Cesare Zanasi 1, Cosimo Rota 1, Patrizia Pugliese 2, Annarita Antonelli 2, Salvatore Basile 3 1. University of Bologna; 2 CIHEAM-Bari; 3 AIAB Campania
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1 A Porter Diamond-based approach to assess the role of innovative local food systems in the territorial integrated sustainable development: the case of Cilento Eco-Region Cesare Zanasi 1, Cosimo Rota 1, Patrizia Pugliese 2, Annarita Antonelli 2, Salvatore Basile 3 1 University of Bologna; 2 CIHEAM-Bari; 3 AIAB Campania * Contribution supported by the DIMECOBIO Project, funded by the Italian Ministry of Agriculture.
2 The EU context Over 56 % of the population in the EU live in rural areas Rural areas cover 91 % of the EU territory The strengthening of EU rural development policy is an overall EU priority.
3 The Context Innovation supporting an Integrated Rural Development (IRD) Relevant contribution to reach the EU Rural development objectives
4 The context: Integrated rural development (IRD) IRD is a multidimensional approach Social - Environmental - Economic - Ethical
5 An innovative IRD solution The Eco-Region An area where farmers, citizens, touristic operators, associations and public actors established an alliance for the sustainable management of local resources based on the principles and model of organic farming in order to boost the economic and socio-cultural development of their territory.
6 International Network of Eco-Regions IN.N.E.R - 9 Countries Italy France Austria Portugal Switzerland Slovakia Hungary Albania Canary Islands (Spain)
7 Eco- Regions in Italy 16 Eco-Regions in 10 Regions: Calabria, Grecanico, Baticòs Lazio, Via Amerina e Forre Tuscany,Chianti, San Gimignano, Montalbano Liguria, Val di Vara Piedmont, Valli Valdesi Trentino Alto Adige, Val di Gresta, Valle dei Laghi Marche, Il Piceno Lombardia, Valle Camonica, Bergamo Sicily, Eolie, Simeto Campania, Cilento 3 Eco-Regions are under development in 3 Regions: Basilicata Molise Puglia
8 Eco- Regions in Italy An effective management of the Eco-Regions is needed to support their development
9 Analytical framework for the Eco-Region performances monitoring and development strategies definition General Context Analysis Specific Competitive features Structure and Performance Compliance to the Eco-Regions Principles Eco - Region development stage Eco - Region Market orientation Strategies definition Development strategies suggestions
10 Analytical framework for the Eco-Region competitive performances monitoring Porters approach History/Chan ce Firms strategy & rivarly Social cohesion Competition-cooperation Firm/value chain structure and relations External relation (spatial and sectorial) Factor (inputs) condition Factor (input) quantity and cost - natural resources - human resources - capital resources - physical infrastructure - administrative infrastructure - information infrastructure - scientific and technological infrastructure Factor quality Factor specialization Local context favorable to the Eco- Region integrated development Related and Supporting Industries Presence of capable, locally based suppliers Presence of competitive related industries and services Demand conditions Sophisticated and demanding local customer Customer needs anticipate those elsewhere Unusual local demand in specialized segments, that can be served globally Government
11 An application to a case study The CILENTO ECO-REGION
12 Eco-Regions management tools Performances monitoring: Porter Approach Low (0-14) Low - Av.ge (15-21) High Av.ge (22-28) High (29 35 ) TOT SCORE 22/35
13 Eco-Regions management tools Compliance with the Eco-Regions Principles Low (0-12) Low - Av.ge (13-24) High Av.ge (25-32) High (33 40) TOT SCORE 26/40
14 Eco-Regions management tools Stage of development of the Eco-Region Initial stage (0-18) Take-off (19-24) Maturity (24-30) TOT SCORE 16/30
15 Eco-Regions management tools Market orientation of the Eco-Region
16 RESULTS Cilento Eco-Region is at an initial stage of development, close to take-off stage The Eco-Region performance is reduced by the lack of coherence, coordination and continuity between the different development initiatives Compliance with the Eco-Regions social and environmental values is high the main problem is the still difficult inclusion of small farmers, due to the expensive and complex access to organic certification schemes The Cilento Eco-Region belongs to the market orientation type Present: Local resident population oriented, Potential: non-resident population (tourists)
17 Recommendations Encourage tourists demand as a tool to support investment on local development and food sovereignty development Increase the critical mass of organic farms by advocating for a more accessible certification scheme application (e.g. collective organic certification). Reinforce the role of the Cilento Eco-Region in coordinating and jointly promote its many initiatives
18 THANKS!!
19 If you want to contact me. Cesare Zanasi Bologna University Mail:
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