Welcome to the Future of Ad Management.

Size: px

Start display at page:

Download "Welcome to the Future of Ad Management."

Delphia Dulcie Freeman
5 years ago
Views:

1 Welcome to the Future of Ad. Digital Innovators Summit 2017 Michael Fischer & Duncan Smith

2 Your Presenters Duncan Smith VP Media & Social BrightGen Michael Fischer Managing Director AdTech Factory 2

3 Agenda The evolution of advertising The revolution: The AdTech Factory The benefits for publishers Q & A

4 The Evolution of Advertising: Mega Industry Trends

5 But: fundamental challenges in digital advertising. Viewability 5 Source: PWC German Media and Entertainment Outlook 2016

6 But: fundamental challenges in digital advertising. Ad blocking Source: PWC German Media and Entertainment Outlook 2016

7 Let s hear a customer s perspective. Robert Avery Head of Commercial Operations at Northern & Shell Robert Avery Head of Commercial Operations at Northern & Shell 7

8 Let s hear a customer s perspective. Robert Avery Head of Commercial Operations at Northern & Shell Robert Avery Head of Commercial Operations at Northern & Shell 8

9 The revolution: We have reinvented Ad.

10 How? Let s have a look. 10

11 Premium. International. Successful. Our tech-partners. Worldwide only Full Force, certified media and advertising app Service Unlimited : Sales-, Marketingand Service-Clouds Analytics Unlimited : maximum data analytics possibilities System integration Worldwide most successful publisher adserver solution Most capable solution for display, video and native in desktop and mobile Holistic tech stack with integrated AdX 11

12 Client ready. Innovative. Futureproof. Our cloud-based CRM- and booking tool. Publisher

13 How does it work, in practice?

14 Start in the Sales Cloud. The customer in focus. Account Contact Opportunity Creation Order Creative Services 14

15 Account. All in a single view, at your fingertips. Account Contact Opportunity Creation Order Creative Services Masterfile data Sales data Reporting data Client contract/ pricing data 15

16 Contact. Data based. Closure focused. Account Contact Opportunity Creation Order Creative Services Contact preparation with reports, dashboards 16

17 The features: Dashboards. 17

18 Opportunity Creation. Create quotes in the system. Manage the pipeline. Account Contact Opportunity Creation Order Creative Services Opportunity Quote creation with or without individual customer deal Proposal transmission Assessment of sales pipeline 18

19 The features: Opportunities. 19

20 Order. Order vs. quote. Confirmation and invoice. Settlement. Account Contact Opportunity Creation Order Creative Services Incoming orders (OBS) Placement (JD, CenShare) Order confirmation Invoicing Voucher copies, archive 20

21 Creative Services. Picture handling. Title planning. Prepress. Account Contact Opportunity Creation Order Creative Services Picture handling Prepress services 21

22 High five: The Benefits

23 1. Solution-focused! Fully integrated across entire ad sales value chain, from lead identification and CRM via quotation creation to order management, fulfilment and invoicing across all media genres (print, digital display, mobile, video, inapp, native ) across all ad sales channels (direct sales, telesales, programmatic sales)

Integration 3 : All systems, all media genres, all channels. 1.

management Scheduling Inventory management and placement Production management/ pre-press

All sales channels Direct sales Telesales Programmatic advertising 2.

24 Integration 3 : All systems, all media genres, all channels. 1. Ad sales from A to Z Lead identification Advertiser/ agency contact Quote creation Order management Scheduling Inventory management and placement Production management/ pre-press Invoicing For the first time, full transparency across the entire sales pipeline 3. All sales channels Direct sales Telesales Programmatic advertising 2. All media genres Magazines Ad specials Online display Mobile Video In-app Native Integration of all ad types and media channels in one booking system Efficient inventory and yield management 24

25 2. Feel free! Totally mobile Entire CRM, quotation and fulfilment tool on your iphone at your fingertips. Portable. Everywhere you are.

26 Are you mobile? We are! 26

27 3. Be independent! Location agnostic All data stored safely in the cloud, all data omnipresent available regardless of a publisher s or sales manager s geographic location.

28 4. More Bang for the Buck! Revenue-maximizing for publishers Full integration of the worldwide most powerful holistic full stack digital ad technology by Google Doubleclick and Google Ad Exchange, maximizing CPMs and fill rates.

29 Holistic full stack Better campaign delivery, higher ecpms with with with with +800% increase in revenue >+50% improved ecpms Fill rate increased to 95% +96% in programmatic revenues +21% growth in mobile inventory +126% increase in revenue >+100% uplift in ecpms +60% improved ecpms through integration of DFP with AdX through integration of DFP with AdX through prioritization of AdX through premium inventory sales in AdX

30 5. What s next? Futureproof Are you ready for the future? We are! Our platform is able to manage, and hence report on, all the hottest shit in advertising: programmatic print, native, video, influencer marketing, content marketing... It scales with whatever the market requirements are.

31 The Future of Advertising. Substantially ephemeral.

32 Selling audiences, not products! 32

33 The Future of Advertising is bright!

34 Any questions? Michael Fischer Managing Director AdTech Factory Duncan Smith VP Media & Social BrightGen 34

Programmatic trading with high impact. Corporate Presentation Berlin 2018

Programmatic trading with high impact Corporate Presentation Berlin 2018 2 3 4 Premium publishers have integrated our products Years of experience in the mobile industry Million MAU direct global reach