Digital Media Information

Transcription

1 2016 Online Opportunities» Digital Media Information HOME PAGE WRAP/ROADBLOCK Home Page Wraps are created with three files. See specifications below: Top Portion 2540x90 (width x height) Left and Right Portion 700x1200 (width x height) Actual display of creative will vary based on screen size We recommend that all key branding, messaging, logos, and CTAs are placed into the optimal viewing area noted below for maximum exposure Mobile devices may only display top banner of ad unit Rates vary based on site traffic; please inquire for pricing. 1 2 Optimal viewable area center Top 1140x90 (width x height) Optimal viewable area Sides 90x800 (width x height) BANNER ADS Targeted ads on our well-respected websites deliver messages to your specific audiences. Your network run-of site (ROS) ad gets the attention of all professional healthcare site visitors most relevant to your advertising needs. Ad Type Dimensions Pricing 728x90 300x250 $125/CPM (net) Big Box 1 Top portion Left portion 2 2 Right portion WELCOME ADS Grab the attention of visitors at the first moment they access their content. Served once per day to each unique visitor, this banner allows your message to stand out from competing ads on the site. Pricing $375/CPM (net)

2 Online Opportunities» - Additional Specifications FLASH AD SPECIFICATIONS Ad Type Ad Type General Dimensions RICH MEDIA AD SPECIFICATIONS* General Dimensions Max Panel Version(s) Version(s) Rate Max # of Panels Max File Rate Max Looping/ Animation Max File Max File Max Looping/ Animation Max GIF File Max File per Panel on (release) 728 x fps 140K 3 Loops/15 sec 140K 140K Standard GIF Required 300 x fps 140K 3 Loops/15 sec 140K 140K Standard GIF Required Home Page Wrap See Previous Page fps 140K 3 Loops/15 sec 140K 140K Standard GIF Required Expansion requirements: s expand to 728 x 270. Upper leaderboards expand down. Lower leaderboards expand up. ads expand to 300 x 500 and expand either left or down respectively. Max File Total (Initial Load) Max File Total (Polite Load) Panel Expansion Direction 728 x x fps 140K 3 Loops/15 sec 140K 140K 80K Left GIF Required 300 x x fps 140K 3 Loops/15 sec 140K 140K 80K Down GIF Required Home Page Wrap See Previous Page fps 140K 3 Loops/15 sec 140K 140K 80K Down GIF Required Backup Backup *Additional information for ALL Rich Media Ads Panel opening/closing must be initiated with a mouse over/off or user click. A close or skip button is REQUIRED for interstitial ads only. All data collection forms require clear opt-in language to indicate to whom the user is submitting information. Hot spot requirements designate that the total maximum area of the banner attributed to mouse over tabs cannot exceed one third (33%) of the total pixels. All linking URLs must be included with the creative. VIDEO AD SPECIFICATIONS** Ad Type Audio/Video Acceptance Max Video File Max Play Time (user initiated) Max Play Time (non-user initiated) **User Initiated Requirements for video ads: Audio must be user initiated. Video can be host or user initiated. Both audio and video options must have a start feature. Required Controls Backup All Ad Types.wmv or.swf/java Format 1.2 MB 30 sec (no audio) 30 sec (no audio) audio, stop GIF Required

3 Online Opportunities TOPIC RESOURCE CENTER Exclusive opportunity for dedicated, comprehensive TRC or quiz on the topic of your choice. Includes traffic driving elements. $7,500/month (net), 3-month minimum buy CONFERENCE COVERAGE UBM Medica editors and writers cover important events, reporting to our audience in real time from the shows online and via e-newsletter briefs daily during the show days: Daily articles on breaking conference news KOL interviews and/or roundtables Podcasts, photos, and/or video from the live event Contact your account representative for more details and program pricing.

4 Online Opportunities UBM Medica s content syndication opportunities offer unparalleled access to your target audience coupled with the credibility of our sites. IN-SITES A turn-key, beyond-the-banner approach to driving qualified HCP audiences from UBM Medica sites straight to brand site destinations for asset engagement. INFOCENTERS Leverage your pre-existing materials such as presentation decks, edetails, case studies, video programming and podcasts with a dedicated landing page on ConsultantLive.com. Traffic drivers will appear on site and, where appropriate, on relevant sites across the UBM Medica Partner Alliance. Dedicated s will drive additional traffic to the landing page. No-risk programs are performancepriced based on visits or engagement (CPV or CPE models). Contact your account representative for more details and program pricing. CONTACT YOUR ACCOUNT REPRESENTATIVE FOR MORE DETAILS AND PROGRAM PRICING.

5 2016 Digital Media Information e-news Options e-newsletters Special Delivery e-newsletters provide additional opportunities to reach opt-in and engaged physicians through a trusted source. These timely resources delivered to healthcare professionals in-boxes can contain breaking industry news, regulatory updates, and practice management tips. Frequency Average Distribution** /Rec 300 x 250 (Net) In-Column Text* (Net) 3x/week 12,500+ The most cost-efficient way to push e-messages. Leaderbo ard * In-Column Text ads have the following maximum character allowances including spaces: header = 60 characters, body text = 210 characters. ** Publisher s own data. e-issue ALERTS e-issue Alert showcases editorial highlights in the journal as well as notification when the digital edition is ready for download. The mailing is designed to alert readers to specific articles in the current issue, as well as web-only features. Frequency Average Distribution** /Rec 300 x 250 (Net) In-Column Text* (Net) 2x/month 16,000+ * In-Column Text ads have the following maximum character allowances including spaces: header = 60 characters, body text = 210 characters. ** Publisher s own data. STATIC AD Max File : 40K Formats Accepted: GIF or JPG plus 1 Live Click URL provided by client No /Rich Media accepted for e-news ADVERTORIAL e-blasts Send your custom message directly to the in-boxes of our highly engaged audience. e-blasts are a way to send your targeted message efficiently and effectively to a large opt-in user base. Contact your account representative for pricing information.

6 2016 Digital Media Information App Advertising The Contemporary OB/GYN app is a rich engagement opportunity that can take your online and mobile promotional messages directly to your targeted audience. Banner Ad Above Editorial Pages APP SPONSORSHIP One App Sponsorship opportunity available per issue Includes:» Cover 2 ad (free Interactive Ad upgrade)» Banner ad on every editorial page» Sponsorship of promotional materials ( , social media and push notifications) Additional Information: The Cover 2 position and all banner ads are reserved for this package Cost: $6,500/issue Cover Tip add-on: $2,000/issue App Sponsorship Includes Cover 2 Ad Position! Ad Type App Only Multi-Channel Cover Tips $4,800/insertion $3,600/insertion Interactive Ad (fully immersive) Standard Ad (with hyperlink) $4,320/insertion N/A $3,300/insertion $1,200/insertion