Adobe Marketing Cloud Data Connectors

Transcription

1 Adobe Marketing Cloud Data Connectors

2 Contents Data Connectors Help...3 About Data Connectors...4 System Recommendations...4 Prerequisites...4 Remarketing Segments in Data Connectors...5 Integrations...7 Sign in to data connectors...7 Add an integration...7 Data Connectors Console...8 Access the Console...8 Dashboards Tab...8 Support Tab...8 Tips and Tricks Tab...8 Configure Tab...8 Data Connectors Dashboards and Bookmarks...9 Generate a dashboard or bookmark...9 Contact and Legal Information...10 Last updated 4/17/2017 Data Connectors

3 Data Connectors Help 3 Data Connectors Help Marketing reports and analytics provide a hosted, subscription-based solution for real-time website reporting and analysis. Here you can find product documentation for the Adobe marketing reports and analytics interface. New and Popular Topics Data Connectors Release Notes Learn about what's new for data connectors, and cumulative release notes for previous Genesis releases. Reporting and Analytics Help Marketing Reports & Analytics User Help SiteCatalyst 14 Ad Hoc Analysis Help Report Builder Help Data Workbench Product Documentation Visitor Click Map ExcelClient Admin, Data Collection, and Implementation Help (Advanced Users) Classifications Help on creating classifications, the bulk importer, and the rule builder. Admin Analytics Help & Reference Reference help for reports & analytics administrators. Analytics Implementation Reports & analytics implementation help. Data Warehouse Help for data warehouse users working with unprocessed data. Marketing Cloud Resources Adobe Analytics Community Marketing Cloud Release Notes Product Documentation Home Developer Idea Exchange Adobe Training and Tutorials Featured Solutions Center

4 About Data Connectors 4 About Data Connectors Adobe provides organizations with actionable, real-time intelligence regarding their digital strategies and marketing initiatives. Data connectors let you import tracking data from third-party applications into Analytics, so you can gather and use data from one central location. If you use one of the partner products, you can create an integration that imports the application data into marketing reports. Once integrated, you can generate reports that include data from your application. For example, an integration might want to use an partner to distribute an campaign. When visitors come to your Web site you want to know which ones came in response to your campaign. Data connectors integrate data from your partner into marketing reports so that you can determine this information to gauge the effectiveness of your campaign. System Recommendations System recommendations for data connectors. Data connectors should integrate appropriately with most popular browsers. However, reports look and function best on systems that meet the following recommendations: Browser: Microsoft Internet Explorer version 6 and above Cookies: Required JavaScript: Enabled Operating System: Windows-based Macromedia Flash Player: version 6 or above Monitor Resolution: 1024x768 (800x600 will work) Color Depth: 16-bit or higher Additionally, data collection improves when users web browsers have JavaScript enabled. Prerequisites Prerequisites for configuring an integration. Before configuring a data connectors integration for your product, do the following: Have the necessary access credentials for the partner product account, with rights to access all data you want to integrate with marketing reports. You might want to create a special account for report distributors and for notification concerning the integrated operations. Identify the custom variables that hold your campaign information. This is commonly referred to as the campaign tracking code, but your organization might use some other terminology. Determine the events that you want to receive impressions and click data. You might want to rename the events accordingly. Place the appropriate code on your landing page so that Analytics can do appropriate modeling with the data that comes from the partner product. Specific instructions for each partner product are found in the in the Data Connectors Showcase on the Resources tab.

5 Remarketing Segments in Data Connectors 5 Remarketing Segments in Data Connectors Remarketing segments are data files that are created based on the variables used in a data connectors integration. Marketing reports & analytics sends these in separate daily files via data warehouse to an FTP created by Adobe for the third party. The third party then distributes these files to the client. Companies commonly use these to remarket to those that may have visited the site and looked at a product, but did not buy. (For example, you reach out to a client offering a discount to a product they viewed but did not end up purchasing it). Segments Cart Abandonment: The percentage of visitors added an item to their cart but did not purchase it. It technically is a calculated metric comprised of Orders divided by Cart Adds. Purchases: The recipient IDs (or visitor IDs) that made purchases based on the message ID in a specific product. Product Views: Similar to Cart Abandonments, this is also a calculated metric. It reports Product Views divided by Orders, because customers' viewing the product shows some interest. Implementation Examples In order to successfully implement remarketing segments, the following conditions must be met: A data connectors contract has been established and your organization has completed the implementation phase with an Adobe consultant. The corresponding event is fired at the same time the products variable: Cart Abandonment: scadd event Purchases: purchase event Product Views: prodview event Note: If the product is defined without an associated event, the prodview event automatically fires. If the above requirements are not met, the corresponding remarketing segments are not reported correctly. Cart Abandonment: fires after the user adds a product to the shopping cart: s.products=";cat"; s.events="scadd"; Purchases: fires on the purchase confirmation page: s.products="; cat;1;50"; s.events="purchase"; //Note: Though optional, adding the purchaseid variable increases accuracy by preventing duplicate purchases Product Views: fires on any product page: s.products=";cat"; s.events="prodview"; Common Issues Issue No product ID information is showing in Remarketing Segment file. Description This occurs when the correct event fires, but no product variable is present on the same image request. In order to correct this, make sure the products variable and

6 Remarketing Segments in Data Connectors 6 Issue Description corresponding event fires on the same page, as seen in the implementation examples above. Remarketing segment files are not received. If you are not receiving your files, have one of your organization's supported users contact ClientCare to investigate the cause of reports not successfully being received. Important: It is common for consultants to also set up a data warehouse request as a daily scheduled report in addition to your standard data connectors integration remarketing segment file. This data warehouse request would include data connectors variables as well as non-data connectors variables, and the request can be scheduled based only on your organization's specific request. To prevent confusion when troubleshooting, specify whether the file in question is the actual remarketing segment file, or a data warehouse request containing non-genesis variables.

