PRODUCT MARKETING - MAILING. Mark Evanoff
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1 PRODUCT MARKETING - MAILING Mark Evanoff
2 AGENDA Success in Mailing How FP Elite Will Improve Your Sales PostBase Pro Introduction PostBase ONE Introduction PostBase Enterprise Series Launch Q&A 2
3 2017 PILLARS OF SUCCESS Training & Tools New Products Product Retirement 3
4 FAST TRACK WEBINAR SERIES FP Elite 1 Program Kick-off USPS 2 Postal History 3 Intro to the USPS 4 Selling 5 Intro to PostBase 6 Software: RemoteOne/ReportOne 7 Software: MailOne Mailing Competitive Knowledge 8 Pitney Bowes - Introduction 9 Pitney Bowes Segment A 10 Pitney Bowes Segment B 11 Postage Finance, Insurance & Leasing 12 SendPro & neoship 13 Neopost - Introduction 14 Neopost Segment A 15 Neopost Segment B 16 neofunds, neoprotect & MailFinance 17 Neopost Software Solutions FP OEM Solutions 18 Folder Inserters - Level 1 19 Folder Inserters - Level 2 20 Competitive Inserters - Level 1 21 Intelligent Inserting (FlexStream) 22 USPS - Presort Mail 23 Software: FlexMail 24 Software: Inbound Tracking 25 Addressing & Tabbing - Level 1 4
5 ELITE PROGRAM Bi-weekly webinars Product and sales strategy Tips, tricks and tools Takeaway tools Guided activities Additional support FP Product Marketing RSM 5
6 2017: GROWING THE OPPORTUNITY A Segment B Segment MID C Segment PostBase One Pro DS Pro PostBase Auto P30/P45 MINI P20 6
7 7
8 EASY AUTOMATED SECURE & COMPLIANT ENGINEERING & DESIGN 8
9 EASY One Button One touch to start No keyboards Soft touch color display Intuitive Operation Simple menus Custom shortcuts Rate wizard EZ Tilt Touchscreen Six optimal positions for the perfect view Operational Status Lights Sealer or dynamic scale illuminate when on Prevents errors 9
10 AUTOMATED High Speed Weighing Fastest in class 90 letters per minute Full shape based rating Automatic Feeding Stack and go! Up to 140 LPM Auto start Adjusts Automatically Auto thickness adjustment No manual guides Anti-skew rollers Auto-alignment Prevents mis-feeds 10
11 SECURE AND COMPLIANT Seal Check Sensor checks sealing Security alert for missed envelopes Shape Based Rating SBP compliant 4 point detection system Checks shape & weight to correctly rate Secure USPS IMI Meter Highest level of security Meets or exceeds current regulations PIN Code Security System lock User PIN codes 11
12 ENGINEERING AND DESIGN 12
13 STANDARD FEATURES ATTRIBUTES Batch Speed (max) 140 lpm Dynamic Speed (max) 90 lpm Scale Capacity 15 lbs. Differential Weighing Standard Custom Shortcut Keys 20 Envelope Ad Capacity 30 Text Messaging 12 Cost Accounts 100 std., 250 option ReportOne Software Standard 13
14 vs. COMPETITION 14
15 15
16 POSITIONING Pro DS Pro PostBase Auto 16
17 vs. COMPETITION 17
18 18
19 WHEN TO SELL POSTBASE ONE Customer needs: Tough machine Maximum productivity High capacity feeding Mixed mail versatility Large Envelopes (flats) processing Low cost bulk ink 19 Strictly
20 EXCLUSIVE FEATURES Intermixed Mail Thickness up to ¾ Postal Vertical feeding Power Presser Sealer Secures envelope seal Presses tight High Capacity Feeder High productivity Up to 8 stack Bulk Ink (option) Lower cost of ink Fewer refills Up to 120,000 impressions 20
21 SECURITY AND COMPLIANCE Seal Check Sensor checks sealing Security alert for missed envelopes Shape Based Rating SBP compliant 4 point detection system Checks shape & weight to correctly rate Secure USPS IMI Meter Highest level of security Meets or exceeds current regulations PIN Code Security System lock User PIN codes 21
22 vs. Competition Product Feature PostBase One Pitney Bowes P-2000 Neopost IS-5000A/6000A User Interface 20 Color Touchscreen 10.2 or 15 Color Touchscreen 5.7" or 15" Color Touchscreen Automatic Feeding Speed 150 lpm* 180 lpm 210 lpm Dynamic Weighing Speed 100 lpm* 110 lpm 120 lpm Integrated Postage Label Dispenser Yes, strip label Yes, cut roll Yes, strip label or external roll Envelope Feeding Type Vertical Flat Flat USPS IMI Compliant Yes No No Maximum Envelope Thickness.800".625".500" Envelope Sealer with Power Pressure Yes No No Ink Capacity Bulk ink, up to 120k impressions Tank, up to 60k impressions Tank, up to 100k impressions Operating System Windows 10 Linux Windows Mobile External Scale Capacity 15 lb. std., 30 or 70 lbs. 10 std., 15, 30 or 70 lbs. 10 std., 30 or 70 lbs. Cost Accounts/Departments Up to 5,000 Up to 3,000 Up to 500 Prints USPS Impb 4x6" Shipping Label Yes (optional) Yes Yes (optional) Automatic Software Updates Yes Yes No Rate Wizard Yes Yes Yes Online Services Yes Yes Yes 22
23 23
24 SALES & MARKETING Press release FP-USA.com Social media campaigns HTML s Webinars Collateral & tools Product videos 10 City Tour roadshow 24
25 ATTEND LAUNCH WEBINAR 2/17/17 sent 2/8/17 25
26 ORDER SHOWROOM UNIT Floor Plans Available 26
27 ATTEND TOUR EVENT NEAR YOU Mailing Agenda: The perfect demo Selling strategies Beating the competition Tips & Tricks 27
28 TECHNICAL TRAINING 5 DAYS Addison, IL Feb. 27- Mar. 3 Tempe, AZ Mar. 6 - Mar. 10 PostBase Pro, PostBase ONE, Mailing Software 28
29 LAUNCH CHECKLIST SUMMARY Register for webinar Order showroom units Order brochures Download sales tools Register for 10 City Tour Attend FP Elite webinars Schedule technical training 29
30 30
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CMS Online Version 4.11 December 2018 Copyright 2018 International Human Resources Development Corporation Introducing New and Improved CMS Online Product Features Cloud-based User-friendly interface SQA