It s the Goal, Not the Role:

Transcription

1 It s the Goal, Not the Role: The Work of Agile Business Analysis, Product Management & Project Management Copyright 2015 EBG Consulting, Inc. 19 November 2015 Ellen Gottesdiener 1

2 Ellen Gottesdiener CEO & Founder Agile Product Coach EBG Consulting Facilitator, trainer, coach, conference advisor, author My work is about the collaborative convergence of: requirements + product management + project management twitter: ellengott linkedin: ellengottesdiener blog: ebgconsulting.com/blog tips newsletter: 2

3 3

4 Raffle 4

5 #agile 5

6 agile context 6

7 agile goal quickly discover and frequently deliver high value 7

8 ends and means ENDS MEANS delivered via 8

9 it s the goal not the role it s the outcome of the work not the title Gottesdiener & Gorman, It s the Goal, Not the Role: The Value of Business Analysis in Scrum,

10 agile work 10

11 agile work WORK Tool and Technique 11

12 <<<<<<<<<<<<<<<<<<< plan>>>>>>>>>>>>>>>>>>>> <<<<<<<<<<<<<<<<<<< inspect & adapt>>>>>>>>>>>>>>>>>>>>> 12

13 product backlog 13

14 plan 14

15 tools & techniques acceptance criteria e.g. behavior-driven development customer journey map empathy map stories personas product roadmap ready checklist story slicing Ux models user interface mockups value models 15

16 agile work ENDS delivered via WORK MEANS Tool and Technique 16

17 agile work 17

18 agile people 18

19 collaborating people WORK delivered via collaborate on Tool and Technique PEOPLE 19

20 product partners 20

21 skill-based work WORK Tool and Technique collaborate on PEOPLE Skill 21

22 movie time! 22

23 essential agile skills What skills are needed? 23

24 agile people PEOPLE Discipline Skill 24

25 branch of knowledge; a system of rules of conduct or method of practice discipline e.g. product management product ownership business analysis project management architecture development testing/quality assurance user experience 25

26 product management...the thoughtful and proactive mgmt of a product...throughout all stages and phases of the product mgmt lifecycle ProdBOK

27 product ownership...responsible for maximizing the value of the product and the work of Development team The Scrum Guide version July

28 business analysis...practice of enabling change in the context of an enterprise by defining needs and recommending solutions that deliver value to stakeholders BABOK Guide v3.0 28

29 project management...the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements PMBOK Fifth Edition 29

30 agile perspective project management product management, ownership, business analysis 30

31 agile focus project visualize the work project constraints facilitate delivery cycle time product visualize the product product scope facilitate discovery usefulness, useable-ness 31

32 disciplines & focus product management product ownership development strategic external customer market business tactical internal code making technology 32

33 t-shaped collaborate across disciplines depth of skills & expertise 33

34 collaborating 34

35 goal not role WORK Tool and Technique collaborate on PEOPLE Discipline Skill 35

36 real agile stories 36

37 principles of agile business analysis see the whole think as a customer understand what is do-able analyze to determine what is valuable get real using examples stimulate collaboration & continued improvement avoid waste IIBA BABOK Agile Extension 37

38 real agile stories project mgmt product management product ownership business analysis 38

39 a real agile story Jen agile project mgmt 39

40 a real agile story Don agile product mgmt 40

41 a real agile story Orla agile product ownership 41

42 a real agile story Ben agile business analysis 42

43 real agile stories project mgmt product management product ownership business analysis 43

44 wrap 44

45 goal not role WORK ENDS MEANS delivered via Tool and Technique collaborate on PEOPLE Discipline Skill 45

46 agile attitude project neutrality, transparency feedback feeds learning servant leadership product curiosity, empathy tolerance for ambiguity, drive for specificity shared understanding 46

47 agile aptitude project product value-based metrics slicing rqts for value project context product context adaptability flexibility interpersonal interactions 47

48 where do I fit? Product Management Product Ownership Business Analysis Project Management. 48

49 Are we clear on value? Whose value? Do we periodically revisit value? goal questions know how to validate value? collaborate well? continually improve our process? continually improve our product? 49

50 boundary clarity Who decides? Who facilitates? Who can best help us see & improve our process? product? 50

51 agile success it s the goal, NOT the role 51

52 It s the Goal, Not the Role: The Work of Agile Business Analysis, Product Management & Project Management Thanks! learning@ebgconsulting.com for free video, agile rqts article, and newsletter access (w exclusive practitioner tips) 52

53 raffle time! 30% off paperbook thru 30 November use coupon code IIBAGoal order at 53

54 Training Find your learning story Consulting Match to your needs! 54

55 55

56 It s the Goal, Not the Role: The Work of Agile Business Analysis, Product Management & Project Management 2015 by EBG Consulting, all rights reserved Visit or contact us for Creative Commons versions of images This presentation is for the BBC 2015 attendees personal use. No copies, in part or in whole, including but not limited to, hard copy, print, photocopy or any electronic media, may be made or used without express written permission of EBG Consulting, Inc. 56