Index. About Webliquids. Webliquids Certifications. Our Students. Batch Details. Course Content. Do You Know? Our Current Students. Who Can Join?

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2 Index About Webliquids Webliquids Certifications Our Students Batch Details Course Content Do You Know? Our Current Students Who Can Join? Our Features Our Testimonials Contact Us 2

3 About Webliquids Far Greater Exposure Get Real Time Results Reduced Cost Brand Advocacy Webliquids is a Professional institute for providing Web education and Advanced Digital Marketing Training institute in Chandigarh, Mohali and Panchkula. Webliquids was established in 2010 and till now we have successfully completed PROFESSIONALS, 142+ BATCHES with 4.9/5 RATING from our Students. We Provide Training in the Digital Marketing Training, Search Engine Optimization Training, Pay-Per-Click Training, Web Designing Course, PHP Training, Social Media Optimization Training, Social Media Marketing. We not only provide Training s to students but also give training to other professionals as well, could be an Entrepreneur, Businessmen or any other professional. Our training Courses are made up with latest Industry Standard and give Benefits to anyone. We Also Deal in Providing Services. We Always Satisfy our Clients with our Top Notch Services. We are The Best Digital Marketing Company in Chandigarh and also Provide SEO Services in Chandigarh India and PPC Services in Chandigarh India. 3

4 Webliquids Certifications 4

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6 Batches Details For Digital Marketing Course (Option to complete in 30 days,45 days, 6 Months) Weekdays Batches Timing: 09:00 AM to 08:00 PM Days: Monday - Friday Excited...? Want to know more?? Feel Free to Contact , , training@webliquids.com Weekends Batches Timing: 09:00 AM to 08:00 PM Days: Monday - Friday 6

7 What you Learn? C Concept of Marketing S Search Engine Optimization P PPC ( Pay Per Click) G Google Analytics S Social Media Marketing E Marketing It is more than just a course I would call it as a wonderful experience. Patience for every student by the staff members with which they guide everyone is very motivational. O Online Display Advertising L Lead Generation Process E Ecommerce Marketing C Content Marketing A Affiiate Marketing O ORM 7

8 A Adsense & Blogging P Project Portals A ADAPTABILITY Concept of Marketing What is marketing? What is Digital Marketing? Understanding the Process of Marketing How Digital Marketing Wins Over Traditional Marketing? Understanding the Process of Digital Marketing. About Increasing Visibility. What is Visibility? Visibility Types. Visibility with Examples. About Visitors Engagement. 8

9 About Visitors Engagement. What is Engagement? The importance of Engagement. Engagement with Examples. About Bringing Targeted Traffic. Inbound. Outbound. About Conversion Leads. Conversion Types. Understanding the Process of Conversion. About Retention. The importance of Retention. SEO (Search Engine Optimization) Basics of SEO What is SERP? What are Search Engines? How do they Work? Introduction to Keywords. Types of Keywords. Introduction to Google Keyword Planner Tool. Use of Google Operators: How to start with Keyword Planning Process? On-Page Optimization. What are Primary, Secondary and Tertiary Keywords? 9

10 How to Optimize Them? Understand Your Audience and Write. What is Keyword Stuffing? Internal Linking. How to Create Meta Tags? Verify Website Using Google Webmaster Tool. SiteMap Creation and Submission. The concept of Heading Tags. Image Optimization Process. URL Optimization. Difference Between 301,302 and Not Found. What is Robots File and It s Creation? Use of Bold, Italic and Underline. Off-Page Optimization Introduction to Page Rank. What is Page Authority? What is Domain Authority? What is Link Juice? What are Backlinks? Dofollow Backlinks. Nofollow Backlinks. What is Link Popularity? Directory Submissions. Content marketing Importance. Blog Submission. Blog Commenting. Article Submission. Forum Submission. Press Release Submission. Competitors Link Analysis. SEO Tools Google Algorithms SEO Reporting Local Listing( SEO) 10

11 PPC ( Pay Per Click) Google Adwords(Overview) Understanding Search Results. Introduction to Google Adwords. Overview to Bing Ads. Detailed Account Overview Campaigns Adgroups. Ads. Keywords etc. Types of Advertising Campaign Search Networks. Display Networks. Shopping Ads. Video Ads. Universal App. Understanding - Google Adwords Algorithm. How does Google Ranks Ads in Auction? What is Quality Score? The Importance of Quality Score. What is CTR? The importance of CTR. Understand Bids. 11

