Water sustainability across The Middle East in changing times Tolga Sezer CEO Masafi LLC

Transcription

1 Water sustainability across The Middle East in changing times Tolga Sezer CEO Masafi LLC

2 Agenda 1. The changes across ME 2. Implications on beverages 3. Key challenges 4. A new approach to address the challenges 5. Masafi way

3 The changes across ME

4 The changes across ME 1 Social & Demographic changes 2 Macro-economic changes across ME 3 Water Stress By Country 4 Middle East Consumer Trends

5 The changes across ME 1 Social & Demographic changes 2 Macro-economic changes across ME 3 Water Stress By Country 4 Middle East Consumer Trends

6 Social & Demographic changes Growth rate +50% in last 20 years Source: UN, OECD, European Environment Agency, PWC Analysis based on World Bank and Dubai DTCM data

7 The changes across ME 1 Social & Demographic changes 2 Macro-economic changes across ME 3 Water Stress By Country 4 Middle East Consumer Trends

8 Macro-economic changes across ME Overall economies of ME countries slowed down after oil price drop starting since UAE Government Spending AED 162M 153M 33M Average Oil Price (US $ / Barrel) Middle eastern Countries Personal Income Tax Corporate Tax Sales Tax / VAT Egypt 22.5% 22.5% 14.0% Iran (Islamic Republic of 0.0% 0.0% 9.0% Bahrain 0.0% 0.0% 0.0% Cyprus 35.0% 12.5% 19.0% Iraq 15.0% 15.0% 0.0% Israel 50.0% 24.0% 17.0% Jordan 20.0% 20.0% 16.0% Kuwait 15.0% 0.0% 0.0% Lebanon 15.0% 20.0% 11.0% Oman 15.0% 0.0% 0.0% Qatar 0.0% 10.0% 0.0% Saudi Arabia 0.0% 20.0% 5.0% State of Palestine 0.0% 0.0% 0.0% Syrian Arab Republic 22.0% 28.0% 0.0% Turkey 35.0% 22.0% 18.0% United Arab Emirates 0.0% 0.0% 5.0% Yemen 15.0% 20.0% 5.0% Source: WB, OPEC,

9 The changes across ME 1 Social & Demographic changes 2 Macro-economic changes across ME 3 Water Stress By Country 4 Middle East Consumer Trends

10 Water Stress By Country Source: World Resources Institute

11 The changes across ME 1 Social & Demographic changes 2 Macro-economic changes across ME 3 Water Stress By Country 4 Middle East Consumer Trends

12 Middle East Consumer Trends People now prefer to eat healthy vs Fast food. The Healthy Life Style and Being Environment Friendly trend is getting popular Yoga has become increasingly trendy in the last 5 years Yoga 4% 10% CrossFit 1% 2% Skydiving 2% 2% Rugby 3.5% 3.7% Golf 8.5% 11% Total 3.8% 5.7% Hybrid/Ele ctric Car 31% Healthy Eating habits 169% Healthy life style 2pp Source: Crimson Hexagon/House of social

13 Top consumer concerns: Bottled drinking water Among the top concerns for bottled water are ingredients, impact on environment and authenticity of brands 34% Plastic Bottles Harmful To Environment 31% High Sodium Does Not Appeal To Me 22% Unsure About The Ingredients In Water 22% Ingredients Chlorine / Lime Harm Skin / Internal Organs 22% Market Is Full Of Spurious Brands 21% Not From Natural Source Source: IPSOS Marketing

14 Implications on beverages

15 Water is the fastest growing category 1. Bottled water growing at a much faster rate than any other categories like CSD, Juice & sports drinks Source: Euromonitor

16 Key challenges

17 Key Challenges 1. Population and water consumption growth lead to potential risk of clean water access 2. GCC relies on desalination for around 70% of it s water 3. Environmental impact of irrigation 4. Inefficient usage of water resources in production 5. Climate change

18 A new approach to address the challenges

19 A new approach to address the challenges

20 Masafi way

21 Masafi role to address the challenges Masafi as a leading regional player will provide only water from source in a sustainable way. We will use the preciouses recourses in a responsible way and deliver best in class products to our consumers Protect water sources & drive efficient usage

22 Policy Conserve all resources and optimize their usage through scientific methods Continuously strive to minimize waste by all possible actions and recycle where possible

23 Existing Programs Effective maintenance of all pipes and valves to avoid leaks Closed Loop Recirculation (Cooling Water Recirculation). Use of Treated Wastewater for Gardening Source Protection Plan: Installation of SS well head, enclosure and access control system to all our working wells WATER USAGE RATIO (WUR) = L water used / L beverage produced % WAR = 1.44 L/L 1.00 Into Bottles Production Operational Wastages (CIP, Drains,Overfill) Utilities Raw water Processing Operational Wastages (UF Plant, RO Plant rejects)

24 Masafi: your local source of goodness