Customer-Centric Innovation. NGIN & Real-Time Charging

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1 Customer-Centric Innovation NGIN & Real-Time Charging

2 Market Strives for Services Flexibility Communication Service Providers (CSPs) need to maintain existing Intelligent Network (IN) offerings and develop new value-added services, while maximizing the usage of their VAS / IN platforms. Hybrid Networks and the need for interoperability among various types of new and legacy applications, deployed over a diverse network infrastructure, set a new era in the classic IN services field. The transformation to NGIN, which is based on the new technologies adoption, brings more openness and requires dramatically lower OpEx & CapEx, as compared to legacy solutions. In the field of charging and billing, legacy IN-based Prepaid systems have been transformed to convergent, consistent and unified platforms, providing access to all services and consolidating real-time and postpaid capabilities on one single system.

3 Intracom Telecom Delivers Innovation Excellence Intracom Telecom has been widely recognized as a leading developer and supplier of NGIN solutions, delivering complex turnkey projects in Southern / Eastern Europe and the Balkans. Major operators in these areas have chosen the NGINius-Apps and NGINius-Charging solutions for their powerful features, ease of deployment and integration, taking advantage of the company s local impementation and support capabilities. Intracom Telecom s solutions enable CSPs to deliver advanced voice and data services over today s hybrid networks, giving users the perception of a single, unified network. The company s NGIN suite combines innovative own-developed NGIN applications, on top of best-of-breed, carrier-grade HP OpenCall platforms. Key Characteristics Addresses the increasing needs of hybrid network environments Best-of-breed, carrier-grade Java-based platform, providing great flexibility in services creation Fast time-to-market for new features and services New experiences for users and enhanced capabilities for operators through the introduction of real-time concept into IP sessions Significant CapEx & OpEx savings compared to legacy IN Network-agnostic applications Smooth and fast integration with the OSS / BSS infrastructure Real-time orchestration of multiple applications from different domains, offering unlimited possibilities for new innovative services Cloud transformation through the support of Communication as a Service (CaaS) business models [Fig. 1] NGINius-Apps : A Sophisticated Suite of NGIN Applications Home Office Zone Virtual Home Environment multi-sim Intelligent Dating Intelligent Friends & Family Finder VPN & Wireless Office NGINius-Charging Flexible Call Routing Sponsored Call Intelligent Televoting Number Portability NG Quality & Cost based Routing Session & Event Access Control Virtual Rooms Notify Me Advanced Messaging Services Welcome SMS/MMS

4 Innovative Anytime / Anywhere / Any Device Personalized Services Intracom Telecom s NGINius solutions are developed in a flexible and powerful service creation environment based on the HP OpenCall Software Development Kit (SDK). The latter provides plug-ins and projects wizard, as well as a complete production chain, from creation of new services to deployment of services in a testing environment. Intracom Telecom engages highly-qualified engineers, who are experts in the development of Telecom and IT software, as well as systems integration. Having in-depth knowledge and years of experience in Intelligent Networks, Telco software and Java technologies, the company s in-house engineers have successfully delivered IN solutions to the majority of fixed and mobile operators in the markets where Intracom Telecom is active. Intracom Telecom s NGINius applications are addressing the following domains: 1. Virtual Private Network 2. Real-Time Charging 3. Intelligent Routing 4. Location & Roaming 5. Messaging & Signaling [Fig. 2] The architecture of NGINius solutions development platform OSS/BSS 2 NGINius Database OpenCall OCCP OpenCall Media Platform Virtual Private Network Intelligent Routing Location & Roaming Messaging & Signaling Core Modules Charging adapter Real-Time Service Orchestration Session Control Interface MAP / CAMEL / INAP SIP Diameter H248 SMPP HTTP G/3G, CDMA PLMN PSTN IMS & Evolved PC 1 Virtual Private Network VPN & Wireless Office (VPN / WO) VPN is a convergent network application providing a secure private network connection built on top of the publicly accessible telecommunications infrastructure. VPN members can access the service through PSTN, PLMN and IMS networks. The Wireless Office (WO) application provides a solution for all communication needs, in-office or out-of-office. It exploits the capabilities of the NGIN and IP networks by introducing fixed / mobile / IP convergence through mobile, fixed and IP extensions. The VPN / WO applications consolidate many conventional PABX functionalities into a mobile or a mobile IP PBX environment. Key Features: Prepaid Postpaid VPN International VPN VPN for Messaging (SMS / MMS) Home / Office Zone Virtual PBX Air-time Limitation

