Culturade about us April 2014 Copyright 2014 Culturade Corporation. All rights reserved.

Transcription

1 Culturade about us April 2014 Copyright 2014 Culturade Corporation. All rights reserved.

2 Who is Culturade? Designing information and media. We bridge your business across the globe. Founders of Culturade Daisuke Tachihara President & CEO Sayaka Nagai Executive Vice President & COO Daisuke Tachihara started up Culturade after spending years at a global news agency Reuters (currently Thomson Reuters Markets), responsible for media business development and marketing. He took the lead in a number of joint business deals between media enterprises in and out of Japan, as well as formed strategic partnerships between diverse industries such as manufacturing and IT. His former careers include Dentsu group advertising agency and magazine publishing house. Daisuke holds a BA in Business Administration from Meiji University. Sayaka Nagai also worked for Reuters (currently Thomson Reuters Markets) before starting up Culturade with Daisuke Tachihara. She was responsible for managing projects for online media business as well as financial information products. Sayaka has abundant experience in global project management, serving clients and stakeholders worldwide. She was also a start-up member of a US/UK/Japan joint venture company, who launched a financial portal site for investors in the local market in Sayaka holds a BA in Sociology from Sophia University. 2

3 Our Services Media Strategy and Solutions - Web & Smartphone Development and Solutions (Localization / Media Management / iphone & ipad, Android / Specialized Content / Digital Books) - Business Partnership and Affiliates / International Project Management Localization - Localization of Websites, Applications, Contents and Materials / Translation / Related Business Support Promotion and Advertising - Global Promotion / Multi-language Promotion / Local Promotion / Advertisement Planning / Advertising Agency Design and Creative Work - Web Design / Online Advertisements / Advertorials / Creative Materials Overseas Business Support - Marketing and Research - Branding Strategy - Bespoke Projects - Communication Support We are a TCCI (The Tokyo Chamber of Commerce and Industry) Certified Overseas Business Advisor for small and medium sized enterprises. Publishing - Digital Book Creation and Publishing under the name of Culturade Books Seminars and Trainings - Business Seminars - Media Training for Public Relations Activities Non-profit Activities - "Support Japan Quake Relief" project 3

4 Media Strategy and Solution (1) Multi-Language Development Web/Smartphone Localization Promote your business to the world on the latest platforms We add value to your website by customizing the look and feel for best view on the popular tablets and smartphones such as ipad, iphone and Android phones. websites smartphone sites 4

5 Media Strategy and Solution (2) Smartphone Media operation Websites to Smartphones (ipad/iphone/android) Smartphone Solutions for Professional Media Culturade has expertise with professional media such as news and finance. We offer neat smartphone solutions for seamless access across frequently updated content and interactive features. Example: Smartphone sites are presented with an attractive design and simple navigation to allow users view the latest information as they update. Major Japanese financial portal site 5

6 Media Strategy and Solution (3) Specialized Content Digital Book ipad Specialized Content and Digital Books Customized Presentation for Every Product How to best present your content on websites and smartphones largely differs depending on the kind of products and services you are dealing with. We will make sure it is given the most attractive user interface with design and functions customized for the respective platforms. Network of Professionals Worldwide With our global professional network we manage projects on special sector content such as education, medical, travel and fashion. The network enables us to keep up-to-date with the latest on influential media products including digital books and customized advertisements. Please inquire for details. 6

7 Localization Extend your business to the local markets Websites / Mobile / Smartphone Applications / Specialized Contents Increasing demand for localization The founders of Culturade used to run online media business at a global news agency. Our particular strengths are with international projects, localization and new business development especially on web and mobile. We handle mega size projects involving a wide range of international teams, as well as simple tasks that can be completed very quickly. Localizing according to your needs Localization is the key to success for consumer and business markets. In addition to localization of your products and services, we also help organizations build international presence through staff education and business operation support. We are a TCCI (The Tokyo Chamber of Commerce and Industry) Certified Overseas Business Advisor for small and medium sized enterprises. Please contact us to find out more about target languages, regions and platform devices. 7

8 Promotion and Advertising (1) Promotion Support and Advertising Agency Global and Local Promotion Support Culturade's connection with major media in Japan and overseas makes it possible to aggregate the most effective promotional plans based on your product nature and budget. Adding Value to Your Brand Culturade's creative works have contributed to promoting world famous brands. We are happy to work with you on your branding strategy and solutions to add even more value to it. Diverse Advertising Solutions You have a wide range of promoting solutions to choose from, including online, mobile, social media, paid listing and ad network, focused to your geographical target market. 8

9 Promotion and Advertising (2) Promotion Support and Advertising Agency Targeting the Media and Audience of Focus When promoting target products such as financial and fashion, you need to be especially careful about selecting the correct local media. Culturade can do this for you, to help you maximize your reach to the target audience. Unique Promotion Solutions For international events and exhibitions we offer comprehensive support from planning to operation. For example, should you wish to target a specific country, in-flight magazine advertisement can be effective. We offer bespoke plans to best meet your requirements. There are certain conditions for our advertising service offerings depending on the requirement. Please inquire for more details. 9

