The Digital Network for Lake Tahoe

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1 brings you The Digital Network for Lake Tahoe TAHOE.COM

2 TAH Customer Service Our Tahoe.com Staff is here to help! Keeping your online information correct, consistent and exciting takes some work. Don t let this be daunting you have enough work to do with your business! Tahoe.com has a team of skilled, full-time content managers. Each business is assigned a content manager who will ensure that your message is clear, your photos are in focus and DON that your interface is full of items that will bring you business. You provide the necessary components, and our team will make sure your online advertising is working for you. 'T M Our Customer- Centric Philosophy Our job is to take care of your digital presence not just one time at the point of the sale but all year long. We believe that keeping the information about what your business offers up to date keeps customers coming in and back. How valuable is your web presence if it s not current and content rich enough to entice customers? Most businesses offer a variety of everchanging products, services, offers and events, not just one static thing. Let our team keep these featured items up to date and promote them through our Digital Network so potential customers know what you re up to this week. They stay engaged because you re engaged... without having to do the work. ISS A THING! Meet your Content Managers Mitch Harbaugh mharbaugh@tahoe.com With over 30 years in graphic design and digital media production, Mitch and his family came to Lake Tahoe in 2004 to visit - and never left. He then immersed himself in the Tahoe community and market dynamics, especially around the entertainment scene. When he is not at the computer, you can find him at an entertainment venue playing drums in his band. Megan Murray mmurray@tahoe.com Megan s professional background in marketing and advertising features an emphasis on the recreation, tourism and hospitality segments. Megan first moved to Lake Tahoe 20 years ago to live the ski bum life and eventually fulfilled her dream of returning ten years ago. In her free time, she loves pursuing her passion for snowsports, backpacking and local Tahoe culture. Sources: (1) Ipsos MediaCT, 2014

3 Marketing Interface The Power of Marketing with Tahoe.com A marketing interface that gives you the ability to showcase numerous sets of live information about your business and have it distributed through our vast digital network. In most cases, we enter this information for you, but you re able to do it yourself if you prefer. The Tahoe.com staff supports your digital presence, allowing you to focus on your business. Custom editorial about your business on the destination website where your business is located. An enhanced listing on Tahoe.com. Analytics to measure your campaign s suess. Facebook integration. Retargeting campaign includes 25,000 impressions on Top 100 Comscore sites. $3,600 per year 65% Upgrade OF LEISURE TRAVELERS RESEARCH ONLINE BEFORE MAKING THEIR TRAVEL PLANS (1) Own your Category Add a Leaderboard - Section Banner GIVING YOU APPROXIMATELY 15% MORE CLICK-THRUS TO YOUR LISTINGS

4 TAH Rich Media Sub-Destination and Category Banners Leaderboard Own your Category - In every section of Tahoe. com, there is a leaderboard that starts off every DON subdestination and category. Section Banner 'T M Focus your Message - Be one of the select side banner slots in the specific area and/or category that fits your audience best. $1800 per year $600 per year ISS A THING! Everyday Guest Fishing where the fish are. Every day, guests check into hotels and vacation rental properties around the lake to enjoy the area. At Tahoe.com, we have developed the perfect way to provide these guests with the most comprehensive summary of the many activity and entertainment options available to them. Through our lodging partners, these guests receive a Welcome every day of their stay, showing events, activities, dining and retail options in the areas they are staying. For example, a guest in South Lake will receive an with events and offerings in South Lake; a guest in Tahoe City would see content specific to Tahoe City. Results that are UNHEARD OF in the Industry - 70% Open Rate! Due to the direct and relevant nature of this content to the guest s visit, the interaction within the is drastically over the industry average clickthrough and open-rates. Limited space available. Date Ranges 13-Weeks.... $ Weeks.... $1, Weeks.... $2,850

5 Websites A Custom Website for Your Business that is always up-to-date One of the major benefits of using the Tahoe. com marketing interface is that we can create a free-standing website for your business with content that is always up-to-date. Everyone wants a great website, but how do you keep it current? Your website can be built directly from your marketing interface so it only needs to be updated in one place. You re in control either totally or with our help. Connect to a wide distribution network to see what people have to offer. In addition, your site will be distributed through the Tahoe.com digital network. You don t have to hire expensive SEO services to drive traffic to your business. Freestanding Websites (powered by Tahoe.com) The Swiss Site (base) * Includes: Google Analytics & Reporting, Color Selection & Coding, Basic SEO, Hosting, Maintenance & Site Updates, Secure Site Certificate - SSL (yearly 250) Themed Website (includes above) ,995* Extras Domain Online Booking System...Starting at 1,995 * Requires Marketing Interface. Custom Theme Development also available! Ask us for a quote! Psst remember: We enter all information for you.

