This is how it all started

Transcription

1 2016

2 This is how it all started 1933 Foundation of Holle AG as the first manufacturer of bread, flakes, grains and baby porridges in biodynamic quality 1951 First company to sign a processing contract with Demeter 1994 Holle brand study = most well-known Demeter brand in Germany 1995 Introduction of the jar range and of the world s first fully organic baby milk and infant formula 1999 Division of Holle AG into 3 segments / foundation of Holle baby food GmbH 2010 All infant formulas are produced in Demeter quality 2015 Introduction of baby formula range based on organic goat s milk

3 New Holle Company Werner Spatz Managing Director Holle baby food Middle East DMCC Dubai, United Arab Emirates P.O.Box Phone: Mobile: Fax:

4 Holle today: A brand with tradition for more than 80 years Headquarters Riehen, Switzerland Management Anne Mutter (chair) Peter Kropf Udo Fischer Logistics centre Grünsfeld, Germany Employees 38 Philosophie Producing baby food means assuming great responsibility, achieving the highest quality and guaranteeing maximum safety. This is what our customers expect from our products and what we expect from ourselves.

5 Holle today: sales volumes Total sales 2015* CHF 44m Share EU (incl. CH) CHF 32,4m Share International CHF 11,6m * Holle, Lebenswert bio, Private Labels

6 Holle today: organization chart

7 Our promise of quality Uncontaminated food products and ingredients Holle certifications: Raw materials preferably from regional producers Cooperation and trust Utmost care Free from genetic engineering and additives Highest quality and continuous quality improvement

8 Our promise of quality We assume responsibility for future generations! Our partners are certified according to internationally approved standards for food safety, ISO or IFS Food (version 6): Regular quality assurance audits Analysis methods, nutrition guidelines and legal regulations There is a comprehensive quality control plan for each product: No harmful substances or contaminations in the raw materials and in the finished products Through a close dialogue with production partners, we can incorporate new findings quickly and are always upto-date with the latest research.

9 Loyal and reliable production partners We believe in true partnerships! Long-term and close relationships with our production partners and raw material suppliers is particularly important to ensure the quality of our products. Continuously increasing sales volumes and demands on our products are essential for a lasting and crisis-proof cooperation. This means: high transparency, continuous exchange, fair pricing and the mutual commitment to a loyal and reliable cooperation.

10 Our value chain

11 Sustainable from the very beginning The Holle sustainability ear of grain illustrates our understanding of sustainability. stands for the origins of the Holle brand, which began more than 80 years ago with the processing of grains in biodynamic quality. depicts our commitment to sustainable economic activity from the origins of the raw materials to the finished product. is now displayed on our product packaging and many of our communication media, along with the slogan «sustainable from the very beginning».

12 Sustainable from the very beginning Sustainability strategy 2014: Development of a systematic sustainability management: -Defined sustainability goals, measures, and measurement of results Sustainability projects Baby food without carbon footprint: -Carbon-neutral production and «CO2-neutral «certification of all infant formulas, milk cereals, porridges and junior mueslis -CO2 neutral = Offsetting emissions through financial support of composting projects in Egypt and South Africa Supporting various projects for sustainable organic agriculture and poultry farming Fund-raising campaign for children s aid project Njuba in Uganda Sustainability Communication 2014: first sustainability report -Sustainable management, partnerships, employees, product responsibility, agriculture and resources 2016: first sustainability magazine -Holle goals, quality management, new distribution channels, baby food without carbon footprint, product innovations and much more

13 Our products 80 products 29 products

14 Our products: 2 strong brands Best Demeter quality for premium shoppers Comprehensive range: milk formula, baby porridges, mueslis, jars, fruit purées, baby weaning oil, teas and snacks The leading exclusive brand for specialist organic shops Certified and controlled Bioland quality Attractive basic range: milk formula, porridges, jars The attractive sub-brand in Bioland quality for specialist organic shops

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16 Thank you