Farmers Market in Low-Income Communities: Strategies & Best Practices

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1 FEATURED SPEAKERS Jordan Tucker Project Coordinator The Food Trust Mukethe Kawinzi Project Coordinator The Food Trust Oran Hesterman President & CEO Fair Food Network Jennifer O Brien Executive Director Farmers Market Coalition Farmers Market in Low-Income Communities: Strategies & Best Practices WEBSITE

2 Jordan Tucker Project Coordinator The Food Trust

3 Healthy Food Access Portal

4 PolicyLink is a national research and action institute advancing economic and social equity by Lifting Up What Works. The Reinvestment Fund is a national leader in rebuilding America s distressed towns and cities through the innovative use of capital and information to finance projects related to housing, community facilities, food access, commercial real estate, and energy efficiency in the Mid-Atlantic. The Food Trust is a nonprofit founded in 1992 to make healthy food available to all by working with neighborhoods, schools, grocers, farmers and policymakers to develop a comprehensive approach that combines nutrition education and improving access to affordable, healthy food.

5 The Need: Many state governments are spending billions of dollars to treat obesity-related diseases and studies show that these costs will rise over time. The estimated cost to treat adult obesity ranges from $147 to $210 billion nationally per year. Corner Stores are frequent destinations for children, many of whom stop daily on the way to and from school for snacks. Corner stores are therefore a great place to make healthy food choices available and easy. Better access to healthy food corresponds with healthier eating.

6 Why Farmers Markets in Low-Income Communities: Creates access to Healthy Foods Connects Urban and Rural Food Systems Revitalizes Communities and Creates Social Hubscome social hubs

7 Mukethe A. Kawinzi Project Coordinator The Food Trust

8 The Food Trust Strategies for Operating Farmers Markets in Low-income Communities Mukethe A. Kawinzi, Project Coordinator

9 The Food Trust Our Mission: To ensure that everyone has access to affordable, nutritious food. Goals: 1. Increase healthy & affordable food access 2. Improve health through better nutrition choices 3. Support local farms and sustain the environment

10 Farmers Market Program Currently operate 25 farmers markets in Philadelphia Over 80% in low- or mixed-income neighborhoods Accept SNAP/food stamps, FMNP Over 100 growers and producers, 400,000+ customers

11 The Food Trust Overview of Strategies Site selection Community Partners Food Assistance Programs

12 Farmers Market Locations Community partners Community space Traffic Visibility Aesthetics Parking Shelter Little competition Logistics 1. Site Selection

13 2. Community Partners Partners & Community Outreach Promote markets Provide logistical support Collaborate on programming Distribute Philly Food Bucks Market tours and events

14 Get Healthy Philly Ten new farmers markets in low-income, high-need neighborhoods 2. Community Partners Philly Food Bucks Healthy Corner Stores After-school meals Tobacco Cessation

15 Food Assistance Programs Accepted at Our Markets SNAP 3. Food Assistance Programs Philly Food Bucks Senior and WIC FMNP Vouchers

16 Case Study Hunting Park Farmers Market Previously known as a dangerous park Part of a Healthy Eating, Active Living project Residents brought cards welcoming the farmer on the first day Farmer also values the community

17 Hunting Park Farmers Market The community is more prosperous and family-based because of the market. -Hunting Park Farmers Market Shopper $2,360 in SNAP sales $5,400 in Philly Food Bucks redeemed $4,865 in FMNP vouchers Food assistance programs comprised 45% of farmer s sales

18 At Get Healthy Philly Markets in 2012: Program Impacts 87% of customers felt prices at farmers markets were the same or less expensive than food stores in their neighborhood Half of shoppers reported eating more fruits and vegetables since coming to market. Those who have used Philly Food Bucks at GHP markets were even more likely to report increased produce intake (60%) 45% of customers participated in SNAP, almost tripling the farmers market SNAP customer base from % of market shoppers reported receiving information about healthy eating or nutrition 70% of farmers reported an increase in sales of fruits and vegetables because of the Philly Food Bucks program.

19 The Food Trust Mukethe A. Kawinzi Visit us online: Like us on Facebook: Follow us on

20 Oran Hesterman President & CEO Fair Food Network

21 Double Up Food Bucks Food Trust Webinar Farmers' Markets in Low-Income Communities: Strategies and Best Practices Dr. Oran B. Hesterman, Ph.D. August 29, 2013

22 Detroit Pilot: Fall 2009 Participants Detroit Eastern Market SEED Wayne Wednesday Farmers Market Northwest Detroit Farmers Market East Warren Avenue Farmers Market Peaches & Green Mobile Food Truck Results Total SNAP Sales = $26,000 Total Coupon Redemptions = $10,600

23 Double Up Food Bucks

24 DUFB: How it Works Today INSERT DUFB Video here?

25 DUFB Expansion: 2013 Locations

26 DUFB Evaluation: Michigan Results

27 SNAP Sales at Farmers Markets: 2012

28 DUFB: Communications Logo Token Brochure Direct mail Community & vendor signage Billboards Website Radio Telephone Town Hall

29 DUFB Communications: Direct Mail

30 DUFB Communications: Direct Mail

31 DUFB Communications: Billboards

32 DUFB: Evaluation

33 DUFB Evaluation: Responses from Customers

34 DUFB Evaluation: Responses from Farmers

35 Healthy Foods Cluster Evaluation

36 DUFB Opportunities for the Future SNAP use in farmers markets as % of total SNAP food purchases by state

37 Public Policy Impact: Farm Bill

38 Fair Food Network For more information and updates: Join our newsletter: Phone: (734) YouTube: View FFN educational and promotional videos at Facebook:

39 Jennifer O Brien Executive Director Farmers Market Coalition

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42 In 2012, $74 Billion SNAP benefits were redeemed. $16.6 Million of those benefits were redeemed at farmers markets..02%

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45 Education Outreach Incentives Evaluation

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47 Authorization Equipment Scrip / Tokens Bookkeeping Education Outreach Incentives Evaluation

48 * * A successful SNAP program is based on a market s unique characteristics. Indicators of success also include an increase in: Acreage of diversified crops, Cooking workshops attended, Small businesses started or sustained.

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53 FMPP Funded Strategies for Increasing Access

54 FMPP: Farmers Market.Co

55 Four markets have seen more than 60% growth in redeemed SNAP benefits between 2011 and $20,542 in SNAP benefits was matched by $13,782 in nutrition incentives, attracting 411 new SNAP shoppers. FMPP: Farmers Market.Co Combined with more than $96,000 in credit card sales, the token program increased revenues for the more than 65 local producers participating at the markets.

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57 Questions & Answers 57

58 Thank You! 58