6 Tahoe.com Destination Websites Local Hotel Websites Weekly Newsletter Marketing Interface & Freestanding Websites Your Websites Your Fa

7 EVERYWHERE LakeTahoeThisWeek.com Facebook Integration Community Information Concierge s cebook Rental Company Websites Mobile Devices & Tablets

8 TAH Digital Content Sponsored Content Articles There s more to your business than where you are, your hours and your sales or specials. We ll help tell your story in the way that s optimal for you and your DON business through our digital feature articles. The variety of options available through 'T M LakeTahoeThisWeek.com and Tahoe. com allows us the flexibility to highlight the quirky or the historic, to hone in on the employee who just did something extraordinary or the events that happen at your place that are so interesting it s unbelievable the world doesn t already know about them. ISS A THING! Your fully developed story will add a dimension to your business s branding that typical advertising can t aomplish. $750 per article Video Visitors that come to Tahoe.com have their sights set on discovering all our area has to offer, and today s digital user will take the time to educate themselves if the right content is provided. Your business can capture that excitement by positioning your video message at the forefront of your specific category. If a picture is worth a thousand words, a video is worth a Million! $1800 per year

9 Audience Extension Tahoe.com has brings qualified visitors to you using digital technology. Target customers sing digital tactics Keyword Search Geography Behavior Demographics Retargeting Once these individuals are identified, we are able to directly target them with your ads as they browse the internet. They may be reading Facebook, CNN, The Weather Channel or any of the Comscore Top 100 websites. (See Comscore Top 100 below.) Since we know these individuals have already been searching for information about what you offer, they are highly qualified and much more likely to click on your ad. Comscore Top 100 What You Get 10,000 impressions in our Digital Network in selected geographic subdestinations that match your area of focus. 40,000 impressions that will be served across the Comscore TOP 100 websites. The keyword search advertising will be targeting anyone searching for select, Lake Tahoe specific keywords. $12 CPM *$600/monthly minimum spend 50,000 Impressions per month $99 set-up fee *Three-month minimum contract: $1, x x 600 Ads will appear in all of these formats 320 x x x x x 90

10 TAH Featured Events [ LakeTahoeThisWeek.com Homepage ] DON Event Marketing on Steroids 'T M [ Sidebar Call-Out on All Sites ] ISS A THING! [ Marketing Campaign] [ Social Networks] Homepage Banner Ad Large 1200 x 300 slideshow banner ad on LakeTahoeThisWeek.com homepage for two weeks before the event. Design service included! Side Banner Featured event sidebar box on all pages with event details and image displayed on LakeTahoeThisWeek.com and across all destination sites. Featured Event Listing Event promoted at the top of calender listings and spotlighted as Featured Event. Event feeds are distributed to our vast digital network. [ Event Feed ] Blog Distribution Mention in our weekly event blog. Blog post is distributed on LakeTahoeThisWeek.com s homepage, social media and in our weekly . Marketing Top Pick as Daytime Event or Nightlife and banner ad in our Tuesday and Thursday E-Blasts the week of the event. Design service included! Placement subject to availability. Social Promotion Sharing of your event to our large following on social networks including Facebook and Twitter. Psst remember: We enter all information for you. $750/ month Home Slider Side Banner Leaderboard Skyscraper Section Banner

11 Giveaways Personalized Giveaway Campaigns [ Giveaway Entry Page ] [ Winner with Promotion ] [ Registered Page ] $495 We do the work. [ LakeTahoeThisWeek.com Giveaway Page ] Unlimited Sweepstakes You have the option for us to run three Giveaways and you are able to create as many Giveaway as you want. Schedule the Start and End Dates Start Giveaways right away, or plan for the future and end them whenever you like. Random Winner Selector Button to pick and random winner and can add multiple winners. Custom Terms & Rules Set who can win the Giveaway and when the winners can use the prize. Suggested Facebook Page Like Giveaway entry suggest users to like your Facebook Page. Collect s Export Entry Data Download all entry data including user addresses. You own the data. We don't your entrants. Real-time Entry Analytics View entries data in the dashboard with timestamped entry dates. Network Distribution Giveaways are displayed on LakeTahoeThisWeek.com and ed in our weekly newsletter. Refer-A-Friend s Users can Refer-a-Friend via after entering. Social Sharing via Facebook and Twitter After entering, users are asked to share the Giveaway via Facebook and Twitter. Analytics Tracking View how many pageviews your Giveaway is receiving via Google Analytics. Mobile Compatible Giveaway pages are optimized for mobile display. One Entry Per Customer Users are only able to enter once per Giveaway. Support Local customer support from our staff. Integration all entries at end of Giveaway to announce the winner with option to send a promotion to all entries. Promoted on Facebook LTTW Giveaway Page promoted on Facebook.

12 Jody Poe General Sales Manager cell Ginger Karl Digital Sales Executive cell Linda Adkins Digital Sales Executive cell 925 Tahoe Blvd., Suite 103, Incline Village, NV Office: Tahoe.com Cover photo courtesy of Talbot Photography