Sugarcane Polyolefins Adding value through the use of I m greentm polyethylene. Fullplast Julio, 2013
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1 Sugarcane Polyolefins Adding value through the use of I m greentm polyethylene Fullplast Julio, 2013
2 Agenda Braskem & Brazil: Unique framework for green chemicals development Sugarcane based Polyolefins: Innovation based on sustainable pillars Green PE success cases : comunication and value creation of the I m green TM polyethylene
3 Braskem: Largest thermoplastic resins producer in Americas and global leader in biopolymers Production Capacity - 36 industrial units PE 3 MM mt; PP 4 MM mt; PVC 0,7 MM mt Bahia - Brazil 1 cracker 4 PE 1 PP Rio de Janeiro - Brazil 1 cracker 1 PE 1 PP United States 5 PP Neal La Porte Marcus Hook Freeport Seadrift Projects Industrial Presence 1 PVC 1 Chlorine Soda Alagoas - Brazil 2 PVC 1 Chlorine Soda São Paulo - Brazil 2 cracker 2 PE 2 PP Rio Grande do Sul - Brazil 1 cracker 1 Green Ethylene 5 PE 2 PP Germany 2 PP Wesseling Schkopau Mexico Start up cracker (1 Mt/y ethylene) 3 PE (1 Mt/y PE) Source: Braskem
4 Braskem s positioning on Sustainability Public commitment (2002) Eco-efficiency indicators Braskem Brazil Effluent Generation (m³/t) -32% 1, ,32 Resídue Generation (kg/t) -61% 5, , Energy Consumption (GJ/t) -11% 11, , Water Consumption* (m 3 /t) +2% 4, , * Major ongoing projects / goals of reducing the indicator below the index for 2002: use of rainwater in the Northeastern Complex (+ 12% in the rate of water reuse); sewage treatment for use as cooling water equipment in the ABC site Vision 2020 Sustainability pillars Manifesto on climate change (2009) Sustainable operations and resources Sustainable portfolio of products Social responsibility SOURCE: Braskem
5 Brazil: Favorable aspects for the development of Green Economy The largest watershed in the world
6 Agenda Braskem & Brazil: Unique framework for green chemicals development Sugarcane based Polyolefins: Innovation based on sustainable pillars Green PE success cases : comunication and value creation of the I m green TM polyethylene
7 There are different types of biopolymers and Braskem defined its focus Braskem focus on biopolymers Bio-based or fossil Raw material Bio-based New chemical Similarity to existing products Drop-in, no switching cost for clients Non-recyclable Recyclability Fully recyclable Emits CO 2 CO 2 footprint Captures CO 2
8 I m green TM polyethylene : A renewable sourced alternative to traditional polyethylene Renewable Polyethylene Green Polyethyle plant profile Capacity: 200 kty Investiment (Green Ethylene Plant): US$ 290 MM - Between 2009 and 2010 Start-up: september/2010 Location: Triunfo Petrochemical Complex, RS Sinergy with existing assets: The polymerization process is made on plants shared with Petrochemical PE production Portfolio: LLDPE and HDPE; investiments to enable LDPE in 2013 Main Markets: operating in differents segments of markets in Brazil, USA, Europe and Asia
9 I m green TM Polyethylene Cycle from cradle to cradle Sugarcane The sugarcane crop metabolizes the CO 2 to produce sucrose Ethanol CH3-CH2OH At the distillery, the sugar juice is fermented and distillated to produce ethanol Ethylene CH2=CH2 Through the dehydration, the ethanol is transformed in ethylene Very Favorable Ecoprofile* Recycling The I m green TM polyethylene is recyclable in the same chain established for fossil PE (Mechanical / Incineration) Carbon capture The I m green TM polyethylene is transformed in final products by the same processes and machinery that already exists for fossil PE Green PE [CH2=CH2] n The ethylene is polymerized in shared polyethylene production unities
10 I m green TM polyethylene has the chemical and physical properties than petrochemical polyethylene Oil Fully identical technical and recyclable properties Sugarcane Drop-in: does not require investment for plastic transformers Can be recycled in the same stream already established for the petrochemical PE Recycled products can also be incorporated in the converter s production systems Petrochemical Polyethylene I m green TM polyethylene
11 Land use: from sugarcane to I m green TM produces produce produce produce polyethylene 1 Hectare of land ~77 tons of Sugarcane (1) ~6700 liters of Ethanol (1) ~3 tons of Green Ethylene (2) ~3 tons of I m green TM Polyethylene (2) Braskem s capacity of I m green TM polyethylene production: 200 kton/year 460 millions liters of Ethanol = approx. 68 thousand hectares <2,0% of Brazilian ethanol production ~0,02% of Brazilian arable land (1) NIPE/UNICAMP/UNICA (2) Braskem s project data
12 Brazil is the largest producer of sugarcane and there are still land available for the expansion of local agriculture Brazil is already the largest producer of sugarcane with one of the highest yields in the world. Country Brazil 671 India Production Million ton Productivity ton/ha There is still a good availability of land in Brazil, USA and Russia, unlike India and China China 116 Thailand 67 Pakistan 50 Mexico 49 Colombia Australia data SOURCE: FAOSTAT; Crystalsev; Sindpeças; Global Insight; Bear Stearns; McKinsey analysis
13 I m green TM polyethylene : a sustainability journey Phase 0 Eco-efficiency analyses conducted by Fundação Espaço ECO based on secondary data Phase 1 Phase 2 Jul/07 Sep/10 Apr/11 > x% biobased verified by ASTM D6866 > x% biobased certified by Vinçotte Phase 3 1. LCA cradle to gate According to ISO 14040/44 Critical panel review Primary data 2. Water footprint 3. Land-use change assessment LCA In progress Specific LCA LUC WFP
