P H I LAD E L p h Ia JOIN US! Celebrating 25 years of The Food Trust!

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1 P H I LAD E L p h Ia JOIN US!

2 Join us for the 7th season of Night Market Philadelphia, the roving street food festival that was named Best City Event of 2014 by Philadelphia Magazine. Inspired by Asia s lively outdoor markets, Night Market spotlights Philly s best restaurants and food trucks. The events celebrate up-and-coming neighborhoods and their vibrant food and art scenes, bringing together community members and visitors who share a common appreciation of food and localism. Since 2010, The Food Trust has hosted 24 Night Market events in 17 diverse neighborhoods, attracting over 450,000 attendees, 325 food vendors and 100 local artists. Held four times a year, Night Market travels to neighborhoods across Philadelphia from South Street to Fishtown, and Roxborough to Callowhill showcasing their unique flavor. The events also play an important role in supporting local entrepreneurs and economic development: In its first five years, Night Market produced an estimated $15.3 million in economic impact and supported the creation of 170 jobs each year.* marks the 25th anniversary of The Food Trust s work and we re bringing the celebration to Night Market! This year, we re excited to incorporate our anniversary into Night Market programming by highlighting our different initiatives and celebrating our supporters and friends. We welcome you to help us commemorate this important milestone. Join us! The best way to experience Philadelphia s still surging street food scene THE NEW YORK TIMES Best Festival or Gathering PHILEBRITY AWARD Top 5 Nighttime Markets in the Nation DETAILS MAGAZINE There s no denying it Night Markets rule UWISHUNU Best Movable Feast METRO PHILADELPHIA In, The Food Trust received a Leadership and Advocacy Award from the Philadelphia Mobile Food Association for its work with Night Market and Philadelphia s food truck community! Here s how it works: Take a commercial corridor, line it with food trucks, cut off through traffic, and wait for the masses to arrive. JAKE BLUMGART, THE PHILADELPHIA INQUIRER *Source: Estimated Reach and Economic Impact of The Food Trust s Night Market Philadelphia, prepared by Econsult Solutions

3 Why align your brand with Night Market Philadelphia? Cool factor: Be a key partner in Philly s hippest food and culture event. Innovation and growth opportunities: Connect with new consumer and business markets including millennials, families, local shoppers, food lovers, green consumers, restaurateurs and small business owners. Build customer loyalty and trust: Sponsoring Night Market demonstrates your company s commitment to localism, sustainability, diversity, economic development, entrepreneurship and community health. Communicate key messages and position new products: Our skilled communications team will help you tell your company s story to The Food Trust s large and loyal following. Demographic Profile * SEASON ATTENDEES 100,000+ over four events 94% say they hope to attend another Night Market AGE More than 50% are under 35 AFFLUENCE 19% earn $25,000 $50,000 29% earn $50,000 $75,000 36% earn more than $75,000 The majority (65%) earn over $50, % AGE S OF AT TENDEES % 51% 2.5% UNDER 20.5% Since 2010, more than 60 companies have sponsored Night Market Philadelphia. Thanks to our key corporate partners: GREEN MOUNTAIN ENERGY LANKENAU MEDICAL CENTER WHOLE FOODS MARKET CHIPOTLE GOOGLE+ AND ZAGAT VISIT PHILLY TD BANK DIBRUNO BROS CHEVY CITIZENS BANK HEALTH PARTNERS ELFANT WISSAHICKON YARDS BREWING COMPANY PENN BEER DISTRIBUTORS PHILADELPHIA DISTILLING PENNS WOODS WINERY BANK OF AMERICA STATE FARM INSURANCE METROPCS ZIPCAR PHILADELPHIA FLYERS *Sources: Demographic analysis of Night Market list conducted by Target Smart Communications; Night Market customer surveys conducted by The Food Trust s Research and Evaluation team; Estimated Reach and Economic Impact of The Food Trust s Night Market Philadelphia report prepared by Econsult Solutions.

4 Stay tuned for our official announcement of this season s Night Market dates and locations! Visit nightmarketphilly.org for updates, or contact us for more details. Social Media Reach It allows people to fully experience a less well-known neighborhood of Philadelphia in a safe way so they can really appreciate everything good about it. It definitely encourages people to realize that these neighborhoods are important parts of the city, as well. NIGHT MARKET ATTENDEE The exposure of Night Market you can t beat it. You would never have that number of people on the streets on a Thursday night. ELIOT COVEN, OWNER, FARM TRUCK m Food Trust subscribers ,000+ t Food Trust Twitter followers ,000+ Food Trust Instagram followers ,000+ l Food Trust Facebook likes ,000+ E Monthly page views at thefoodtrust.org ,000+ We re also on YouTube and Snapchat! Night Market Philadelphia is making a splash! We ve been featured in more than 100 major media outlets, including: THE NEW YORK TIMES DETAILS MAGAZINE BUDGET TRAVEL MAGAZINE THE FOOD NETWORK TRAVEL AND ESCAPE 6ABC CBS PHILLY/KYW PHILADELPHIA DAILY NEWS THE PHILADELPHIA INQUIRER PHILADELPHIA MAGAZINE PHILADELPHIA BUSINESS JOURNAL MAIN LINE TODAY METRO PHILADELPHIA WHYY FOOBOOZ MEAL TICKET UWISHUNU GRUB STREET PHILEBRITY.COM PHILLY EATER VISIT PHILLY.COM SERIOUS EATS DAILY CANDY CITY PAPER Z AGAT.COM NPR Locations are determined upon approval from the city of Philadelphia and are subject to change.

