types of display campaign. Display Planner Tools. Understanding CPM bid strategy Creating display Ads. OPTIMISING DISPLAY CAMPAIGN What is Optimize Display Campaign? Use of Display Campaign. What help it give in digital marketing? REMARKETING GOOGLE ADWORDS Definition. What is Google Ad words? Why we use it. How to it help to achieve trends of digital marketing. SOCIAL MEDIA MARKETING Definition. Understanding Facebook marketing. Creating Facebook page. Types of Facebook advertising. Creating Facebook advertising campaign. Remarketing technologies

6 National Level Search Engine Optimization workshop Page 6 Highlights of the Search Engine Optimization Workshop INTRODUCTION OF SEARCH ENGINE OPTIMIZATION. SEARCH ENGINE BASIC CONCEPT. ON PAGE OPTIMIZATION OFF PAGE OPTIMIZATION ARTICLE CREATION GOOGLE WEB MASTER TOOL GOOGLE KEYWORD PLANNER HOW TO CREATE BACKLINKS Search Engine Marketing (SEO) Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.seo helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.

7 2-Days Search Engine Optimization Course Content Page 7 SEARCH ENGINE BASIC 1 st Day (1.Session) What is SEO? What is Keywords? Keyword Research. Keywords Competition. Introduction to Search Engine. How to Search Engine Work? Page Rank. Search Engine Algorithm. Static and Dynamic Websites. What is On Page Optimization? What is Off Page Optimization? Difference Between on page and Off page Optimization. 1 st Day (2.Session) ON PAGE OPTIMIZATION Keyword Optimization. Meta Tags Optimization. Meta Title Optimization. H1, H2, H3 Tags. Anchor Text. Bold Text. Creating Sitemaps. Image Optimization. Creating Google Analytics. How to promote multiple Pages. Google Webmaster Tool. Url Optimization. Anchor Text Interlinking. 2 nd Day (1.Session) OFF PAGE OPTIMIZATION Submission to Search Engine. what is Domain Authority? How to increase Domain Authority? How to Increase Page Rank. What are Backlinks. Types of Backlinks. Link building Optimization. 2 nd Day (2.Session) Article Creation Article Creation. Article Submissions. Directory Submissions. Social Bookmarking. Blog Submissions. Forum Posting. Video Submissions. Infographics Submissions. Guest Blogging.

8 National Level Social Media Marketing workshop Page 8 What can we do with Social Media Marketing? Social media marketing is the process of gaining website traffic or attention through social media sites.social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (ewom) refers to any statement consumers share via the Internet about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media. Highlights of the Social Media MarketingWorkshop INTRODUCTION OF SOCIAL MEDIA MARKETING. FACEBOOK MARKETING FACEBOOK ADVERTISMENT FACEBOOK MARKETING PRACTICAL SESSION 1 FACEBOOK ADVERTISEMENT PRACTICAL SESSION 2 ADVANCED FACEBOOK ADVERTISEMENT. LINKEDIN MARKETING. TWITTER MARKETING.

9 2-Days Social Media Marketing Course SOCIAL MEDIA MARKETING: 1 ST Day What is Social Media? What is Social Media Marketing? Use of Social Media in Digital Marketing. How Social Marketing different from another Internet Marketing. What is Viral Marketing and its Importance? Marketing on Social Network Website. FACEBOOK MARKETING: Understanding Facebook Marketing. Facebook Fan Page vs. Profile vs. Group. PRACTICAL SESSION 1: Creating Facebook Page. Uploading Contacts and Invitations. Creating External Tabs. Adding Facebook Plug-in. Increase Fans on Fan Page. FACEBOOK ADVERTISEMENT Type of Facebook Advertisement. Best Practice for Facebook Advertisement. Facebook Marketing Tips. Understanding Facebook best practice and learn Lingo. Third Party Facebook Analytics. 2 nd Day Page 9 PRACTICAL SESSION 2 Creating Facebook Advertisement Campaign. Campaigning targeting in Advertisement Campaigning. CPC vs. CPM payment module. All kinds of Facebook advertisement like Post Engagement, Website Conversion,etc. Advance Facebook Advertisement.Facebook Remarketing Using power editor tool for advertisement. Setting up conversion tracking. LinkedIn Marketing. What is LinkedIn? Company Profile vs. Individual Profile. Marketing on LinkedIn Groups. Increase ROI (Rest Of Investment) from LinkedIn Advertisements. LinkedIn Advertisement best practices.

