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1 from ME business into WE business weconomy.fi Juha-Erkki Mäntyniemi COO & Innovation Director Maija Seppälä Project Manager, Weconomy Start
2 SCALE UP GLOBALLY: WORLD VISION PARTNERSHIP 98 countries Founded in 1950 Revenue 2,8 billion USD staff Christian humanitarian development organization World s biggest child sponsorship organization World s biggest organization bringing food assistance 100 million beneficiaries 3,6 million sponsored children Suomen World Vision
3 Weconomy Start is a global innovation programme for companies and low-income communities. It aims to facilitate interaction and co-creation, which results in new business models, products and services that create value for lowincome communities as well as Finnish companies It is an NGO led initiative: designed by World Vision Finland, in collaboration with Aalto University, Finpro, World Vision India and World Vision Sri Lanka. In 2015 Weconomy Start operates in Lanka, India and will expand to Africa, Kenya as a new destination
4 30/04/2015 Finpro 4
5 WECONOMY PROCESS: FRONT STAGE 1. Setting the scene 2. Orientation 3.Observation field trip 4.New business development 5.Cocreation field trip 6. Refining business concepts 7.Promotion seminar Introduction and meeting participants and project team Mind-set & mutual understanding Introduction of the process, BoP business and methods Principles of BOP business and toolkit for the first field trip Meetings, observation, cocreation in target location Basis for new business ideas: Understanding where new opportunities could arise Learning from success cases, feedback to business ideas and refining them Readyness to co-create business models at the BOP; company spesific toolkit for the second field trip. Co-creation with the local ecosystem Co-created business model Sharing new business models Feedback & ideas to company specific implementation plan Sharing ideas, promoting new businesses and learning from BOP business Media publicity Understanding the starting point Finding new opportunities Concepting the chosen opportunities Building a solutions roadmap
6 VALUE ADD FOR COMPANIES Practical knowledge of local needs, challenges and opportunities Understanding the purpose and benefits of co-creation / coinnovation with communities and NGO s Identifying viable business concepts and selecting the most promising ones Refining the selected business concepts to implementation plans locally and for scaling up Save money and manage risks
7 VALUE ADD FOR COMMUNITIES Capacity building, empowerment Direct and indirect development impacts; employment opportunities, skill development, improved living conditions,.. Developing rights-based, ethical, ecological and socially sustainable collaboration with companies
8 Local networks - Easy Start Co-creation - Fast prototyping WV Global Reach - Scaling up for Growth
9 IN PARTNERSHIP AND CO-CREATION WITH WORLD VISION INDIA, SRI LANKA AND KENYA Grass-root knowledge of the BOP markets Innovative ways of delivering the services to under-served segments Hands-on inclusive co-creation with the local communities Ethical, sustainable and scalable development
10 AREAS FOR CO-OPERATION WITH PRIVATE SECTOR, EXAMPLES Renewable energy Climate change Diagnostics Mobile solutions Learning solutions Healthcare Irrigation Clean water Waste management Sanitation 30/04/2015 Finpro 12
11 Eco-system phases and time frames
12 Eco-system the model Child-focused Children are included as agents of change in the communities Multi-sector Interventions address the multiple causes of poverty and injustice Sustainable Empowered communities are able to sustain their own development Multiple funding sources Funding comes from a combination of public and private funds as appropriate Community-based ADP design and implementation is based on community needs and priorities Long-term Commitment to long-term funding and involvement with communities upto 15 years Empowering Building the capacity of communities, and empowering them to carry out their community development processes.
13 Kenya: Country Overview 42 Population 43 million 3.4% Av. Growth rate Tribes 47 Counties in Kenya 45.2% People living below poverty 4.4% Urban growth rate 26 % of population living in urban 22.4m Children age (0 18) years 2.9 m Unemployed Youth 4.7% Annual GDP growth
14 Emerging Issues in Kenya Increasing vulnerability Insecurity, conflict & Violence Youth unemployment Effects of climate change Urbanization Shrinking humanitarian space in a changing donor landscape Increasingly digital country provides opportunities 19
15 Urbanization Estimated at 26% total (15 M) population in 2014, 33% in 2030 and 44% in 2050 Over 60% of Urbanites reside in Slums shown below In Kenya, the rates of urbanization exceed the capacity of national and County governments to plan and provide basic services 20
16 Adverse Effects of Climate Change Variations in weather patterns (reduced rainfall and failed seasons) Frequent and prolonged droughts and diminishing water resources Floods/flash floods, landslides and rising of Rift Valley Lakes Environmental degradation and habitat destruction Resurgence of pests and diseases Severe famine and hunger Resource use competition and conflicts 21
17 WV Kenya Performance Overview 55 ADPs 1,720,090 No. of children reached by WV work in FY14 37 Counties where WVK works 150,252 Number of Staff 1053 Green Acceptable GC Audit Rating in FY14 PCPR - Maturing Registered Children For sponsorship $88,834,859 MILLION Income in US DOLLARS in FY14
18 Examples of Business Investment Opportunities in Kenya Water and Sanitation Solar powered boreholes; Fast moving parts; Water piping and storage; Provision of accessible latrines to schools, and health clinics Energy Energy efficient cook stoves; Lanterns and lighting; Solar powered batteries Humanitarian and Emergency Settings Provision of food and non food items to families/schools/health clinics; WASH Reponses; Pharmaceuticals and health related products; 23
19 Examples of Business Investment Opportunities in Kenya Agriculture; Export of agricultural products (fruit, vegetables, coffee/tea, grains, flowers, livestock, etc); Provision of seeds and other agriculture inputs; Value addition for processing agricultural products; Livestock/ fish farming; Feed and fodder; Veterinary health products and services; Baked and processed goods; Eco-Tourism and Cultural Products Sustainable tourism/ Conservatories; Real estate development; Cultural festivals and celebrations; Textiles; Jewelry; Baskets; clothing; literature; music; etc 24
20 SPOTLIGHT ON WATER
21 CHILDREN OF KIKULI PRIMARY SCHOOL ENJOYING WATER DURING SOLAR INSTALLATION TESTING AT KIKULI BH 4/30/
22 Thank You!
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