Hoefer SUBHT High Throughput Submarine Gel Electrophoresis Unit. Training Presentation

Transcription

1 Hoefer SUBHT High Throughput Submarine Gel Electrophoresis Unit Training Presentation

2 Agenda Product Description Customer Pain SUBHT Solution Customers Who How -? s and sample script Beating the Competition Sales Resources Ordering Info Complementary Products (expanding the offering) Wrap Up 2 Business Confidential

3 SUBHT: What is it? Application Specific Submarine Gel Gel Electrophoresis Unit Unit Special multichannel pipette compatible combs (30- well) Fluorescently labeled UV transparent gel running tray corresponds to each well on a 96-well microplate. Ideal for High Throughput Screening Applications APPLICATIONS: Nucleic Acid Analysis (DNA & RNA) Singe Strand Polymorphism Analysis (SSP) DNA Restriction Enzyme Analysis (RFLP) DNA Fingerprinting Microsatellite Analysis Any other assay where samples are in a 96-well plate 3 Business Confidential

4 SUBHT: What is it? UV Transparent Gel Running Tray with Fluorescent Sample Well Labels As Easy as 1, 2, 3 Load Load 12-channel 12-channel multi-pipette multi-pipette 8 8 steps steps 8-channel 8-channel multi-pipette multi-pipette steps steps Run Run ~30 ~30 minutes minutes Analyze Analyze Put Put on on UV UV transilluminator transilluminator & capture capture 4 Business Confidential

5 What pain does it solve? High Throughput productivity gains, like 96-well plate based PCR, are lost when standard gels are used. Key customer pain: Gel analysis bottle-neck with standard systems Error-Prone gel gel loading & analysis 5 Business Confidential

6 How does SUBHT Solve Customer Pain? FAST Run an entire 96-well plate of samples (plus up to 24 control or marker lanes) in 30 minutes ERROR-FREE Multi-channel pipette compatible well spacing and labeled gel running tray insure positive ID of loaded samples CUSTOMIZABLE Large selection of different combs and accessories allows optimization of unit for every customer s application VALUE Lowest cost HTP unit on the market Use for HTP or Standard electrophoresis 6 Business Confidential

7 Finding your customer Who is your customer? Anyone who has nucleic acid samples in a 96-well plate that will be analyzed by electrophoresis Universities individual labs and core labs Bio-Pharma R&D and Operations (QA/QC) Clinical Diagnostics Forensics Food Safety Life Sciences Government Military, NIH, DOD, DOE 7 Business Confidential

8 Questions to ask? Are Are you you doing PCR? Are Are you you doing any any nucleic acid acid work? Do Do you you perform assays requiring rapid screening? Are Are you you doing DNA restriction enzyme assays? Are Are you you doing any any blotting (Northern (RNA) or or Southern (DNA))? 8 Business Confidential

9 How to best present SUBHT Conversation with customer: Ask them if they are doing any 96-well based assays for nucleic acids where gel analysis is needed. Ask what the impact is on their work if samples get mixed up, either doing gel loading or analysis. (enhancing the pain) Share gel loading diagram and point out that labels will fluoresce under UV light. (Solution to the pain) Mention that you can load an entire 96-well plate in 8 steps (Speed and Ease of Use) Remember to mention ability to customize this unit with alternate combs to their application. (most cost effective solution on the market) Always follow-up with complementary products 9 Business Confidential

10 Beating the Competition Bio-Rad Sub-Cell Model Model OWL OWL A6 A6 Horizontal Electrophoresis System LEAST EXPENSIVE Hoefer - $600 Bio-Rad-$638 OWL - $790 GREATEST FLEXIBILITY 2.5x (15 VS 6) as many combs as Bio-Rad OWL has no comb options LOWEST BUFFER & AGAROSE NEEDS Agarose Needs Buffer Needs # Samples per Gel Hoefer 225 cm2 1.2 L 120 Bio-Rad 250 cm2 - >10% more agarose 2.0 L cm2 - >150% more OWL 3.0 L 150* agarose * OWL claims up to 500 samples, requires additional comb purchase of $250 FOOLPROOF Hoefer loading & analysis well labeling Bio-Rad None OWL -None 10 Business Confidential

11 Sales Resources Sell Sheet Technical specs Features & Benefits Ordering Details SUBHT Sales Tool At-A-Glance 1 page product summary (like the SE260) tool) Competitive tactics Key info for finding and winning sales New Hoefer Catalog Available in October 2011 Website Product Listing and details on Hoefer website 11 Business Confidential

12 12 Business Confidential Ordering Information

13 Complementary products Fisher NA Cat # Hoefer Cat# Description UVC V Mini-UV Crosslinker 115V NC HB V Hybridization Oven TE42 TE62 Standard Transfer Tank Standard Transfer Tank High Capacity PR PS300B UV25-115V Power Supply UV Transilluminator (Promotional Pricing till end of year) $500 OFF SP-2001 Spectrophotometer PCR V PCR Work Station DQ300 Fluorometer GM-NY45 GM-NY Nylon Membrane, 45 um, 30 cm X 3 m roll Nylon Membrane, 45 um, 15 cm X 20 cm, 10/package 13 Business Confidential

14 14 Business Confidential Questions?