10 National Level Search Engine Marketing Workshop Page 10 Why Search Engine Marketing? SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM helps you successfully target users of search engines via advertising (paid) links in search results in addition to organic search to send targeted traffic to your website.seo and SEM are not competing services. SEO is considered a subset of SEM services. Today, if you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM Highlights of the Search Engine Marketing Workshop INTRODUCTION OF SEARCH ENGINE MARKETING. SETTING UP GOOGLE ADWORDS ACCOUNT. UNDERSTANDING GOOGLE ADWORDS ACCOUNT STRUCTURE. CREATING SEARCH CAMPAIGN. CREATE DISPLAY CAMPAIGN. OPTIMIZE DISPLAY CAMPAIGN. OPTIMIZE SEARCH CAMPAIGN. REMARKETING.

11 2-Days Search Engine Marketing Course Content 1 ST Day 2 ND Day Page SEARCH ENGINE MARKETING/PAY PER CLICK What is SEM? Understanding inorganic search result. Introduction to Google Adwords& PPC Adwords. 2. SETTING UP GOOGLE ADWORDS ACCOUNT 3. UNDERSTANDING GOOGLE ADWORDS ACCOUNT STRUCTURE Campaigns, Adwords, Ads, Keyword etc. Types of campaign search display. Shopping & Video. Difference between search campaign & display campaign. 4. CREATING SEARCH CAMPAIGN Types of search campaign-standard, All features. Create a search campaign. Keyword planner. What is bidding strategy-cpc. Understanding different types of bid strategy. Advance level bid strategy. Creating a ad group. Find relevant keyword. Create a text Ads. Display & destination URL. Development of Logic Gates.. 1. CREATE DISPLAY CAMPAIGN Types of display campaign-standard, All features, Mobile apps. Create a display campaign. Understanding display planner. Create ad groups. Ad scheduling. Ad deliver. Finding relevant website for ads placement Create banner ads using tools. Uploading banner ads. 2. OPTIMIZE DISPLAY CAMPAIGN 3. OPTIMIZE SEARCH CAMPAIGN 4.REMARKETING What is remarketing? Creating remarketing lists. Advance level list creation. Setting up remarketing campaign.

12 National Level Make Money Workshop Page 12 Make Money over Internet? Now you must be thinking how does this make good money? Well it doesn t make much, but if you are lucky and do your research well, $2-$3 a day is enough to consider it a success. Once you have done this you can move on to your next niche content website. Over a period of a year if you set yourself a goal to create one of these content websites per week at the end of 12 months you would have 52 niche content sites. If they all make an average of $2 per day that s $104 per day total, around $38,000 USD per year. Best of all the websites require no maintenance, it s all about picking an untapped niche and filling it with content. Highlights of the Make Money Workshop INTRODUCTION OF MAKE MONEY. MAKE MONEY VIA ADSENSE. ADSENSE KNOWLEDGE. ADSENSE ACCOUNT INTERFACE. CREATE BLOG? PLACED ADD ON BLOG. FREE SOFTWARE FOR CREATING BLOG.

13 2-Days Make Money Course Content Page 13 1 ST Day 1. MAKING MONEY via AD SENSE Basic in AdSense Knowledge. What is AdSense? How to Get Approved for AdSense? Top ways to get approval of AdSense by Google. How to use AdSense account Interface? 2 ND Day 1. MAKING MONEY via BLOGGING What is Blog? Advantages of Blogging. How to create a Blog. 2. PLACING ads ON YOUR BLOG. Creation of Ads. Content of Ads. 3. CREATION BLOGS WITH OUR FREE SOFTWARE. 2. HOW TO USE ADSENSE ACCOUNT INTERFACE How much money we can make through Ad Sense Will share Best way to Make Money. We will share software. How to make money through Ad Sense?

14 National Level Marketing Workshop Page 14 What is Marketing? marketing occurs when a company sends a commercial message to a group of people by use of electronic . Most commonly through advertisements, requests for business, or sales or donation solicitation, any communication is considered marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. marketing is an efficient way to stay connected with your clients while also promoting your business. Highlights of the Make Money Workshop INTRODUCTION OF MARKETING. REALISTIC IN MARKETING. SOFTWARE INSTALLATION. WAY OF WRITE . MAKE TEMPLATES FOR . CREATE GOOD LOOK .

15 2-Days Marketing Course Content Page 15 1 ST Day 1. INITIAL UNDERSTANDING What is marketing? Challenge in Marketing. How to write a mail? How to create Content of mail. 2. REALISTIC IN MARKETING Valid content of . Way of sending . 2 ND Day 1. MARKETING BY USING SOFTWARES Types of Software using in Marketing. Installation of Software. How to use Software? 2. CREATE YOUR OWN LIST USING MILLIONS OF ID'S. Best Practices of Marketing. Creating a good look of your mail. How to target People through mail? with good HTML template.