5 Join us! Night Market Sponsorship Opportunities & Benefits prices are per event Presenting: $20,000 Feast: $10,000 Meal: $5,000 Taste: $1,000 BRAND VISIBILITY Industry exclusivity Logo on main event banner and Opportunity to hang two Opportunity to hang one opportunity to hang three promotional promotional banners along the promotional banner along the banners along the perimeter of the event perimeter of the event perimeter of the event (provided by sponsor) (provided by sponsor) (provided by sponsor) Two tents and tables at Night Market Tent and table at Night Market Tent and table at Night Market Table at Night Market Spotlight in event programs and premier Prominent logo placement on Logo placement on event Name in event logo placement on all promotional materials all promotional materials (posters, programs* programs* (posters, postcards, event programs)* postcards, event programs)* Premier logo placement and link on Prominent logo placement and Recognition on Recognition on nightmarketphilly.org and recognition on link on nightmarketphilly.org and nightmarketphilly.org and nightmarketphilly.org the corporate giving page of The Food recognition on the corporate giving the corporate giving page of Trust s website page of The Food Trust s website The Food Trust s website Opportunity to provide co-branded Opportunity to provide branded Opportunity to provide branded giveaway item for the event giveaway item for the event giveaway item for the event SOCIAL AND WEB MARKETING Premier logo placement in marketing Prominent logo placement in to the Night Market list marketing to the Night Market (18,000+ subscribers) list (18,000+ subscribers) Social media marketing via The Food Social media marketing via Trust s Twitter, Facebook and Instagram The Food Trust s Twitter, Facebook (67,000+ followers total)** and Instagram (67,000+ followers total)** EMPLOYEE ENGAGEMENT Customized employee volunteer Customized employee volunteer Customized employee volunteer opportunities at the event opportunities at the event opportunities at the event Creative Sponsorships: Special sponsorship opportunities available at different price points possibilities include branded seating, stage sponsorship and more! Work with us to make your business stand out in a creative way. Series & Multi-Event Sponsorships: Interested in sponsoring multiple Night Market events or other Food Trust events, like farmers markets? Discounts available for series and multi-event sponsorships! Customized Opportunities: Are you looking for a sponsorship that doesn t fall neatly into one of these categories? Please contact us to build a unique package that aligns with your needs. Contact Us: Elizabeth Weihmann, Development Coordinator The Food Trust , ext eweihmann@thefoodtrust.org *For inclusion in print materials, sponsorship must be secured in advance of print deadline. **The Food Trust will work with you to determine the best social media platforms and messaging for your marketing needs.

6 Sponsorship Commitment Form YES, COUNT US IN AS A NIGHT MARKET PHILADELPHIA SPONSOR! Select your sponsorship level: Presenting Sponsor: $20,000 Feast Sponsor: $10,000 Meal Sponsor: $5,000 Taste Sponsor: $1,000 Customized Partnership Please return this form to: Elizabeth Weihmann The Food Trust 1617 JFK Blvd., Suite 900 Philadelphia, PA eweihmann@thefoodtrust.org Select your location(s): (Field may be left blank if locations are not yet finalized.) Company name: Contact: Title: Phone: Website: Facebook page: Twitter handle: Instagram handle: An invoice from The Food Trust will follow. Checks payable to The Food Trust upon receipt. Authorized Representative (print name): authorized signature of sponsor date About The Food Trust The Food Trust, a nonprofit founded in 1992, works to ensure that everyone has access to affordable, nutritious food and information to make healthy decisions. Working with neighborhoods, schools, grocers, farmers and policymakers, we ve developed a comprehensive approach that combines nutrition education and greater availability of affordable, healthy food. Today, The Food Trust manages 22 Philadelphia farmers markets and provides nutrition education to more than 70,000 children and adults in school and community centers. We ve also developed the nation s largest network of healthy corner stores, including more than 350 stores providing nutritious options in Philadelphia s underserved neighborhoods. A number of The Food Trust s programs have become national models that are expanding to serve other regions in need of healthy food access and nutrition education. To learn more about The Food Trust, visit thefoodtrust.org. Photos by Dave Tavani, Tug Haines and The Food Trust s staff.