A buffet of seafood data. Sas Business forum - Stockholm

Transcription

1 1 A buffet of seafood data Sas Business forum - Stockholm

2 Todays agenda Norwegian seafood council and norwegian seafood exports Seafood insight; the why and how Demo of the portal Feedback and way forward Presentasjonstittel 2

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4 The Norwegian Seafood Council Established in 1991 Owned by the Ministry of trade, industry and fisheries The Minister of Fisheries is the general assembly Financed by fees levied on exports of seafood Approx. 70 employees (19 is located outside Norway) Presentasjonstittel 4

5 Together we will win the world for Norwegian seafood

6 Our business areas Marketing Market Insight and market access Communication and market risk management Presentasjonstittel 6

7 Nature Clear water People Taste Sustainability 7

8 Norwegian Seafood 91.6 billion NOK export value million metric tonnes Seafood is one of Norway s most important export commodity Norway is the second largest exporter of seafood in the world Norway exported seafood to over 146 countries in 2016

9 Norwegian Seafood 34 million meals made from Norwegian seafood every single day!

10 Value in billion NOK Norwegian Seafood Export in Value Fisheries billion NOK ( 29%) Aquaculture 65.5 billion NOK (71%) Fisheries Aquaculture

11 Different Companies, different needs Presentasjonstittel 11

12 Department of market insight and market access Analysts on species level, consumer analysts, market access specialists, trainees, and system technicians Aims to be the number one source of information for the Norwegian seafood industry In transition; from supplying data to supplying analyses Located at the main office in Tromsø Presentasjonstittel 12

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14 What data do we have? Sales data Exportstat Eurostat Consumer data HoReCa reports Consumer surveys In Depth studies Effect studies Seafood Consumer Insight (SCI) Reputation studies Focus groups Sushi study Positioning studies Advertising effect PR effect Logo-effect Presentasjonstittel 14

15 Insights Presentasjonstittel 15

16 Presentasjonstittel 16 What is Sjømatrådet Innsikt A free tool for Norwegian exporters and R&D to increase their competence and profit margin A collection and arrangement of data from three different sources; Trade statistics from Norway and the world Panel data from home consumption (14 markets) Survey on seafood (25 markets) Company specific export figures

17 Presentasjonstittel 17 NSC and data distribution/analyses 1990: 1: Monthly statistics to NSC on floppy-disc 2: Processed by NSC 3: Sent by mail to the industry Mid nineties: 1: Weekly statistics sent out 2: sent by fax-machine Up til 2014: pdf reports published on seafood.no Today: SJØMATRÅDET INNSIKT

18 Presentasjonstittel 18 Where we started Version 1; a request from the industry and other to share the existing database Web report Studio; only trade statistics 2011 VA launched 2014 Competitive advantage for those who use the system Increase the level of competence in the industry Increase the competence in tomorrows seafood workers by granting access to students

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20 Presentasjonstittel Where are we now Version 2; Same data, different front-end Launched February 2017 Everything at the same time; SSO, new seafood.no, new reports, SAS VA Viewer, new CRM as management console and user administration. Internal users still through active directory (AD). Easier way in for first-time users; response to criticism SSO - the system as an integral part of seafood.no

21 Lets get to it!! Presentasjonstittel 21

22 So what have we learned? What do you base your decisions on? (all intuition comes from somewhere ) Stop trying to please everybody (with the risk of pleasing no one) It cannot become easy enough Both the system and the data The faults in the system The portal does not remember choices on a personal level logon issues will turn people away Administrative overview does not work Presentasjonstittel 22

23 Presentasjonstittel 23 The next step Version 3; New data sources, new reports Requests from the industry to include other data sources Html 5 VA 7.4 Personalization/tailored company reports

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