14 Responsible Sourcing - Commitment with sugarcane production chain Braskem s Code of Conduct for Ethanol Suppliers - Good practices governing the relationship between the parties and the production process Land Use Environmental zoning Agro Environment Agro-environmental Protocol Commitment to Brazilian Laws Code of Conduct to Ethanol Suppliers Social
15 Responsible Sourcing: Operation pillars of Braskem s Code of Conduct for Ethanol Suppliers Biodiversity Availability of data for the LCA Code of Conduct Pillars Cane burning Human and Labor Rights Good Environme ntal Practices The Code of Conduct is fully aligned with the Brazilian laws and regulations and with the principles of sustainable development In order to guarantee an international alignment with government and NGOs, Braskem requested a 3rd party validation Ethanol suppliers are also audited by a third party;
16 I m green TM polyethylene presents a favorable Carbon Footprint Carbon Footprint Project data From cradle to Braskem s factory gate (t CO 2 eq. / t polymer) 3,4 PS Gen. Purpose 1 2,1 2,0 Petrochemical PE 1 Petrochemical PP 1 Green PP 2 Green PE 2-2,3-2,5 Δ vs Petro = 4,3 Δ vs Petro = 4,6 200 kty of green PE ~ 920 thousand tons of CO 2 avoided/ year ~ emissions produced by 1 million cars per year 3 1 Plastics Europe 2 Preliminary Ecoeficiency Analysis - Espaço ECO Foundation 3 Based on the CO2 emissions of a car powered by a 1.0-liter gasoline engine that is driven 15 km per day for one year. Source: 2006 IPCC Guidelines for National Greenhouse
17 I m green TM polyethylene current portfolio: HDPE and LLDPE HDPE Blow Molding HDPE Injection HDPE Film HDPE Fiber Extrusion LLDPE Film LLDPE Wire & Cable Co-monomers butene and hexene are still fossil based
18 Wide portfolio of I m green TM polyethylene with the new low density family launch HDPE Slurry Bimodal Gas Phase Monomodal Homo & Copo LLDPE Gas Phase Butene & Hexene LDPE Autoclave Tubular Synergies between families also allow achieving higher renewable content in processed products
19 Agenda Braskem & Brazil: Unique framework for green chemicals development Sugarcane based Polyolefins: Innovation based on sustainable pillars Green PE success cases : comunication and value creation of the I m green TM polyethylene
20 I m green TM brand and seal Value proposition The brand I'm green TM identifies Braskem's portfolio of products made from renewable sources, p. ex., " I'm green TM polyethylene"; The seal can be applied in products that uses the I m green TM polyethylene; To communicate clearly and safely the use of I m green polyethylene TM ; Educate the consumer for conscious consumption by identifiyng the products that use I m green TM polyethylene; To create a synergic platform among the products that use the I m green TM polyethylene
21 Printed Media I m greentm polyethylene positioning
22 Retail Brazil point of sale - I m green TM polyethylene positioning
23 Retail Brazil point of sale - I m green TM polyethylene positioning
24 Retail International point of sale - I m green TM polyethylene positioning
25 Printed Media I m green TM polyethylene positioning
26 Awards won in 2012 for the products that use I m green TM polyethylene Grandes Cases de Embalagem MAJOR CASES OF PACKAGING Awarded to J&J due to the new Sundown packages, that use both I m green TM polyethylene (60%) and PCR PE (40%) Guia Exame de Sustentabilidade EXAME SUSTAINABILITY GUIDE Awarded to K&C due to the new packaging of Neve, that uses 60% of I m green TM polyethylene in its formulation. It also uses more compact rolls, allowing the transport of more products in the same truck Les Oscars de l emballage PACKAGING OSCARS Awarded to L Occitane due to the use of I m green TM polyethylene in its Bonne Mère line bottles. The packaging is also recognized for providing the user more easily trough the use o pump.
27 Other examples of brands and seals used to identify the I m green TM polyethylene in the product EUA EUA BRASIL EUROPA
28 I m green TM polyethylene Europe Ecover LIQUID DETERGENT Amsterdam ArenA STADIUM SEATS L Occitane LIQUID SOAP Plastic Omnium TRASH CAN & BIN BAGS Sphere GARBAGGE BAGS Tetra Pak LIDS FOR CARTONS Papier -Mettler SHOPPING BAGS McCain FROZEN POTATOES
29 I m green TM polyethylene North America Procter & Gamble PANTENE NATURE FUSION Danone STONYFIELD Coca Cola ODWALLA
30 I m green TM polyethylene South America Kimberly Clark NEVE Tigre ECOLOGICAL GRID FOR DRAIN Danone DANONINHO & ACTIVIA MSA V-GARD HELMET Prysmian AFUMEX GREEN Natura CONDITIONERS AND REFILLS Adimax MAGNUS ECO Faber Castell PENCIL CASE
31 I m green TM polyethylene South America Ecomotion ROTOMOLDED KAYAKS BASF AGROCHEMICAL CONTAINERS Adimax MAGNUS ECO J&J SUNDOWN
32 I m green TM polyethylene Asia and Oceania Yuhan Kimberly DIAPERS PACKAGING Ajinomoto LIDS Calpis DRINK PACKAGING Kao STAND-UP POUCH Shiseido COSMETICS Morinaga INTERN STRAW
33 I m green TM polyethylene Asia and Oceania Aeon BASKETS AND BAGS Nepia PACKAGING FOR TISSUES Mitsubishi AUTOMOTIVE CARPETS Nature Organics CLEANING PRODUCTS BubblePack BUBBLE PLASTIC
34 Sugarcane Polyolefins Adding value through the use of I m greentm polyethylene July, 2013 claudia.cappra@braskem.com Phone:
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