World Food Day - FAO

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1 World Food Day - FAO and the ilan Urban Food Policy Pact - ontact: world-food-day@fao.org

Following the presentation of the ilan Urban Food Policy Pact (UFPP) to United Nations Secretary-General Ban i-moon during the World Food Day ceremony at Expo ilano 205, the collaboration continues

2 Following the presentation of the ilan Urban Food Policy Pact (UFPP) to United Nations Secretary-General Ban i-moon during the World Food Day ceremony at Expo ilano 205, the collaboration continues between the members of the UFPP, the UN, and the UN s lead specialized agency in the international fight against hunger, the Food and Agriculture Organization (FAO). The second annual gathering of mayors committed to the UFPP will take place once again during World Food Week and coincide with this year s official celebration of World Food Day at FAO Headquarters on Friday, 4 October 206. limate is changing. Food and agriculture must too. is the theme for World Food Day 206 celebrations. This is a reminder of how we need to adapt agriculture to climate change in order to feed a growing population. The global goal for achieving Zero Hunger is 2030, but without addressing climate change, it cannot be reached. ities committed to the ilan Urban Food Policy Pact are working towards this goal by developing sustainable and equitable urban food systems. World Food Day is the moment to raise awareness about hunger and call people to action. elebrated each year on 6 October, World Food Day commemorates the founding of FAO in 945. Events are organized in over 50 countries across the world, making it one of the most celebrated days of the UN calendar. These events promote worldwide awareness and action for those who suffer from hunger and for the need to ensure food security and nutritious diets for all. FAO is calling on UFPP cities to raise awareness about the need to end hunger and how by working together, we can end hunger in this lifetime and become the Zero Hunger Generation. This is the perfect occasion for your city to showcase its commitment to the UFPP and to the global Zero Hunger goal. FAO will feature participating cities in a map on the World Food Day website. Read more to find out about simple ways in which you can promote World Food Day and the ilan Urban Food Policy Pact. This toolkit also provides links where modifiable graphics and video can be downloaded. 2

3 WFD 206 Visual Identity The visual identity for World Food Day 206 is composed of several elements. The main symbol is the orange cloud, which acts as a warning and represents the changing climate. The bright orange hues, which are uncharacteristic of real clouds raise the issue that climate change is human-induced. In direct contrast, the seven icons below the cloud are a positive reminder that we can combat climate change by adapting several areas linked with food and agriculture - forestry, livestock, agriculture, fisheries, natural resources, food systems and food loss and waste areas in which FAO actively supports countries around the world. 073e//06.6 The reflection of the seven icons in grey scale suggests that the future of hunger and climate change may not necessarily be positive, unless we take immediate action. 29/07/6 2:05 WFD206_V_Poster70X40cm_EN_Agriculture.pdf 29/07/6 :58 WFD206_V_Poster70X40cm_EN_Livestock.pdf 2:04 WFD206_V_Poster70X40cm_EN_Wastefood.pdf 29/07/6 2:22 WFD206_V_Poster70X40cm_EN_Resources.pdf 29/07/6 2:03 WFD206_V_Poster70X40cm_EN_Fishery.pdf 29/07/6 2:07 WFD206_V_Poster70X40cm_EN_Food.pdf ake fisheries and aquaculture more resilient and efficient to feed the future. ake food systems sustainable for a Zero Hunger Generation. 09e//07.6 Nurture natural resources for future generations. 089e// e//07.6 Waste less. Global food wastage emissions are almost equal to global road transport emissions. 090e//07.6 Reduce greenhouse gas emissions with better livestock management. 087e// e//07.6 hange the future of agriculture. hange the future of hunger. 2:06 anage forests sustainably. Trees absorb carbon from the atmosphere and support livelihoods. 29/07/6 29/07/6 092e//07.6 WFD206_V_Poster70X40cm_EN_Forestry.pdf The series of triangles that make up the visual identity is a visual reminder of resilience; no matter how you change the elements of a triangle, its shape remains. Resilience is at the core of World Food Day 206. Read about the World Food Day 206 theme here. 3

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5 Logo of ity ity branding We have developed a specific format of the World Food Day visual identity for promoting World Food Day and the ilan Urban Food Policy Pact. This graphic can be used for posters, billboards, advertising spaces in public areas or squares, public buses, etc. The graphic has been developed in such a way that it can be tailored for each city by inserting the city s name in the text and the city s coat of arms/logo where it is indicated in the graphic on the left. 4 October ayors Summit FAO, Rome, Italy. 7 language graphics as well as a modifiable graphic, which can be changed according to your language, are provided in the Dropbox link. 5 ilano is teaming up with over 20 cities worldwide to find local solutions for global issues.

In September, we will circulate the World Food Day video spot ( minute) which we would encourage you to air on

6 video animation Promote the World Food Day video animation ities are encouraged to air the WFD-UFPP animation on public transport such as trains, metro and city buses. In September, we will circulate the World Food Day video spot ( minute) which we would encourage you to air on national television. ities can add 0 seconds to the animation or video spot with a slide that combines the city logo/coat of arms with the phrase that is used in the poster graphic. 6

7 Gif animation Add a WFD-UFPP banner to your website our city can also participate by adding a World Food Day 206 and ilan Urban Food Policy Pact banner to your website. This animated banner links to the UFPP page on the World Food Day website where we talk about the upcoming Summit. 7

#WFD206 #UFPP Spread the word on social media

Use the World Food Day hashtag #WFD206 and ilan

on Twitter and other social media channels.

in 7 languages or adapt them using other

Add the folowing phrase to your Tweet: #WFD206

8 #WFD206 #UFPP Spread the word on social media Help spread the word on social media! Use the World Food Day hashtag #WFD206 and ilan Urban Food Policy Pact hashtag #UFPP together on Twitter and other social media channels. ou can also use the Twitter graphics provided in 7 languages or adapt them using other languages. Add the folowing phrase to your Tweet: #WFD206 #UFPP [Insert city] is teaming up with over 20 cities worldwide to find local solutions for global issues. 8

the World Food Day 206 orange cloud, together with the slogan,

9 Install a static air balloon or blimp above your ity Hall our city could also install a static air balloon or blimp in the shape of the World Food Day 206 orange cloud, together with the slogan, limate is changing. Food and Agriculture must too., above the ity Hall. 9

How to feature on the UFPP World Food Day map We want to hear about your city s efforts to promote the UFPP and World Food Day 206. Write to us at world-food-day@fao.

10 How to feature on the UFPP World Food Day map We want to hear about your city s efforts to promote the UFPP and World Food Day 206. Write to us at world-food-day@fao.org and send us a photo of your posters, billboards or the WFD animation showing on public screens. our photo will feature on a dedicated map of UFPP cities supporting World Food Day. If there is a good turn-out, we will also promote these efforts at FAO Headquarters during World Food Week. 0

11 Thank you! - ontact: world-food-day@fao.org All material can be found at the following link:

16 October 2016 World Food Day. Climate is changing. Food and agriculture must too.

16 October 2016 World Food Day Climate is changing. Food and agriculture must too. World Food Day Each year, the Food and Agriculture Organization of the United Nations (FAO) celebrates World Food Day