12 Creation of Your First Search Campaign. Types of Search Campaigns The difference between Standard and All Features. Campaign Level Setting. Use of Existing Campaigns. Target Your Location. Location Settings. Types of Location Targeting. Understand All Types of Bids Strategies. Manual Auto Advanced Strategies. Understanding Ad Extensions. Types of Ad Extensions. Setting Up Your 1st Ad Extension. What are Flexible Bid Strategies? Understand the Use of it. Creating AdGroups. Download Adgroups Using Tools. All About Keywords. Finding Relevant Keywords. How to Ads them in your Adgroup. Different Types. Broad Match Phrase Match Exact Match Modifiersve keywords. Creating Ads. Tracking Performance and Conversions What is Conversion? It s Importance. Setting up Conversion Tracking. 12

13 Use the Code to Activate. Analyze the Performance. Optimize Search Campaigns How to increase Quality Score. How to Increase CTR. Use of Negative Keywords for Optimization. Evaluation Creating Display Campaign Types of Display Campaigns. Creating First Display Campaign. Making Campaign Level Settings. How Display Campaign is Differ than Search Campaigns. What is CPM? Advanced Settings. The importance of Ad-Scheduling. Ad-delivery Options. Creating multiple Adgroups. Different Types of Targeting. Demographic. Interest and Remarketing. Other Types. Keyword based. Topic-based. Placement based. Finding Relevant Websites for Ads. Creating Text Ads. Creating Image / Banner Ads. Uploading Banner Ads Creating Ads From Ad Gallery. 13

14 The concept of Re-marketing. What is Remarketing? Setting Up Remarketing Campaign. Creating Remarketing List. Creating Video Campaign Understand Video Marketing. Creating Your 1st Video Campaign. Types of Ads In Display Ads. Skippable Ads Non Skip Ads In-Stream Ads. Search Ads Related Ads Hover Ads Partners Websites. Creating Both Ads. Choose Different Targeting Methods. Understanding Shopping Ads Use of Universal App 14

15 Google Analytics Introduction to Google Analytics Understanding Interface. How does Google Analytics Work? Setting up Your Account. Activate Analytics Using Code. Analyze Real-Time Traffic. Creating Your Dashboard. Creating Shortcuts. How to Compare Website Performance. Analyze Your Audience. Understand what Sessions are. Understand what Users are. Understand Bounce Rate Understand New Sessions. Know where they are coming from. Understand what they are doing on Your Website. Setup Goals. Different Types of Goals. How to Setup Funnel in Goals. The importance of Funnel. Integrating AdWords in Analytics Account. Understanding Filters. Creating Reports. 15

16 Social Media Marketing What is Social media marketing? How is it Different than other forms of marketing? Different social media Platforms. Facebook Marketing Understanding FB Marketing. Creating FB Page. Starting with Practical Sessions. Learn to Grab Different Objective. Increasing Fans on fan Page. Increasing Reach of any Post. Fan Engagement. Lead Generation. Conversion How to Set up Conversion Tracking. Twitter Marketing Twitter Overview. Advertising on Twitter. Creating Your 1st Twitter Campaign. Understand Types of Ads. Understand Targeting. 16

17 Marketing What is Marketing? How does work? Types of Marketing. Opt-in Bulk s Setting Up s Marketing Account. Platforms to Choose for Marketing. Setting Up Lists and WebForm. What is AutoResponder? Setting Up Autoresponders. Top Marketing Softwares. Overview on How to use them. Online Display Advertising Overview of Online Advertising. Types Of Advertising. Banner Ads. Pop Up and Pop Under Ads. 17

18 In Text Ads In-Page Ads. In Video Ads In Image Ads. Creating Ads Using Display Advertising Tools. Lead Generation Process What are Leads? Why are Leads Important? What are Landing Pages? Why is landing page design important? Understanding thankyou page. Landing Pages vs Website. Properties of a Landing Page for Conversions. What is A/B testing? How to implement A/B Testing. Finalize a Page After Testing. 18

19 Ecommerce Marketing What is Ecommerce? Top Ecommerce Websites Around the World Ecommerce Scenario in India How to do SEO of an Ecommerce Website? Using Affiliate Marketing to Promote Your Ecommerce Business 19

