FOCUS ON MINING ESTRATEGIC OPTION FOR A MEDIA PLAN TO TARGET THE BRAZILIAN MINING INDUSTRY

Transcription

1 FOCUS ON MINING ESTRATEGIC OPTION FOR A MEDIA PLAN TO TARGET THE BRAZILIAN MINING INDUSTRY M E D I A K I T

2 EDITORIAL PROFILE IN THE MINE is a publication directed to mining and aggregates industry. IN THE MINE is especially a means of delivery of qualified content gathering a team of journalists and consultants with over 30 years of activity in the mining sector. All aspects involved in this important activity are addressed in an objective way, including not only technical subjects but also social and environmental impacts, information technology, environmental law, market research, training and operational safety IN THE MINE is dedicated to all professionals who work daily in order to find technological alternatives to increase the activity efficiency, with lower costs and higher productivity. IN THE MINE has its own flags, among which the defense of sustainability and mining responsibility towards society. IN THE MINE, which for more than a decade has launched a new concept of communication and language among publications focused on the mining sector, it innovates once again. Completely set in the era of social networks, has transformed its website into content reference, where the print media, gained scale and impact on all the major social networks. Format 20,2 x 26,6 cm (closed) Circulation: 10,000 copies Periodicity: Bimonthly SEGMENTED CIRCULATION READERSHIP PROFILE 46% Mining and Quarry 3% Foundations and government agencies 17% Engineering, consultancy and prospection companies 2% Universities and R&D institutions 4% Geology and mineral search companies 5% Technical consultancies for environment mining BY POSITION 48% CEO s and Directors 41% Managers / Supervisors 11% Other professionals BY DEPARTMENT ON THE MINES AND QUARRIES 45% Commercial 25% Engineering / Planning 16% Production / Operating 7% IT 4% Human Resource 3% Others 3% Service providers (materials analysis, maintenance, security, finances, etc.) PERCENTAGES BY REGION 7% Steel companies 12% Manufacturers and rentals of equipment and heavy vehicles 23% 13% 1% Advertising and communications agencies 12% 42% 10% READER S PECULIARITY 85% Influence or decide on buying process 74% After reading, filing the In The Mine for consultation

3 EDITORIAL HIGHLIGHTS 2018 ISSUE HIGHLIGHTS BOOKING FOR AD CIRCULATION 70 NOV/DEC (2017) THE TOP BRANDS IN THE BRAZILIAN MINING Ranking of equipment for big, medium and small mining operations Maintenance for processing plants JAN/FEB INNOVATION: MANAGEMENT PROCESSES AND PRODUCTION Technology: Mining and ore loading ITM Guide Off Road Trucks MAR/APR THE MAP OF THE MINE 2018 Handling and transport of materials Technology : Drilling and blasting E MAP OF THE MINE 73 MAY/JUN OF MINERAL PROCESSING Crushing and Ore Classification Transport: Internal and external logistics Maintenance: Equipment and vehicles PROCESSING 74 JUL/AUG SUSTAINABILITY ON MINING YEARBOOK Mineral Processing Plants Hydrology: Projects, Equipment and Services Technology IT: Operational management and control SUSTENTABILIDADE 75 SEP/OCT REGIONAL MINING YEARBOOK Main projects in all regions of Brazil) Technology: Drilling and blasting ITM Guide EXPOSIBRAM Amazônia 2018 Preview ANUÁRIO CIRCULATION EXPOSIBRAM Amazônia 2018 AND M&T EXPO NOV/DEC THE TOP BRANDS IN THE BRAZILIAN MINING Ranking of equipment and services for big, medium and small mining operations ITM Guide: Surveying, analysis and geoprocessing Mineral Prospecting: who researches what and where TOP IN THE MINE * The issues above are subject to change at the editor s discretion, whenever relevant market development warrant extensive or immediative reporting. ** The dates may be changed during the development of issues, but this will be notified to advertisers in a timely manner.

