Capabilities Overview January 2018

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Phillip Lloyd
6 years ago
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1 Capabilities Overview January 2018

WHAT MAKES US DIFFERENT We are publishers too.

We are tinkerers who are happiest when forced

2 WHAT MAKES US DIFFERENT We are publishers too. We know what it feels like to be in your shoes We are tinkerers who are happiest when forced to be scrappy We have a biased towards action over the perfect plan. Bottom line, we like to get stuff done We are successful when you are successful. Our most productive relationships occur when we have shared goals and outcomes 2

OUR CAPABILITIES Vetti Media is a full service digital advertising consulting firm: Consulting services Investment management Social Media Digital ad & content operations Web services consulting

3 OUR CAPABILITIES Vetti Media is a full service digital advertising consulting firm: Consulting services Investment management Social Media Digital ad & content operations Web services consulting Digital property investment management Audience growth Audience engagement Content strategy and outsourcing Digital ad operations Ad network management Cloud hosting Lead generation Web development Turn key digital property development & management Coming soon 3

CONSULTING SOCIAL MEDIA Consulting services Social media Digital ad & content operations Web services consulting Audience growth Proven growth strategies

ground up Focused growth campaigns Growth tactic measurement and evaluation Audience engagement Creative approaches to up your game for your most

4 CONSULTING SOCIAL MEDIA Consulting services Social media Digital ad & content operations Web services consulting Audience growth Proven growth strategies to drive and measure the amount of quality traffic to your social presences for content publishers of all maturity levels Audience development from ground up Focused growth campaigns Growth tactic measurement and evaluation Audience engagement Creative approaches to up your game for your most valuable resource the content you publish Audience analysis and opportunity identification Creative messaging development Content strategy and distribution strategy 4

5 CONSULTING DIGITAL AD & CONTENT OPS Consulting services Social media Content strategy Digital advertising operations Content outsourcing On-site ad optimization Ad network management Digital ad & content operations End to end content creation and publishing. Tailored to your target market and the voice of your brand to drive user engagement Ad measurement and realtime strategy refinement to maximize your incoming ad revenue. Access a broad network of digital advertising providers through our network scale and relationships Web services consulting Content strategy tailored for your audience Branded content User engagement measurement and analysis Ad stack development Existing ad operations optimization Ongoing ad operations management Access and optimization of multiple networks including: Fully programmatic Semi-programmatic Direct placements 5

6 CONSULTING WEB SERVICES CONSULTING Consulting services Social media Cloud hosting Lead generation Web development Digital ad & content operations Web services consulting We design custom cloud hosting solutions tailored to our clients needs. We specialize in high traffic, high load websites. Customized infrastructure strategies Vendor identification and evaluation Leveraging our experience and digital footprint, we can develop and employ strategies to deliver high quality, valuable leads marketing automation strategy Retargeting strategies Social Microtargeting We design and build custom websites for desktop and mobile experiences tailored to deliver on your specific goals User experience design Web development including publishing and e-commerce sites Website maintenance 6

OUR APPROACH TO BUILDING SITES/AUDIENCES Start

thru 6 Ongoing Strategy definition Targeted

acquire property Ad ops optimization Content

publishing Content strategy refinement Ad

7 OUR APPROACH TO BUILDING SITES/AUDIENCES Start up Growth Steady state First 30 days Months 2 thru 6 Ongoing Strategy definition Targeted traffic growth Content creation Develop / acquire property Ad ops optimization Content sharing & amplification Begin content publishing Content strategy refinement Ad operations & optimization Ad ops set up Focused revenue management 7

8 CASE STUDY AD OPS Client: Political digital publisher Situation: Publisher asked Vetti to help optimize the ad revenue returns on its current news media website, which was under-delivering Approach: Completed ad operations assessment, including analysis of the ad networks being used and their historical performance. Baseline evaluation of site s ad performance against peer group of Vetti customer base and niche industry average Developed and implemented revised ad network mix strategy, taking the site from 5 programmatic ad network partners to using 15 premium vendors to maximize results 700+% Max increase in weekly revenue within first month after strategy implementation 210+% Increase in monthly average session CPM after first full month of strategy implementation 8

9 CASE STUDY SOCIAL MEDIA Client: Political Action Committee Situation: Client engaged Vetti to lead the development of a dedicated Facebook page to drive audience engagement Approach: Built web presences and publishing operation from the ground up including: Social media presences Content strategy and publication Multiple dedicated websites to maximize content reach Planned and led focused growth campaign to establish brand new audience base Led the ongoing content publication and audience engagement activities 607K+ Page followers after 11 months 75+% Likes driven organically after upfront paid campaign 5-6 Posts created per day 860K+ Current avg. daily reach, 100% organic 9

10 ENGAGEMENT OPTIONS We have multiple ways that we can structure our client engagements to ensure that the results we help drive are aligned with your bottom line 1 Pay for performance 2 À la carte services 3 Hybrid We only get paid on an agreed portion of the results we collectively drive (e.g. site revenue, traffic growth, engagement levels, etc.) At request, we will provide a customized quote for us to deliver on the distinct services you seek As a smaller consulting firm, we have the flexibility and creativity to work with you in the way that best meets your needs 10

11 OUR LEADERSHIP TEAM Luka Cubrilo, CEO & Founding Partner GET IN TOUCH Scott Jordan, CTO & Founding Partner 11

We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing

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