2014 MEDIA KIT. 212 West Columbia Farmington, MO p

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1 2014 MEDIA KIT

2 THE 573 ADVANTAGE An Award-winning platform A valuable online resource Original stories & photography not found anywhere else 100% local interest Positive and hopeful content Creative ads with stopping power Strong social media -Facebook/Twitter Digital edition for computers, tablets and phones The Weekend Update Leaders in our field and community A total Marketing Solution Archived placement in digital & print

3 All ads from the print edition run in the digital edition free of charge. We're taking you to places you haven't been before. The true value of any magazine to the advertiser is determined by how committed the reader is to receiving it and how engaged that reader is with the editorial content. Our audience remains loyal to the magazine, and 573 Magazine's circulation offers advertisers the best possible mix-a loyal subscriber base and the ability to reach new readers(potential customers) by our presence on the newsstand and our proprietary controlled distribution. 50% HOME DELIVERY 46% CONTROLLED Tourist & Waiting Areas Hospitals/Offices FREE at our Advertisers 4% RETAIL Wal-Mart, Schnucks, Country Mart, Alco and many more... Circulates copies of the magazine at special events. Is sold via more newsstand locations than any other local publication. Is the exclusive regional title sold at all Walmart checkout aisles.

4 All ads from the print edition run in the digital edition free of charge. Hard Copy Coverage Zones Our proprietary ZONE SYSTEM ensures you only pay for the circulation you need.

5 ince 2007, 573 Magazine has served as the authority on Southeast Missouri. Month after month, we present impeccable writing backed by beautiful photography. In the past few years alone, 573 Magazine has won several awards from the Missouri Association of Publishers and the Governors Award for Tourism. Advertisers can trust that their messages are surrounded by compelling content and reaching an affluent, well-educated readership. And for those looking for customized marketing opportunities, 573 Magazine has an impressive track record of creating special programs, and custom publications, as well as the regions most talked-about events. S Sources: Circulation Verification Council 2011, USPS DDM demographics 2013, Brainy Zip 2012, US Census Bureau 2012.*Cume readership refers to unique total audience over the span of four issues. Ask your account executive for a detailed circulation and/or demographic breakdown. Single issue readership 64,078 Total Cume readership 320,406 Unique users, 573 Digital 26,410 Our Readers are engaged... They like: outdoors, cooking, travel, fitness, gardening, decorating, entertainment, art, community events... 61% Female 39% Male 55% HHI over $55,000 36% age % age Median Age: 46 55% Some college or more 86% Homeowners

6 [ ] Digital Media Kit 573 Magazine Digital extends the trusted brand of 573 Magazine across multiple platforms including web, , social media, tablet, and smartphone. In every format, our goal is the same: to deliver quality editorial content to our audience.

7 [ Digital Edition ] All ads from the print edition run in the digital edition free of charge. This interactive edition can include video, slideshows, additional pages... Contact your account executive for a custom proposal. Did you know? 73% of surveyed tablet owners said they read/tap on ads appearing in digital magazines. Source: Association of Magazine Media 2012/2013 Magazine Media Factbook. 573 Digital edition is available through all our social media sites, 573mag.com and through our apps on itunes, Amazon, Joomag, Issuu and Magzter. You can read it on your desktop, iphone, ipad, Andriod, and Kindle.

8 [ Ad Bundles ] Ad bundles are a cost-effective way to combine display advertising, marketing, social media, and more. Talk to your account executive about ad bundles themed around a specific content area, or let us design a customized bundle for you. 573mag.com Weekend update Display ads Leader board ad -90x800 Rotating block ad -300x300

9 AD SIZES

10 AD RATES

11 DIGITAL RATES DIGITAL VERSION 573MAG. COM OTHER [ [ [ Interactive ad -$125 (archived) Linked ad -$25 (archived) Block ad -$150 per month or 10,000 impressions Banner ad -$250 per month Weekend Update ad -$150 (4000) QR code on ad -$75

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