Participating businesses:

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1 2017 Event Recap

2 At a glance Ladies Night Out March 23, p.m. $30,000 in estimated economic impact (over 3,100 entry slips collected) Over 500 estimated participants 26 participating businesses (compared to 24 in 2016) NEW! A total of 15 mini grants were provided ($1,125) A total of $1,500 was spent on event marketing Total RDA investment: $4,000 Participating businesses: 99 Giggles Artistic Framers Bleu Duck Kitchen Cambria Gallery Camy Couture Chocolaterie Stam Collections Fashions Dooley s Pub Exquisite Leather and Luggage Glam Beauty Lounge Hanny s Healing Touch Spa Hefe Rojo Hers Women s Clothing Lasker Jewelers M Gear Store Martinis O&B Shoes POPPI Italian Leather Primp Salute! Wine Bar and More Studio On Third Tangerine The Nordic Shop The Tap House Victoria s Ristorante Activities Giveaways Free branded purse hooks to the first 500 participants Many stores provided free treats or gift with purchase! Drawing For each $10 spent at a participating business, participants earned an additional entry slip for the Grand Prize drawing. Grand Prize an assortment of gift cards and merchandise from the participating Ladies Night Out businesses. Valued at $600. Additional prizes 25 additional winners were drawn and each received a $25 gift card to a participating Ladies Night Out business.

3 Marketing Facebook Weekly posts with 30,243 total reached and 52,321 total impressions Facebook Comment to Win contest with 126 comments and 72 likes. The contest reached over 10,900 people and had over 20,000 impressions Event Page Insights Reach: 6,700 (8,000 est. in 2016) Viewed: 843 (9,400 in 2016) Responded: 363 (1,400 in 2016 Engaged) RDA Website (01/23/17-03/27/17 vs 01/1/16 03/15/16) /event/ladiesnightout Pageviews: 3, 576 vs 4,227 (-15.16%) Unique Pageviews: 3,146 vs 3,782 (-16.57%) Advertising Radio See Partner details Print LNO Poster o Distributed 100 copies across downtown Information Kiosk branding - NEW for ft by 3ft banner outside Old City Hall Event brochures Digital PB.com ½ page banner ad - estimated 30,000 impressions Rochester Minnesota Moms Blog: $300 o Leaderboard, weekly/daily newsletter 3/10-3/23 o Social Posts: March 16th/ 7 PM, March 20th/7PM, March 22st/7 PM Med City Beat: $250 o Sponsored posts o Banner ads Facebook Reach Campaign: 11,855 people reached Event page advertisement: 4,123 people reached

4 Attendee Survey Highlights 195 completed surveys (compared to 51 completed in 2016) 81% agreed this event has motivated me to shop, dine, or use services in downtown Rochester 88% discovered something new about a downtown business 97% would recommend Ladies Night Out to a friend 67% of Ladies Night Out participants were Rochester residents 56% feel more connected to the Rochester community after attending Amount spent while downtown for Ladies Night Out: 38% ($1-$24) 33% ($25-$49) up from 25% in % ($50-$99) 16% ($100+) Age Breakdown: 10% (18-25) 34% (26-33) up from 19% in % (34-41) 12% (42-49) 24% (50+) Additional Comments: My friends and I had a lovely time! We will definitely be back next year! :) I thoroughly enjoyed Ladies Night Out. I don t get downtown often, but will certainly make more of an effort now. Found shops I didn t even know existed. Thank you for a fun event, I didn t realize that we had so many shops downtown! I had a great time and have already started to recruit friends to join me and my daughter next year Merchant Survey Highlights 15 merchants completed the survey (compared to 12 completed in 2016) 80% saw an increase in foot traffic compared to a typical Thursday evening 60% found the RDA mini-grant program successful 80% found the entry slips for the prize drawing easy to use In addition to RDA marketing, partipating vendors used: Print ads (13%) Social media (80%) In-store promotions (7%) Merchant Comments: We have built such a strong rapport with our clientele as well as with new customers. Not only does it create such a positive & fun atmosphere for both locals & visitors, but it also unites downtown businesses together. We didn t use it, but I think its great - in regards to the RDA mini-grant

5 2017 Event Partners Partnership Shop Rochester o 1 page ad in March edition of Shop Rochester o 1 social media post promoting LNO o 1 Digital ad to run March 1 March 23 Rochester Womens Magazine o ½ page ad, valued at $995 o KROC ads, valued at $995 iheart Media: (03/06/16-03/10/16) $3,395 o On Air 161 total ads (live and recorded) o Online FB Postings via Fox FB page and Julie Jones Personality Page blast to 4300 listeners Main rotator page on our websites for March Ladies Night Out o Giveaway Magic Men Tickets, Subway Platter and Willow Creek Golf Certificates Thank you Partners! Save the date! Ladies Night Out 2018 March 8, p.m. to 9 p.m. (Date may be subject to change.)