Alexander Zavatskiy Art & Creative Director Graphic Designer

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1 Alexander Zavatskiy Art & Creative Director Graphic Designer 44 Berry Street apt 4D New York. NY I am an Art and Creative Director with more than 12 years of experience in graphic design and advertising. Winner of multiple international festivals: Cannes Lions, Golden Drum, Eurobest, Epica, ADCE and amongst others. Professional Experience Friends Moscow Art Director, Creative Director and Co-Founder November 2012 Present Founded an advertising and branding agency with key clients including Adidas, Google, Bacardi, Martini, Heineken, WWF, Dove, etc Managing creative teams including strategists, designers and copywriters Creative overview of day-to-day projects Direct Design Visual Branding (DDVB) Leading Graphic Designer Moscow, Russia, Creative overview of day-to-day projects Managing creative teams including strategists, designers and copywriters Creatiing design projects of day-to-day Skills Management Building relationships with clients Building and managing teams Motivating teams to achieve the highest results Drawing up project estimates Creative Creating strategies and ideas in branding and communications Art Direction Graphic Design Advertising Art Direction Software Mac OS, Adobe Creative Suite, Sketch Microsoft Office, Keynote, Google Apps Language English (Proficent) Russian (Native Language) alexanderzavatskiy.com

Aive Memory Google The Project has two Bronze Lions at Cannes in 2016 (Cyber and Design nominations).

Developed scripts for 50 videos and supervised and led the video shoot that casted over 50 famous

Led and supervised the creative team over a 3-month period Planned and executed subtasks during the

and edited the video-case for creative festivals To create a visual promotion for celebrating the

World War II the Great Patriotic War has affected nearly every family in Russia.

Still, there exists no common, public database that would collect and catalogue them.

2 Aive Memory Google The Project has two Bronze Lions at Cannes in 2016 (Cyber and Design nominations). Art Director Developed the visual concept of the project, including identity, animation, and website Developed scripts for 50 videos and supervised and led the video shoot that casted over 50 famous local celebrities, which included: musicians, movie and theatre actors, politicians, and WW2 veterans Led and supervised the creative team over a 3-month period Planned and executed subtasks during the whole period of project development Supervised creative and production processes Developed the script and edited the video-case for creative festivals To create a visual promotion for celebrating the Russian Victory Day, and establish local relevance for Google. World War II the Great Patriotic War has affected nearly every family in Russia. And in the span of it, nearly 6 billion letters were sent home from the frontlines. Still, there exists no common, public database that would collect and catalogue them. We decided to use technology to rescue these letters before they were lost forever. Thus, Google set out to collect the largest online archive of wartime letters in Russia: the Alive Memory project.

Wildtattoo WWF (World Wide Fund) Creative Director, Art Director, and Designer Led and supervised work of the creative team over a 3-month period Planned and executed subtasks during the whole period

the attention of the young audience, and to broaden the potential contact base of the foundation.

3 Wildtattoo WWF (World Wide Fund) Creative Director, Art Director, and Designer Led and supervised work of the creative team over a 3-month period Planned and executed subtasks during the whole period of project development Supervised creative and production processes Developed the script and edited the video-case for creative festivals World Wide Fund for Nature had challenged us to bring WWF to the attention of the young audience, and to broaden the potential contact base of the foundation. With the Wildtattoo idea, we ve asked the leading tattoo artists from all around the globe to create unique sketches of endangered species on the verge of extinction, protected by WWF. The number of tattoo designs equalled the number of these critically engangered species... and it wasn t an easy task getting one.

Run to Scroll adidas Executive Creative Director Developed and supervised the entire project from the initial creative concept to the final product together with the

Provided creative leadership and supervision for the photoshoot with the sport celebrities and product lineup Developed the landing design and supervised its production.