5 2 Real-Time Charging NGINius-Charging Constituting an innovative approach to the traditional online charging for voice / data / content services, NGINius-Charging treats prepaid and postpaid users in a unified manner and provides a complete solution to fulfil the increasing telco market demands for charging convergence. NGINius-Charging introduces an account-centric model, which is not restricted to the business systems layer. Operators can deploy various services and at the same time manage the corresponding user profiles. For instance, wireline and GSM network services can be offered without making changes to the business layer (e.g. the billing and customer care). The NGINius-Charging solution enables charging convergence at all layers: Network (fixed / mobile / IP) Service (voice / data / event) Charging (time / volume / content) Pre to post paid convergence NGINius-Charging has been designed to offer charging transparency and simplicity, enabling CSPs to: Transform their business models in order to handle the current trends Introduce new charging models and promote further usage Deploy, modify and withdraw offerings fast, in order to keep up with competition The number of mobile subscribers that can be potentially exposed to bill shock experience is continuously increasing. NGINius-Charging offers roaming subscribers the capability to control their spending through the introduction of a credit limitation mechanism while roaming. Session and credit control in real-time is enabled, allowing the end user to receive notifications and warnings regarding his/her usage while roaming abroad.

6 3 Intelligent Routing Flexible Call Routing (FCR) Suite The FCR suite of applications addresses the multi-network environment needs. It includes all-time classic IN services, which are based on the use of a single number, and which are independent of the user s geographical location: Free Phone (FPH) This service enables the provision of charge-free access to specific numbers. Through reverse charging, the company / organization (service subscriber) may accept the full cost of the call. By using routing functions, the served company is able to accept the incoming calls at a different location. Premium Rate (PRM) This service allows the transfer of information (e.g. weather forecasts, stock market info, horoscopes, etc.) over a telephone line and at a higher charging rate, compared to the rate of an ordinary call. Universal Access Number (UAN) This service allows the company / organization to provide their customers a unique, virtual access number, which is geographical location-independent. Intelligent Televoting (invot) This application facilitates the holding of competitions and voting events usually organized by TV / radio stations or market research organizations. Such companies can take advantage of the service s flexibility to customize the voting process according to the requirements of the specific event. An advanced mass call handling mechanism is offered for large-scale events. Voters are able to participate in the events, either by initiating calls, through mobile / fixed / VoIP, or by sending an SMS / MMS. Key Features: Real-time presentation of Televoting results through customized Web GUIs or IVR menus Extended call screening mechanisms through black / white and exception lists Flexible voting plans (multi-number or menu-based). Content-based voting Web-based voting integration Multilingual support