4 AD S 2018 GENERAL INFORMATIONS & AD S RATES AND SIZES 40,4 X 26,6 CM 40,4 X 26,6 CM DOUBLE PAGE OPENING DOUBLE PAGE SPREAD COVER POSITION 2ND AND 3RD COVER FULL PAGE INFO ADVERTISING 13,5 X 26,6 CM 20,2 X 13,3 CM 10,5 X 26,6 CM 20,2 X 8,9 CM 6,8 X 26,6 CM 10,1 X 13,3 CM 6,8 X 13,3 CM 2/3 PAGE [VERTICAL] 1/2 PAGE [HORIZONTAL] 1/2 PAGE [VERTICAL] 1/3 PAGE [HORIZONTAL] 1/3 PAGE [VERTICAL] 1/4 PAGE 1/6 PAGE Ad only in 4 colors in media file JPG or PDF, 300 dpi, CMYK The issues are available in PDF format just for the advertisers Reprints of issues are payed (prices under consult) ADVERTISING ON THE MAP OF THE MINE THE MAP(MAPA DA MINA) A framework for analysis, planning and management of the entire industry. Condensed consolidated data on: Mineral Research, Implementation and Expansion Projects, Programs Public Bodies, Areas Mapping, Infrastructure Logistics, Mineral Development Polos, tax incentives, OTGM Mining and issuance of securities. Advertising + Logo Advertising Logo IMPORTANT NOTE: THE VALUES DOES NOT INCLUDE AGENCY COMMISSION.

5 BRAND MANAGEMENT BRANDING Strategic action targeting to increase the customer perception of the company in a positive way. It is about linking the company s identity directly to the interests and needs of your target audience. Enhancing the brand, by repeating the same icon or symbol, associated with a great customer experience, creates reputation and recognition from end to end of company s business COVER STORY Insert logo and slogan of the company at the top or at bottom on every page of the Cover Story. There is also the option of inserting a footer. Both up to 5 cm height. Special Editions (logo or footer) Em 2016, são três edições especiais e três comuns. Common Issues (logo or footer) SECTIONS Insert logo and slogan at the top or at bottom on every page of one of the following sections: MinePersonalidade, MineInsight, MineArtigos ou Minegaleria. There is also the option of inserting a footer. Both up to 5 cm height. MINE PERSONALIDADE Each issue highlights a professional with outstanding performance and recognized in an exclusive interview that deals topics of current interest in the mining sector. MINE INSIGHT Mineral exploration development prospects in Brazil, open to participation by investors. MINE ARTIGOS Article of specialists focusing on current trends in the Brazilian mining market. MINE GALERIA Technological innovations, scientific discoveries, previously unpublished photographs or other curiosities linked to the mining sector. MinePersonalidade (logo or footer on 3-4 pages of content) MineInsight (logo or footer on the first page of content) MineArtigos (logo or footer on 3-4 pages of content) Minegaleria (logo or footer on the first page of content) CASE STORY Report from magazine editorial staff with a customer indicated by sponsor. This work will be done by phone, or in the field (with costs in this case assumed by sponsor). The special report will be published in size of 1/2 or 1/3 page with an observation in the footer: Sponsored by and the name of the sponsor. The sponsor will have a time previously established to check story details before publication. 6 issues 3 issues BONUS ANY MODALITY: INSERT OF THE COMPANY LOGO ON THE MAPA DA MINA 2018

6 SITE BANNERS SPECIFICATIONS AND VALUES TOP FULL BANNER TOP FULL BANNER 620 X 80PX MAX 45KB FULL BANNER 620 X 80PX MAX 30KB MEGA BANNER MEGA BANNER 300 X 300PX MAX 80KB BANNER DOUBLE BANNER DOUBLE 300 X 50PX MAX 45KB FULL BANNER BANNER SIMPLE BANNER SIMPLE 135 X 60PX MAX 15KB 1 MONTH 2 MONTHS 6 MONTHS ONE YEAR IN THE MINE WEBSITE AND SOCIAL MEDIA 2018 SPONSORED CONTENT ONLINE Space created especially for the sponsor to promote concepts and new technologies related to the mining industry. Each sponsor will have their individual and personalized page within the In The Mine website with logo and direct links to their own website. These information (texts and videos) will be posted on specific sections of the website of the magazine In The Mine ( eg, mining, processing, case stories, equipment, projects, training, and security) and shared in the channels of the in The Mine on social networks (Facebook, Instagram, Linkedin, Google+, Youtube and Twitter). 2 MONTHS 4 MONTHS 6 MONTHS ONE YEAR TEXTS PHOTOS VIDEOS POST IN THE MAGAZINE PROFILES IN THE MINE (FACEBOOK, INSTAGRAM, LINKEDIN, GOOGLE+, YOTUBE AND TWITTER) IMPORTANT NOTE: THE VALUES DOES NOT INCLUDE AGENCY COMMISSION. 55 (11) tais@inthemine.com.br Rua Pereira Stéfano, conjuntos 911/912 - São Paulo - SP - Brasil