20 Content Marketing Introduction Objective of Content marketing Understanding Keyword Research Optimize Content for Search Engines Promoting Content to Increase Traffic, Engagement, and Sales. Affiliate Marketing What is Affiliate Marketing? How People make Money with this? What A-A-A Stands for? How to Start with Affiliate Marketing? Getting Approved is the 1st Step. Affiliate Networks Available. Top Affiliate Websites. Traffic Sources. 20

21 ORM What is ORM (Online Reputation Management) Why Do you Need it? Some Techniques to work With. Project Portals Introduction to Freelancing Portals. Setting up your Account. How to Complete your Profile. How to Clear Tests. What is Bid Difference Between Free and Paid Accounts. Understanding Terms and Conditions. How to setup Portfolio. Identify Where no to Bid. Setting up your 1st Proposal. 21

22 Adsense and Blogging Adsense What is Adsense? How to get Approved? Use Tricks to Get approval. What to Avoid in Adsense? Adsense Interface. Blogging Placing Adsense Ads on your blog. Blog Creation. Start Generating business. 22

23 ADAPTABILITY Backup Classes. Small Batches. International Certifications. Learn How to Make money Online. Doubt Sessions. Flexible Timings. Theoretical and Practical Sessions. JOB ASSISTANCE 23

24 Do You Know? We have entered in the digital era and word digital marketing is becoming popular too popular among all but generally marketing people though world digital marketing looks easy to be used but to be very frank bit difficult to define. Let us have a look at five different events that really made a history in shaping our industry. - First historical event that created history was on 6th august 1991 when an engineer s team led by sir Tim Berners Leo created first World Wide Web for academic purpose and three years later 2th oct 1994 first ad was posted on hotwired.com. - Second event to create history was on 8th June 1971 when a computer programmer sends his first in Massachusetts through Arpanet. From many commercial internet service provider made their presence with the yahoo, Hotmail, AOL etc. joined the scene. - Third event was the revolution of ecommerce and Dan Kohn on 11th august 1994 sold a cd to his friend for dollars. Target an ecommerce in 2018 is around trillion dollars and more transaction will be done through mobiles. Event that is worth mentioning is the entry of google the king of search engine market in 1998 and now it controls 78% approx. search engine market with more than 12 billion searches per month. Only amazon spending on google search ad is around 158 million dollars. - Fifth worth mentioning event is the social media takeover in Year 2006 Facebook by mark Zuckerberg literally stormed the world. In 2015 Facebook has approx billion users with twitter around 288 million and Instagram kept around 300 million user per month. Today 84% of the marketers use social media for market campaigning. 24 Investment - Business Brochure

25 Investment - Business Brochure 25

26 Find out how digital marketing course will helps in your career/business I am an Entrepreneur Yes It s Me I am a Working professional Yes It s Me I am a job seeker Yes It s Me I am Starting a new business Yes It s Me 26

27 Our Features 100% Live Projects 100% Job Assurance At Webliquids we involve our students in the projects of the company so that beside getting training they can have the experience of getting things done practically which always help them in their future jobs, we provides 100% live projects sessions. Our work does not finishes at training but we also are best in placing students in the suitable careers. Regular job interviews are provided to each and every students till he/she get his/her dream job. So 100% job placement help to all students is our philosophy in life. Stipend Based Training At Webliquids we also provide facility of stipend to meritorious students. Students who want to opt for stipend based industrial training can register their names with Webliquids. Meritorious students having good scores will be provided stipend. 27

28 Our Testimonials Studying in Webliquid was great experience for me. its not only getting information about digital marketing but got chance to work on live projects. Best institute in city to pursue with highly experienced faculty which helped us receiving incredible guidance about the course. : Himani Agarwal I am vivek thakur i done my digital marketing course from Webliquids Institute and i guess this is a best institute in chandigarh. They give placements also. I want to say Thanks a lot to all team of Webliquids Institute. : Vivek Thakur One of the best institute in Punjab. Skill full and expert staff and there Mentor Mr. Narinder world class trainer ever meet. Wish you all the best in future. : Nitin Verma Webliquids is a very good institute for Digital Marketing training. personal attention being given to the students. The only institution in chandigarh for the best and economical training on Digital Marketing courses. : Tanisha 28

29 Thank You! WebLiquids Contact info: SCO 1066 Sector 22 B Top Floor Chandigarh, Telephone Web: info@webliquids.com 29