7 Sponsored Call (SC) The SC application offers an alternative promotion option for companies wishing to be advertised. The promoted company undertakes a part of the call cost in case the user (caller) accepts to listen to an advertisement before a call is established. Different advertising announcements or voice prompts can be provided, depending on the location of the user, demographics, B-number, etc. This service is applicable for mobile, fixed and IP networks. Virtual Rooms (V-rooms) Virtual Rooms realizes a virtual meeting space, where groups of users are enabled to be connected over the phone anytime, and it is an on-demand reservation of the telephone service. Users are able to connect to one or more virtual rooms, using different virtual numbers, and can activate / deactivate the service on demand. Number Portability (inp) Number portability is a legal liability for telecom regulators in most markets worldwide. Users are enabled to hold their telephone numbers in the event of switching to a different service provider. The application implements the necessary logic and interfaces, as defined in the inp and MNP standards, while it can simultaneously serve both GSM and fixed networks. NG Quality & Cost-based Routing (NG-QCR) Operators are able to implement policy-based routing techniques such as Least-Cost Routing or Qualitybased Routing. Based on NGIN technology, the NG- QCR application handles the operator routing policies regardless of the existing switching platforms. It is switch vendor-agnostic and handles all routing changes centrally. Session & Event Access Control (ACES) This application enables an advanced control mechanism of barring / unbarring conditions for accessing different services (e.g. special or high-rated information). Service logic is based on the usage of subscriber-controlled screening methods inclusive of black / white / exception lists. 4 Location & Roaming Home / Office Zone (HZ) Mobile users prepaid or postpaid are enticed to enjoy special voice / SMS / data and/or charging features at their home or office location. When located elsewhere, users are charged as usual. This location-based application can provide fixed to mobile substitution features in the home / office area. VPN users can also benefit from this service. multi-sim (m-sim) Mobile subscribers are enabled to use multiple SIM cards while keeping the same MSISDN. One SIM card needs to be registered as master. Any additional SIM card will be registered as slave. Subscribers can configure the service behaviour (i.e. how to receive voice calls / SMS / MMS / data) depending on the SIM card they are using. Key Features: Home / Office Zone Notification Home Zone Air-time Multiple Zones Home / Office Zone Home Zone Administration (IVR / SMS / USSD / Web) Virtual Home Environment (VHE) This application provides facilities to inbound roamers, enabling operators to attract and retain high-end customers for increasing international roaming traffic and generating roaming revenues. Mobile roamers prepaid or postpaid are enabled to access the short codes of their home network without having to dial long and difficult-toremember prefixes.

8 5 Messaging & Signaling Notify Me With the Notify Me service, subscribers are allowed to reach their desired party without endless redials. This service notifies the calling party that the called subscriber is available and can answer the call. Advanced Messaging Services (AMS) Subscribers can register to the following messaging services by sending text commands through SMS: SMS / MMS Forward SMS / MMS Schedule SMS Auto Reply SMS Signature Welcome SMS / MMS Operators are able to quickly and cost-effectively communicate tariff-related and short-code dialling information, active promotions and bonuses, new product offerings, or any other type of information, to inbound roamers. Furthermore, the home operator is enabled to send information to outbound roamers regarding the country, the network they are roaming in, or any other type of information that would be beneficial to travellers.

9 Services Orchestration in Real-Time Services Orchestration has been introduced by the IMS and refers to the interaction among several independent services in a single call or session, which allow breaking a service into several reusable smaller building blocks. Orchestration delivers complementary features to the functionality offered by the standard services. It enables their combination with multimedia and Web services to deliver advanced user experience. A typical Orchestration scenario is a Prepaid subscriber who is also subscribed to VPN service. The HP OpenCall platform is offered with a powerful real-time services orchestration module enabling NGIN and IMS services composition. The composition ability allows invoking NGIN services, SIP AS and legacy IN services, but also other services framework (such as AS implementing ParlayX functions as third-party call control, call notifications) and online charging systems. Intracom Telecom has extensive experience in developing orchestration scenarios, gathered through the implementation of complex projects requiring legacy IN and NGIN applications composition. Orchestration is offered as part of an NGIN project or as a stand-alone module. NGINius-Apps Enter the Cloud Today, cloud business models are widely accepted and have started penetrating fast into the Telco market. The NGINius suite is ready to support the Communication as a Service (CaaS) business models. It enables CSPs to offer, with a limited upfront investment, a set of NGINius applications to Small and Medium-sized Enterprise customers (SMEs), through a services-on-demand model. The offered applications support the charging models relevant to the CaaS business model, such as Pay-Per- Subscription and Pay-Per-Use. The CaaS-adapted NGINius applications can be exposed to SMEs through a marketplace portal as part of the cloud applications portfolio. CaaS models: Provide a solution for the rapid introduction of on-demand services. Reduce the business service delivery from months to days. Increase CSP s revenue and market share by: Enabling the addition of capacity on demand. Minimizing the maintenance and support costs. [Fig. 3] CaaS-ready NGINius Applications Flexible Call Routing Home/OficeZone for SMBs CaaS ready Applications Sponsored Call Televoting VPN for SMBs