16 Requirements for Zonal Center Seminar hall/classroom having the enough capacity to conduct hands-on-session for all participants. Good Quality public address system ideally two cordless mikes will be required. Projector/ Screen along with black/white board for teaching and presentation purposes. One small stereo jack cord connect to laptop for its sound system. Good Quality Internet to each participant This Zonal center can only be arranged for a minimum of 70 students Page 16 Process guidelines for Zonal Center We want your association to make this event a big success in your college. Make the confirmation letter on college letter head & send a scan copy of letter by mail. first-come-first-served policy will be followed for Digital Vidhyalaya centers. A proper publicity will be done about the event at the All India Level. Zonal center can be finalized by telephonic conversation with Coordinators of Digital Vidhyalaya, according to the College feasibility and slots available in our calendar. The entire event will be conducted at college campus. Benefits of association with us Name and Logo including website link will be published on our official website mentioning that You are our Official Zonal Partner. Authorized Team will visit your College to organize the entire event. Chance to get associated with nationally acclaimed engineering/management Institute of India. An will be sent to more than 1 lack users of our web partners about your college publicity. Posters and Flexes will be sent to you for effective regional publicity. All India publicity through SMS will also be done. Workshop Certification Certificate of Participation from RoboFeast Association with EDC IIT Roorkee. Certificate of Coordination from RoboFeast Association with EDC IIT Roorkee Certificate of Merit from RoboFeast Association with EDC IIT Roorkee. Responsibility of an Organizer Hospitality (2 days) for a team of 2 members. Pick and Drop facility from the nearest railway station/bus stop/ airport.

17 Workshop-Name Projects to be Covered Registration charges (Training + Free kit) Digital Marketing What is marketing? What is digital marketing and Why digital marketing? Digital marketing process. Advantage of digital marketing over traditional marketing. Google Ad Words overview. PPC advertising with Google Ad Words. Understanding Ad Words algorithm. Create search Campaigns. Types of search engine campaigns. Keyword Planner Tools. Creating Search Campaign Ads. INR.1100/-per participant only(exclusive All Tax) Free Tool Kit, Study Material soft Copy to each Participant Page 17 Search Engine Optimization What is SEO,Keywords? Keywords Competition. Page Rank. Search Engine Algorithm. On Page & Off page Optimization. Meta tags & Meta Title Optimization. H1,H2,H3,Anchor Text, Bold Text. Create Site Map, Image, Url Optimization. Creating webmaster tools. Backlinks,Article Blog Forum video Infographics & Directory Submission INR.1000/-per participant only(exclusive All Tax) Free Tool Kit, Study Material soft Copy to each Participant Social Media Marketing What is SMM? Facebook Marketing. Advance Facebook Advertisment. LinkedIn Marketing. Twitter Marketing. Marketing through Facebook, Linkedin,Twitter. Increase ROI from Facebook,LinkedIn,Twitter. INR.1100/-per participant only(exclusive All Tax) Free Tool Kit, Study Material soft Copy to each Participant Social Engine Marketing/Page Per Click What is SEM? Introduction to Google AdWords & PPC. Setting up Google AdWords Account, Creating search Campaign. Bidding strategy-cpc. Creating Ad group. INR.1100/-per participant only(exclusive All Tax)

18 Ads scheduling & deliver. Optimize search & Display Campaign. What is Remarking & Remarking List? Free Tool Kit, Study Material soft Copy to each Participant Page 18 Make Money AdSense Knowledge. Get Approved for AdSense by Google. How to make money through AdSense? How to use AdSense Account Interface? Make money via Blogging. Create & manage Blog. Placing Ads on blog. Content & design of Ads. INR.1000/-per participant only(exclusive All Tax) Free Tool Kit, Study Material soft Copy to each Participant Marketing What is Marketing? Challenge in Marketing. How to write ? Content of . Way of sending mail. How to target people through mail? Types of software use in Marketing. Installation & use of software. HTML templates for mail. INR.1000/-per participant only(exclusive All Tax) Free Tool Kit, Study Material soft Copy to each Participant Thank you We ensure that you will find our Technical competition & training programs extremely beneficial for your students. If you have any queries kindly get back to us. We are looking forward to a quick and positive response from you and a long term association with your esteemed organization. For any Further details please contact us: Thanks & Regards Jeetu Gupta (Marketing Associates) Mob: + (91) jeetu@finlandlabs.com