10 Design and Creative Work Web Design and Creative Advertising Materials Attractive Design with Local Taste Culturade offers unique designs for websites and offline media. Designs are localized to match the cultural taste of each country. Smartphones and Rich Media Advertisements Culturade has high level expertise with smartphone site/apps design and online rich media advertisements. You will find our creative work of the most professional quality. Advertorials and Cross Media Projects Advertorials will give audience in-depth knowledge about your products. Culturade has a network of professionals who can help make eye-catching campaigns for you, customized for best view on website as well as smartphones. We also plan cross media promotions including events and seminars. Please inquire for more information. Online Ads Japanese apparel catalogue designed and localized for the US market Campaigns customized for a smartphone 10

11 Publishing (Culturade Books) Digital Books Creation and Publishing Digital Book Publishing Culturade launched its publishing brand, Culturade Books, in March We will deliver attractive reading on the latest tools and devices directly to the consumer audience around the world. Our Book: This book is about self-development and enhancing the quality of life. It is currently only available in Japanese. Author: Tetsuya Miyazaki (Professor of International Communication, Osaka International University) Published on 14 March Culturade Books on Facebook You will find the latest updates on our publishing business at: 11

12 Seminars and Trainings Seminars and Trainings for the Local Market Affiliate Seminars with Local Entities If you are looking to conduct face-to-face seminars in the local market, Culturade offers a one-stop solution from planning to operation. We also speak at seminars ourselves, in cooperation with business entities, local governments and educational institutions. Example: "Traditional Industry and Global Promotion" (25 January 2011) Sponsor: City of Kyoto, Kyoto Institute of Technology, ASTEM (Advanced Scientific Technology & Management Research Institute of Kyoto) Lecturer: Culturade Corporation Media Training for Public Relations Operation Activities around corporate public relations, from day-to-day media communication to risk management, can be sensitive and requires special attention to adapt to the local conventions. We conduct trainings for foreign companies starting business in Japan. We can customize the agenda according to your needs. 12 We are a TCCI (The Tokyo Chamber of Commerce and Industry) Certified Overseas Business Advisor for small and medium sized enterprises.

13 Non-profit Activities Support Japan Quake Relief project Culturade launched a trilingual website in cooperation with partner companies to aid the victims and the relief efforts of the devastating earthquake that struck Japan on 11 March All donations will be sent to the regions through Japanese Red Cross Society. Your messages will be delivered through the local governments to those in most need of help. We also welcome your messages on our Facebook page at: Your generous support is most appreciated. /relief/ 13

14 Our Clients (in alphabetical order) Art Eyes Creation Co, Ltd. AsiaCove Japan Inc. Asian Fellowship Society ASTEM (Advanced Scientific Technology & Management Research Institute of Kyoto) Autohub Ltd. BookLive Co., Ltd. British Hills Co. Ltd. Communications and Information Network Association of Japan (CIAJ) Diamond Inc. Diamond-Friedman Co., Ltd. Dow Jones Japan K.K. ebook Initiative Japan Co., Ltd. Epsilon International Hitachi group Human Centered Design Organization ICOM Co., Ltd. IG Markets Securities Limited Indy Associates Co., Ltd. Internationa Career Support (IRS) IPO Research Institute Ltd. Knitido Co. Kokuksaika JP, Inc. KPMG Management Consulting Co.,Ltd. market-i Limited mobilebook.jp Inc. Pacific Bridge Media & Consulting Inc. Papyless Co., Ltd, Policent PR Newswire Association LLC. QUICK Corp. Readdle Inc. So-net Media Networks Corporation Sony Corporation Sophia University Standard and Poor s International LLC StockWeather.com, Inc. Taiyodo Co., Ltd. The Asahi Shimbun Tokyo Metropolitan Small and Medium Enterprise Support Center Toyo Keizai Inc. Thomson Reuters Markets KK VisitBritain Ybrant Ditigal Ltd.... and more. 14

15 About Us Company name Culturade Corporation ( カルチュレード株式会社 ) Management Daisuke Tachihara, President & CEO Sayaka Nagai, Executive Vice President & COO Established 25 March 2010 Our business 1. Media strategy and promotion 2. Localization and communication support 3. Design and creation 4. Digital book publishing Contact Us Location: Shirokanedai trente deux 307, Shirokanedai, Minato-ku, Tokyo , Japan info@culturade.com TEL FAX Map Our banks Mizuho Bank, Meguro branch Sumitomo Mitsui Banking Corporation, Meguro branch Bank of Tokyo-Mitsubishi UFJ, Oi branch Membership The Tokyo Chamber of Commerce and Industry Culturade is a TCCI (The Tokyo Chamber of Commerce and Industry) Certified Overseas Business Advisor for small and medium sized enterprises. 15