7 Integrations 7 Integrations The process for adding a partner integration to your account is similar for any of the listed partner integrations. You can get integration instructions for specific partner products in the Data Connectors Showcase (locate the product, then select Resources > Documentation). Important: Adobe provides a well-defined process on the Developer Connection for creating a Data Connectors integration. Sign in to data connectors Steps that describe how to sign in to data connectors. You must have a current account to log in. It is also recommended that you are familiar with marketing reports and analytics. 1. Log into the Adobe Marketing Cloud. 2. Click Analytics > Reports & Analytics > Data Connectors. Add an integration Steps that describe how to add a data connector integration. 1. Sign in, then click Reports & Analytics > Data Connectors > Add Integration. 2. Step through the Integration Wizard. Depending on the individual product integration, you might need to provide specific configuration information as part of the integration process. When the integration completes, the partner product icon locks into place on the Data Connectors Network page and is available in menus.

8 Data Connectors Console 8 Data Connectors Console After you activate an integration, you can view details and make configuration changes on the console. You can view active integrations and integrations across all report suites in your company. You can also view an activity log, set an integration as a dashboard, configure an integration, and find help. Access the Console Steps that describe how to access the data connectors console 1. Activate an integration. 2. Locate an activated integration in the Data Connectors menu, then click the integration name. Dashboards Tab The Dashboards tab displays after you create a dashboard for an integration. Data connector dashboards are standard reporting dashboard that you can download, print, and share with users. Support Tab The Support tab displays integration information, the activity log, partner contact information. Item Integration Activity Log Description The activity log provides visibility into all activity occurring for the integration, including configuration changes, error messages, and metric and classification data sent to Adobe and to the partner. Create Support Ticket Supported Users can create an Adobe support ticket, which is useful when you notice errors in the activity log. Adobe notifies partners as data issues arise. Tips and Tricks Tab The Tips and Tricks tab displays after partners provide a data feed to Adobe.You can view and interact with partner blogs. Configure Tab The Configure tab lets you make configuration changes without having to run the configuration wizard.

9 Data Connectors Dashboards and Bookmarks 9 Data Connectors Dashboards and Bookmarks You can create reporting dashboards in data connectors after you activate an integration. The dashboard displays a conversion funnel report with relevant data, as well as a number of other reportlets. You can share the dashboard link and perform standard dashboard functions. Dashboard Access After you create a dashboard, it displays on the Dashboard tab in the Data Connectors Console. The dashboard is also available in Favorites > Dashboards in the marketing reports. If you change a data connectors dashboard in marketing reports, the changes are reflected in data connectors. A dashboard created in data connectors can be shared among users in your company. Bookmark Access Data connectors bookmarks are available in marketing reports, in Favorites > Bookmarks, under the name of the integration. They are also available at the report suite level in marketing reports, under Reports > Data Connectors. Generate a dashboard or bookmark Steps that describe how to generate a data connector dashboard or bookmark. 1. Locate the integration under Data Connectors, then click the integration name. 2. Click the Configure tab. 3. Click Configure Integration. 4. Step through the integration wizard. You will not need to change the wizard steps that you have performed previously. 5. On the Dashboard and Bookmark Generation step, select the dashboard or bookmarks you want to generate. 6. Finish the wizard.

10 Contact and Legal Information 10 Contact and Legal Information Information to help you contact Adobe and to understand the legal issues concerning your use of this product and documentation. Help & Technical Support The Adobe Experience Cloud Customer Care team is here to assist you and provides a number of mechanisms by which they can be engaged: Check the Marketing Cloud help pages for advice, tips, and FAQs Ask us a quick question on Log an incident in our customer portal Contact the Customer Care team directly Check availability and status of Marketing Cloud Solutions Service, Capability & Billing Dependent on your solution configuration, some options described in this documentation might not be available to you. As each account is unique, please refer to your contract for pricing, due dates, terms, and conditions. If you would like to add to or otherwise change your service level, or if you have questions regarding your current service, please contact your Account Manager. Feedback We welcome any suggestions or feedback regarding this solution. Enhancement ideas and suggestions can be added to our Customer Idea Exchange. Legal 2017 Adobe Systems Incorporated. All Rights Reserved. Published by Adobe Systems Incorporated. Terms of Use Privacy Center Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. A trademark symbol (,, etc.) denotes an Adobe trademark. All third-party trademarks are the property of their respective owners. Updated Information/Additional Third Party Code Information available at