Parallel Seminar: Visitor Centres and Customers Tour. Thursday :30 13:30. Pilke Science centre Forest learning together

Transcription

1 Parallel Seminar: Visitor Centres and Customers Tour Thursday :30 13:30 Pilke Science centre Forest learning together Partnerships Heikki Hepoaho Science Centre Chief Metsähallitus Co-operation in forest learning Piritta Marttila Learning Coach Metsähallitus 1

2 Sisältöesimerkki: Kansallispuistojen laulul Open since 2011 Created together with Forest cluster Sustainable use of forest, products, bioecomy About customers/year + Outreach customers About events/year At the Science Centre Pilke exhibition you will have the opportunity to explore the forest with all your senses and from many different angles Tool of communication renewing all the time Arena, a forum, learning environment = More than a place way to act Small and agile The Pilke building might be regarded as the largest exhibition object of the Pilke Science Centre. As a modern, ecologically and architecturally interesting wooden building, it is an example of sustainable use of northern forests. 2

3 The concept is created by communicating How we see people customers and perception p of learning Knowledge perceptionlearning by doing crafting knowledge together More than a place A way to act X How we see the environment Positive outlook as a valuein itself 3

4 Philosophy Perceptions on knowledge, learning, environment, people The concept is created by communicating Benchmarking = analyzing your forerunners Target groups from ALL to a more structured view Emphatizing: a local lumberjack, angstied teenager Mottimetsä 1000 ha of real forest Valuesof the target groups evaluations EVA s value bank Evaluating possible organisation models Inspirers Budgeting Pilke s values and corporate culture positive and agile Continous development Intuition A quick first vision of the goal A tool for communication not an institution Values 4 Operational environment Pilke Shop Project draft complementing not competing synergy companionships future scenarios Quality handbook Opening Putting the concept on paper Way to communicate Metsähallitus a pioneer Doing things the Pilke way synergy Customer research Learning Forest Arcade outreach Continuous Targeted: forest professionals etc.

5 5 The concept and Companionships -Stakeholders

6 The concept and Partnerships - Science Centre Pilke Forest companies Stora Enso, UPM, Metsäliitto, John Deere, Ponsse, Pölkky Oy, Puukeskus Oy Other companies Bombardier Oy, Lappset Group Oy, Osuuskunta Nonas OSK Solutions Oy, Simtarget Ab, Simosol Oy, Ten Twelve Oy, UPM Raflatac, SCA Packaging Pakkausjaloste Oy, Treeform Oy, Northlight Pictures, AD Kioski Contractors Manufacturers Demo manufacturers Content providers Local communities and neigbours See third sector Arktikum House Korundi House etc Walk in customers Third sector Scouts Suomen Metsätieteellinen Seura Mushroom association Live Role layers associations etc Schools and Universities Univercity of Lappland Univercity of Helsinki Rovaniemen ammattikorkeakoulu Etc. Forestry operators SMY Finnish Forest Assosiation SMS Finnish Forest Foundation Forest Owners MMS Metsämiesten Säätiö Foundation Partners Science Centers National: Tietomaa, Heureka, Arctic Centre Scandinavian: NSCF = Nordic Science Centre Association European: ECSITE = The European network of science centres and museums General goverment Regional Municipals etc. Research and development Luke Natural resources institute Finland VTT Research groups & researchers IBFRA 6

7 The concept and Partnerships - Benefits Information about customers Ongoing dialog Better services Resources Doing together Projects Colliding New ideas, new approaches Know how Best practices New ideas, new approaches Learning Constant Improving Information about innovations Technologies Content New ideas Communications Shared message Information about innovations Technologies Content New ideas Benchmarking Identity Strategy Specialisation 7

8 The concept and Partnerships - Benefits Most important in partenrships is what they do to our organizational culture Small Agile Teams Pilke way Constant learning 8

9 Co-operation in forest learning Exhibition The Science Centre exhibition Spatial communication! From abstract to concrete and multisensoral Constant development Inspiring the visitors doing and learning together A learning environment in itself 9

10 Co-operation in forest learning Concepts The Science Centre concepts Profiled workshops and learning experiences for different groups No temporary exhibitions, except! Pilke Café: coffee, expert lecture, discussion and exhibition visit Events and happenings: hosting and co creating 10

11 Co-operation in forest learning Play Decide Learning games: PlayDecide PlayDecide is a discussion game to talk in a simple and effective way about controversial issues. 11

12 Co-operation in forest learning Forest Arcade Outreach pop up Science Centre with Forest Games Idea: a positive and active imprint of the forest in an urban environment 12

13 Co-operation in forest learning Young influencers forum Bioeconomy grows in forests 17 selected young influencers: active in politics, Social media, associations, Youth organizations Finnish forest association with Pilke 13

14 Co-operation in forest learning Mottimetsä 1000 ha of normal multiple use forest An active relationship with the forest a place for being and doing not just watching Roleplayers Scouts Schools 14

15 15 Co-operation in forest learning Mottimetsä

16 Co-operation in forest learning Teacher education and support Coworking with university teacher education Case Forest design oriented pedagogy education Supporting Design oriented and inquiry based learning projects 16

17 17 Co-operation in forest learning Case Forest

18 Future plans: Outreach on big scale -Pilke360 and PilkeCafe360 -Basic information about sustainable use and bioeconomy -Where to find new people to bioeconomy growth? -Biotimes Suomi100 -A travelling exhibiton truck about bioeconomy 18

19 The concept and Companionships with stakeholders Should we activate co operation inside Eustafor between visitor centers? How should it be done? 19

20 Thank you - Pilke Science centre Forest learning together Partnerships Heikki Hepoaho Science Centre Chief Metsähallitus Co-operation in forest learning Piritta Marttila Learning Coach Metsähallitus 20