In order to engage the target audience and establish the notion that the product fits perfectly no matter how or where you run, we built a website, the first of its kind,

4 Run to Scroll adidas Executive Creative Director Developed and supervised the entire project from the initial creative concept to the final product together with the creative team Developed key visuals with sports celebrities for the advertising campaign for Adidas as an Art Director and Designer on the project. Provided creative leadership and supervision for the photoshoot with the sport celebrities and product lineup Developed the landing design and supervised its production. Promote the release of the new adidas Alphabounce running sneakers, by highlighting their versatility that makes them fit for all kinds of runners. In order to engage the target audience and establish the notion that the product fits perfectly no matter how or where you run, we built a website, the first of its kind, where users literally need to run in order to scroll the page. All along the length of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first.

NMD_Dealer adidas Originals Executive Creative Director Developed the creative concept for Adidas Originals Activation Campaign together with the creative team Created the poster design for the

limited edition release, the concept was to have a sneaker dealer, being the only way to get the sneakers before the official start of sales.

5 NMD_Dealer adidas Originals Executive Creative Director Developed the creative concept for Adidas Originals Activation Campaign together with the creative team Created the poster design for the limited edition NMD lineup, which included a silhouette of the shoes along with the phone numbers of the dealers who had the shoes available for sale To create hype for the Adidas Originals NMD limited edition release, the concept was to have a sneaker dealer, being the only way to get the sneakers before the official start of sales. The so-called dealer s number was placed all over the city on 2400 posters, some being destroyed. Only 20 posters had the correct phone number, while the remaining had fake numbers. To make the upcoming adidas Originals NMD limited edition release even more hyped and desired, the brand created a sneaker dealer, who was the only opportunity to get the sneakers before the official start of sales. Posters: 2400 Posters with a picture of the nmd sneaker and a so-called dealer s phone number were placed all over the city. Some of them were destroyed, some were even taken home by sneaker fans. Phone Numbers: To make the chase for the nmds harder we used 200 different phone numbers on the posters with only 20 posters with the right number. after a small chat with the dealer, the buyer would get instructions when and where the sneakers could be bought.

EQT Code adidas Originals Executive Creative Director Developed and supervised the entire project from the initial creative concept to the final product together with the creative team Provided

Announce the start of sales of the new EQT sneakers line by adidas Originals, and build awareness of the collection s Everything that s essential. Nothing that is not philosophy.

6 EQT Code adidas Originals Executive Creative Director Developed and supervised the entire project from the initial creative concept to the final product together with the creative team Provided creative leadership and supervision for the photoshoot with the sport celebrities and product lineup Developed the landing design and supervised its production. Announce the start of sales of the new EQT sneakers line by adidas Originals, and build awareness of the collection s Everything that s essential. Nothing that is not philosophy. The Everything that s essential. Nothing that is not principle was implemented in the promotional website, which had the correct phrase reflecting the EQT philosophy hidden inside a massive block of text. The first user who managed to identify the essential and eliminate the extraneous got a pair of EQT sneakers for free.

NMD_LIVE adidas Originals Executive Creative Director Developed and supervised project from creative concept to final campaign deployment together with the creative team Led, managed, and supervised

7 NMD_LIVE adidas Originals Executive Creative Director Developed and supervised project from creative concept to final campaign deployment together with the creative team Led, managed, and supervised all stages of the project from location scouting to development and approval of the frames for live streaming To promote the new adidas Originals NMD sneakers release by highlighting their unique silhouette. To engage target audience and make people examine our product, the brand hid the new NMDs in several most unusual locations all around Moscow and placed live feed cameras there. A person who found and took the sneakers first got them for free. Developed the entire visual identity and design of the advertising materials, including certificates, stickers, etc Short-listed in the PR category at the 2017 Cannes Lions Festival of Creativity.

together with the creative team In the role of Art Director led the project and controlled the project

8 Utair Airlines Rebranding an airline company with a change of brand platform Art Director. Graphic Designer Developed and supervised project from creative concept to final campaign deployment together with the creative team In the role of Art Director led the project and controlled the project implementation process Developed a visual identification in three directions and the design of matching matrealals

Club, including logotype, typography, key visuals,

9 Rocky Road Boxing Club In the Art Director s role Has developed and executed visual identity of the Boxing Club, including logotype, typography, key visuals, stickers etc To create a visual conception for boxing and gym club

10 Alexander Zavatskiy Art & Creative Director Graphic Designer 44 Berry Street apt 4D New York. NY

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