The Print to Multi-Channel Publishing Evolution. Stacie Franklin Lead Project Manager

Transcription

1 The Print to Multi-Channel Publishing Evolution Stacie Franklin Lead Project Manager

2 ? 2

3 + national media brands + local media brands + marketing solutions

4 Agenda Meredith Overview Print to Multi-Channel Distribution Digital Edition Challenges and Opportunities Summary 3

5 Meredith Agenda at a Glance Local Media $375 Million National Media $1.1 Billion WORKING WSM V -TV WSM V-DT NASHVIL L E YOU 12 TV stations reaching 10% of U.S. households 60 million page views Daily nationally syndicated show 100 million audience 45 million web visitors Growing licensing business Leading full-service global digital marketer 4

6 We Reach 100 Million American Women Focused on their families, their homes, and their self-development YOUNG ADULTS YOUNG FAMILIES FAMILIES WOMEN OF WORTH 5

7 Agenda Meredith Overview Print to Multi-Channel Distribution Digital Edition Challenges and Opportunities Summary 6

8 Powerful Agenda Brand Portfolio 70% Growth Adult Readership in Millions 7

9 Launching Allrecipes Magazine Agenda Guaranteed 500,000 ratebase Six-time annual frequency Issue Theme: Eat, Drink and Be Merry Cookies, make-ahead breakfasts for Christmas morning, a holiday open house and more Tips and advice that allow readers to have a blow-out holiday without breaking the bank 8

10 Executing Circulation Enhancement Strategies Agenda Move consumers to credit card auto renewal Increase price points for subscriptions Encourage tablet adoption Increase online subscription acquisition and renewal 9

11 Successfully Migrating Consumers Online Agenda Online Subscriptions Goal #s in millions 10

12 Meredith s Agenda Digital Evolution

13 Significantly Growing Web Site Traffic Agenda Monthly Unique Visitors 27 Million 8.5 Million 6 Million 4.5 Million TOTAL: 46 Million 12

14 Expanding Tablet & Mobile Presence Agenda 22 million monthly UVs Across 10 sites 27 million downloads Across 23 apps 20 digital editions Across six newsstands 13

15 Ramping Up Agenda Video Creation Empowering Her through Sight, Sound and Motion Library of 12,000+ Original Videos 14

16 Leveraging Social Agenda Media Platforms 5 million fans 2 million followers 1 million followers 15

17 Agenda Meredith Overview Print to Multi-Channel Distribution Digital Edition Challenges and Opportunities Summary 16

18 Editorial Workflow Management Adobe InDesign (InCopy) Videos Photos Text Interactivity Content Creation Workflow Management WoodWing (SmartConnection, Content Station) Print Digital Editions - Apple, Amazon, B&N, NIM + future digital channels (Adobe DPS) Web Others? Distribution Channels 17

19 Managed Editorial Workflows Positions brands for scalability while minimizing costs Facilitates multi-channel and multi-device publishing Transitions from manual workflows to easilyaccessed workflows 24x7 by entire team Efficiency gains 18

20 Digital Edition Progress Separate repositories for images optimized for digital editions and localized data stores to each remote site Combine structured, templated content with Scriba automation to improve efficiencies of moving content Changing the culture to think about multi-channel publishing throughout all steps of the process Careful business prioritization of rolling out functionality that matters most to our customers 19

21 Single Design 20

22 Interactivity and Animation Tools WoodWing Interactivity Tools Hot spots Scrollable areas Dossier links Web links WoodWing Animation Tools Audio Video Widgets Adobe DPS Interactivity & Animation Tools Multi State Objects (MSO) Buttons Slideshows Nav-to hyperlink Image sequence Web content overlay Adobe Edge Animate (currently testing) 21

23 Agenda Meredith Overview Print to Multi-Channel Distribution Digital Edition Challenges and Opportunities Summary 22

24 Monetizing Audience Scale Across Platforms 23

25 Capitalizing on Key Consumer Trends Agenda Key market trends Meredith response Young adults and upscale Baby Boomers are fastest-growing demographics Younger audiences consume media on the move and more visually Investing in these growing audiences across platforms Aggressively expanding digital, video, tablet and mobile 24

26 The Print to Multi-Channel Publishing Evolution Stacie Franklin Lead Project Manager