and Analytics with Cloud

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1 Three Decisions i That Transform Big Data and Analytics with Cloud Inhi Cho Suh Vice President. Big Data, Integration & Governance IBM

2 Three strategic imperatives are reshaping the world Data for competitive advantage Cloud enables new business models people-centric Engagement g 2 Data is the world s new natural resource, transforming industries and professions

3 Systems of Insight create new value Systems of Engagement Systems of Insight Drive every decision Fuel every interaction Power every process Systems of Record 3 Cloud is creating new expectations

4 You havethree decisions that are transformational: 1. Build a culture to infuse analytics everywhere 2. Continuously curate information to realize full potential of all data 3. Compose and deploy data-rich applications to act anywhere, everywhere 4

5 #1: Build a culture to infuse analytics everywhere Start with the people! p Instill passion for curiosity Infuse data and analytics into key business processes Customers Operations Fraud and risk Ask Why? and What if? 5

6 Sophistication with simplicity Watson Analytics Putting the power to explore, discover, and decide into the hands of every business user Cognitive and data science capabilities embedded in the product A unified experience in the cloud 6 ibm.com/analytics/watson-analytics Embedded cloud services that make it easy to refine, access, and use new and existing sources of data

7 Ask a question in plain language g

8 Other relevant metrics Recommended visualization

9 Pop up slides Predictors identified automatically Data quality scored Seemoreat Made with IBM Booth 10, Expo

10 #2: Continuously curate information to realize full potential of all data How many answers can one piece of data drive? Is it fraud? Is it money laundering? A man goes to a jeweler and buys an expensive watch. 10 Is he a loyal client?

11 Continuously curate information to make it suitable for consumption by new and analytic processes Data Refine & Curate Business Moment A data refinery refines raw data into enriched information via a core set of services delivered on the cloud. 11

12 The Solution: A Data Refinery All Data Make Data Useful and Available to Everyone Systems of Insight IT and Data Stewards Business User Application Developer 12

13 Multi-National Banking and FinServ Co Challenges Manage data for analytics efficiently Modernize warehouse environments Reuse skills to analyze data in Hadoop Secure data across traditional and No SQL identify customers across massively large data sets accurately and quickly Locate/access data by LOB people easily Answer: Continuously Curate Information

14 #3: Compose and deploy data-rich applications to act whenever, wherever Rapidly develop with intended user(s) in mind with right interface Scale to unlimited users Purpose-built applications 14

15 Leverage data and analytic services on IBM Bluemix bluemix.net E-commerce Mobile Insight Internet of Things SQL Database MobileData Embeddable Data Geospatial Reporting Refinery Analytics 15 Analytics Warehouse Cloudant NoSQL DB Analytics Warehouse Analytics for Hadoop Time Series Database

16 GAIN Fitness Mobile Personal Trainer App powered by Cloudant The user experience is paramount to our success, and the mobile data replication and sync, and real-time analytics enabled by Cloudant are a big part of that. David Hoffman, CTO GAIN Fitness 16

17 Software as a Service (SaaS) applications by role and industry ibm.com/cloud-marketplace Finance Sales Marketing Risk Plus horizontal offerings for Database, Real-time Data, and Analytics 17

18 Your Next Steps Infuse analytics everywhere - Foster the culture of curiosity - Engage everyone with data Realize full potential of all data - Get, prep, enrich, and secure data - Enable for right place, right time in the moment Act whenever, wherever 18 - Compose System of Insight applications - Deploy SaaS applications for rapid value

19 Visit us at: The Future of Cloud for Digital Adopting Cloud in your IT Business Sourcing Environment 3:15 pm 10:15 am Yacht and Beach, Grand Harbor Dolphin, Europe 10 Re-imagine Enterprise Mobility and Security 3:15 pm New Cloud Services and Apps in a Fraction of the Time 10:15 am Dolphin, Southern 3 Dolphin, Southern 2 IBM Engagement Zone Dolphin Hotel Lobby Made With IBM Booth 10, Expo Join us at the IBM Cloud Café at the Yacht and Beach Club Schedule your own IBM-supported hackathon. Develop apps in the time it takes to order a latte. 19 #THINKTech

20 Re-imagine Enterprise Mobility and Security in the Era of Cloud Learn more IBM Big Data & Analytics IBM Big Data & Analytics website Customer stories Read

The Future of Cloud for Digital Business

The Future of Cloud for Digital Business Robert LeBlanc Senior Vice President Software and Cloud Solutions We are in an era of dramatic industry innovation & transformation Retail Healthcare Banking Insight for targeted campaigns Collaboration