Use Emerging Technologies to Gain a Competitive Advantage in the Market. Jason Glenn - Dell, Inc.

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1 Use Emerging Technologies to Gain a Competitive Advantage in the Market Jason Glenn - Dell, Inc.

2 Stakeholders will no longer accept a rearview look at the business Driving the need for high speed analytics Increasing volume, variety and velocity of data proliferation Enabling decision making in real-time Rapid distillation and filtering of data of all types Fast access to data driven decision making = competitive advantage Faster time to market where less time is spent on data acquisition and more time on data analysis Ease of use as analytics are brought in-line with daily business processes. Users often are unaware they re executing BI query 2 SAPPHIRE NOW 2013

3 What can high-speed analytics do for you? Customer Analytics Product Development Sales analysis Analyze customer data to improve experience Predict customer attrition, customize VIP, loyalty and reward programs with social feedback loops Analyze data to predict trends Out-innovate the competition and predict market and product trends Accelerate decisions to provide business impact Deliver fast and thorough analysis versus trial and error approach Supply chain Simplify and unify business processes Up to the minute visibility of granular demand and supply data 3 SAPPHIRE NOW 2013

4 Future of SAP applications are on Real-Time Data Platforms SAP HANA is x86 only, migration away from UNIX is inevitable Roadmap & planning begins now Not all business functionality in SAP software will be enabled for SAP HANA. SAP Sybase ASE provides replacement for legacy RDBMS with single vendor for support and cost savings 4 SAPPHIRE NOW 2013

5 Summary on Case Study: Dell Hybrid Cloud for SAP Content and Design 2011 ff. by VMS AG Dell Virtualized x86 solutions for SAP TCO considerations on an advanced architectural change Dell customer moves from a more traditional in-house operations model toward a hybrid cloud model as offered by DELL. The migration is put into life in 4 steps: SAP TCO model, Level 1 Dell Cloud triggered savings SAP Platform Migration 1 2 SAP 3 4 Automation The study elaborates two kind of savings: SAP Resource Pooling SAP Hybrid Cloud Solution Hardware/Software Investment 14% Implementation 24% Hardware/Software Ongoing Cost 11% Operations 2% Cost savings of 17.5% are expected to be caused by the very specific Dell Hybrid Cloud features. These savings can be safely generalized for other SAP implementations as well Additional 3.5% - 6% savings are generated in specific areas like the new feature of database compression, disaster recovery, hardware footprint. They vary with the degree of change, customer will have in the future and depend on how much use customer makes of the public cloud flexibility. Continuous Improvement Projects 11% Upgrade Projects 24% Total savings over the SAP TCO life cycle Additional savings for customer if cloud flexibility utilized 17.5% 3.5% - 6%

6 Dell Cloud for SAP Solution Series Dell Cloud Service Center Dell Cloud offers instant capacity for your SAP landscape featuring VMware vcloud Datacenter Service Secure fencing with VMware vshield & security monitoring with Dell SecureWorks Any premise application integration with Dell Boomi Service framework featuring 7x24 Dell ProSupport Cloud ecosystem featuring Dell Services SAP Global Cloud & Hosting Certifications Run SAP Methodology for Applications Management Service Desk Service bus Orchestration provisioning fulfillment - management SecureWorks & vshield SAP Landscapes SBX, TRN, & DR Managed Virtual Hosting Apps Data Dell Cloud with VMware vcloud Project Mgmt. Integration of Workloads Data Apps Hypervisor Service Catalog Cloud ecosystem Consulting Support App Services - Certifications SAP Landscapes PROD, QA, & DEV Customer Data Center Apps Data Reporting Infrastructure VMware vsphere 6 SAPPHIRE NOW 2013

7 Challenges with SAP Migration Projects Value What is the business outcome? Cost Is there real return on investment? Complex Sybase ASE migrations are fairly new Risky Migration will impact the business SAP and Dell partnership can: Roadmap of enhanced business value on SAP Real-Time Data Platform SAP & Dell can lower TCO with lower license fees and operational costs Dell ASE Test Harness can simulate a migration & validate Sybase Dell s ZeroIMPACT Migration Service will reduce risk & extended outage 7 SAPPHIRE NOW 2013

8 Sybase and SAP migrations are new to customers; Investigate with Dell Test Harness for SAP Sybase ASE Sybase ASE Database Computing Capacity Migration Services Features trial software of SAP Sybase Adaptive Server Enterprise Version Computing capacity within Dell s Managed Virtual Hosting Datacenter featuring VMWare VSphere Dell Migration Services for SAP Application to migrate, build and execute validation service Performance Measurement 24x7 Support $$$ Free to Customers who migrate to Dell Dell Foglight for Sybase ASE to measure performance of SAP application during validation examination. 24x7 Support for Infrastructure and Security Monitoring for duration on validation service Fully refunded examination cost for customers who choose Dell for Migration Services 8 SAPPHIRE NOW 2013

9 Dell Test Harness for SAP Sybase ASE Dell Managed Virtual Hosting Center MEASURE Dell Foglight DB Performance & Comparative Analysis 6 Run Validation Test Customer Premise Existing SAP DEV Application on Oracle (Unix, Window, Linux) OLD 5 Existing SAP Application on Oracle (VMWare, WIN/LIN) Setup Monitor NEW Existing SAP Application on Sybase ASE (VMWare, WIN/LIN) 3 Build SAP Instances (Old & New) 1 SAP DB Export Oracle RDBMS 2 Migrate to Dell Datacenter Oracle RDBMS 4 SAP DB Import Sybase RDBMS 9 SAPPHIRE NOW 2013

10 Dell ZeroIMPACT Migrations for SAP Provides SAP customers with transparent, limited downtime migrations for Oracle platforms using Dell s SharePlex migration technology. Native support for Oracle to Sybase. Synchronous Replication Features Dell SharePlex software to provide synchronous updates to target platform from Oracle during migration cutover window. Fewer Migration Cycles Dell SharePlex eliminates need for tuning migration process cycles to support downtime windows. Supports local, remote and cloud computing configurations. 100 s Proven technology with 100 s of Oracle database migrations Peace of Mind Proven Technology Dell Migration Services for SAP Applications to design, build, and migrate $$$ ZeroIMPACT means limited SAP outage during cutover and eliminates lost revenues. Migration Services Eliminates Lost Revenue 10 SAPPHIRE NOW 2013

11 ZeroIMPACT Cross Platform/Oracle Migrations Heterogeneous cross platform migration where Oracle versions do not allow data file conversions Target system database is created with no risk to the production system and becomes the final production system Users are switched to target system after database migration is completed and tested Primary Production SAP System (Oracle) Temporary Interim SAP system (Oracle) BCV/RMAN SharePlex Secondary Production SAP system (SAP Sybase ASE) 11 SAPPHIRE NOW 2013

12 12 SAPPHIRE NOW 2013 Global Marketing

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