10 Strategic Partnership Since 2001, when the strategic partnership with HP was established, Intracom Telecom has been multiply awarded as HP Partner of the Year for its excellence in partnership commitment, sales, support, and development of novel solutions on top of HP OpenCall. The HP OpenCall Suite of Platforms OCCP OCCP is a federating platform which provides access to and facilitates the control of network elements and service enablers, which can also be used as a Service controller for PSTN, 2G or 3G networks or as Application Server (AS) in IMS. The OCCP offers a Java Based Service execution environment capable to host the service logic. It is integrated with a J2EE Application server, and extends it with a real time container, capable to host the high demanding telecom applications. The OCCP can: Provide smooth integration of solutions with different network technologies (legacy networks, 2G and 3G mobile networks, converged networks, IMS). Host solutions logic and/or service enablers in a highly-available Java environment. Expose these service enablers or solutions to Web / Web2.0 applications, using standard Java-based technologies (EJB and/or Web Services). Facilitate service orchestration and make new business capabilities available to the operators by blending services as opposed to simply bundling them. A powerful real-time Session Service Orchestration module is in charge of retrieving the appropriate logic for the service through an HTTP get request and composing services from various application blocks. OCMP The OpenCall Media Platform (OCMP) is a scalable, carrier-grade IP multimedia server and Media Resource Function (MRF) enabling rapid development and deployment of audio and video services for IVR, multimedia portals, multimedia messaging, conferencing and other advanced multimedia applications. OCMP provides support for a wide range of network deployment models, thus enabling IVR consolidation. [Fig. 4] The HP OpenCall Suite of Platforms SDP BSS Billing Charging HP OCCP Provisioning Interface Applications Database HP Network IVR Solutions Application Application Application Application Application Application IN IVR OSS Operations Real-Time Orchestration Engine Prepaid IVR Activation Network Session Control (INAP,CAMEL,SIP,DIAMETER,..) Service Adapters (Charging,Parlay-X,SIP-AS,INAP/CAMEL SSF, ) HP SEE (Java, Protocol connectors, High Availability, OAM events & alarms) HP SEE HP IP-STG HP OCMP 2G / 3G NGN / IMS

11 Intracom Telecom s NGINius-Apps safeguard operator investments, ensure timely delivery & profitable operation, while providing the flexibility and open architecture required for future platform enhancements. About Intracom Telecom Intracom Telecom is a global telecommunication systems & solutions vendor operating for over 35 years in the market. The company innovates in the areas of small-cell backhaul, wireless transmission and broadband wireless access and has successfully deployed its industry leading point-to-point and point-to-multipoint packet radio systems worldwide. Moreover, Intracom Telecom offers a competitive portfolio of revenue-generating telco software solutions and a complete range of ICT services, focusing on big data analytics, converged networking and cloud computing for operators and private, public and government clouds. The company invests significantly in R&D developing cutting-edge products and integrated solutions that ensure customer satisfaction. Over 100 customers in more than 70 countries choose Intracom Telecom for its state-of-the-art technology. The company employs more than 1,800 people and operates subsidiaries in Europe, Russia and the CIS, the Middle East and Africa, Asia and North America.

12 Intracom Telecom Regional Contacts Europe 19.7 km. Markopoulou Ave Peania, Athens Greece t: f: Russia & CIS 16 Krasnoproletarskaya Str. Bldg. 1, Entr. 3, Moscow, Russia t: f: America 3885 Crestwood Parkway Suite 100, Duluth, GA USA t: f: Middle East & APAC Building No. 3, Office No. 204 P.O. Box , Dubai Internet City, Dubai United Arab Emirates t: f: sales@intracom-telecom.com Africa Unit 18 Mezzanine, Oxford Office Park 3 Bauhinia Street, Highveld Technopark Centurion, Gauteng South Africa t: f: sales@intracom-telecom.com India Office No. 808-A, 8 th Floor Welldone Tech Park, Sohna Road Sector 48, Gurgaon, Haryana India t: f: sales@intracom-telecom.com