From Planetary Boundaries to

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1 From Planetary Boundaries to ACTION Action2020 Montreux, October 2014 Peter White

2

3 WBCSD s Global Network

4 Business Solutions WBCSD Strategy ACTION2020 PRIORITY AREAS TO REACH SOCIETAL MUST-HAVES Today Improve Business Case

5 THE TRENDS

6 Future Society: A growth story World population (in Billions): = 9.2 billion % Population in less developed countries 85% 1 Population in more developed countries 15% % Source: United Nations Population Division, World Population Prospects: The 2006 Revision.

7 Urbanization 50% urban in 2010: 3 billion 70% urban in 2050: 6 billion

8 Shifting demographics Source: UN population prospects, 2008 Source: S&P s Global Aging 2010: An Irreversible Truth

9 Growth: Middle class

10 And on top of it all

11 Starting with the science

12 THE VALUE OF VISION

13 Vision billion people All living well Within the boundaries of the planet

14 Vision 2050: 87 TODAY

15 THE ATTRACTION OF ACTION

16 Vision 2050 s Radical Transformation Vision 2050 Action2020 Long-term inspiration Pathway for transformation of society Focus on qualitative impacts Medium-term action at scale 2020 Must-Haves grounded in science Scalable business solutions and associated policy requirements Focus on quantitative impact and process monitoring

17 Action2020 Priority Areas Informed by Stockholm Resilience Centreled scientific consultation Informed by work of international organizations, research organizations and the Action2020 Project Team

18 Action2020 Science-based actionable priorities Facts Trends Priorities Prioritie s Must haves Business solutions

19 Example of Must-Have Societal Must-Have for Climate Change With the goal of limiting global temperature rise to 2 C above pre-industrial levels, the world must, by 2020, have energy, industry, agriculture and forestry systems that, simultaneously: meet societal development needs implement the necessary structural transformation to ensure that cumulative net emissions* do not exceed one trillion tonnes of carbon. Peaking global emissions by 2020 keeps this goal in a feasible range are becoming resilient to expected changes in climate. * Anthropogenic CO2 emissions from preindustrial levels as outlined in the IPCC Working Group I Fifth Assessment Report. One trillion tonnes carbon = 3.67 trillion tonnes CO2.

20 Must-Haves Agreed Safe & Sustainable Materials: stewardship & management throughout the value chain By 2020, globally apply responsible management and stewardship practices for all products and activities throughout their value chain and discontinue releases that have significant adverse impacts on the environment or human health.

21 Billions of MJ Knowing where the hot-spots are. 700 Energy use by consumers in the home is biggest opportunity for laundry products Distribution Raw Materials Manufacturing Packaging Consumer Use End of Life Source P&G

22 Knowing where the issues are. Palm oil and the deforestation issue

23 Knowing your consumers. Consumer Types Basic 16% Indifferent to sustainability, value conscience Sustainable Mainstream ~67% Eco-aware, but will not accept trade-offs in cost and performance Niche ~17% Highly engaged, will accept trade-offs in cost and performance Source P&G

24 IMPROVE THE BUSINESS CASE

25 Business Solutions Scaling up requires 3 key elements ACTION2020 PRIORITY AREAS TO REACH SOCIETAL MUST-HAVES Today Improve Business Case

26 Business Solutions Improving the Business Case for Sustainability ACTION2020 PRIORITY AREAS What How Improve Business Case

27 Internalising Externalities

28 Changing the Rules of the Game Financial Capital True cost, Traditional True value management management Business Management Natural Capital Social Capital

29 Helping make more sustainable companies more successful

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