Organising High Performance Sustainable Events. MCI Sustainability Services

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1 Organising High Performance Sustainable Events MCI Sustainability Services

2 OBJECTIVES Learn some best practices Gain some top tips and technical understanding Get inspired to action

3 The Framework Author: Date:

4 Tactical Focus and Workstreams DESTINATION VENUE HOUSING AND REGISTRATION FOOD AND BEVERAGE TRANSPORTATION The MCI Sustainable Event Management Approach focuses on 10 workstreams. The toolbox uses guidelines, templates and supplier questionnaires to engage the value chain to measure and improve performance. AGENCIES PRODUCTION (CONSTRUCTION, IT, AUDIOVISUALS, EXHIBITS) BRANDING & COMMUNICATIONS ENERGY & OFFSETS COMMUNITY OUTREACH 4 Builds upon APEX/ASTM Environmental Sustainability Event Standard covering all major areas of meeting production

5 D estination Destination

6 Choosing a sustainable destination When choosing a sustainable destination consider the following four areas: Environmental Performance: Air quality, use of renewable energy sources, the accessibility of public transport, traffic congestion and waste disposal infrastructure. Social Performance: Level of social development, inequality and corruption Supplier Performance: Sustainable practices of the destination s suppliers such as hotels, caterers, restaurants and venues 6 CVB Performance: Analyze the CVB. Consider the sustainability strategy and reporting, the client support offered and their role in promoting sustainability in events. The city of Kyoto has a landfill diversion rate of practically 100%!

7 How do you find a sustainable destination Use the Global Destination Sustainability Index A collaborative project designed to make it easier for organisers to find a sustainable destination for their next event 7

8 Venue and Hotel

9 Choosing a Sustainable Venue Look for venues with green policies, practices and certifications. A venue with proper sustainability management in place will automatically make your sustainability efforts much easier to implement! Marina Bay Sands, Singapore Santa Clara Convention Centre, Santa Clara The Terminalerne, Copenhagen The Marina Bay Sands in Singapore has its own in-house recycling program and is ISO certified The Santa Clara Convention Centre sources 47% of its energy from renewable sources The Terminalerne features a green roof (which reduces rainwater runoff by 80%), a water reduction program and and a sophisticated energy management system 9

10 Develop a policy Send venue Requirements: - Are you third-party certified in sustainability? - Do you have a sustainability committee, team or responsible individual? - Do you have at least 4 recycling streams? - Do you have an energy management plan with reduction targets? - Do you train staff regularly on environmental awareness and sustainability? - Are you able to measure and report on waste, water and energy use? Include clause in contract

11 Food and Beverage

12 Use Sustainability to Improve THE DINING EXPERIENCE FLOSS Fair Local Organic Seasonal Sustainable 12

13 PROMOTE EXCITING VEGETARIAN FOOD 13

14 Opting for a More Sustainable Menu Water-Wise Menu Source locally to avoid emissions from long-distance transport Promote exciting vegetarian dishes Pay attention to your carbon and water footprint According to the Water Footprint Network: Beef has 3.5 times the water footprint of chicken, and 8 times that of vegetarian option Choosing chicken over beef for a 2650 person banquet saves enough water to fill an Olympic-size swimming pool Don t forget about utensils! Minimize water bottles by opting for tap water (if available) or bulk dispensers in carafes, and replace disposable service-ware with reusable or biodegradable options 14

15 Work with chefs to tell a story about local food and sustainability

16 ICCB 2017: Food and Catering Reduced food waste by requiring advanced purchase and confirmation Bought MSC certified Salmon and the majority of other seafood from local artisan fisherman Served Bird Friendly (BF) coffees that comes from farms that have both organic certification and a shade tree cover that meets the science-based BF criteria based on research by the Smithsonian Migratory Bird Center (SMBC) Offered a 80% vegetarian and vegan menu options. 50% of all food was sourced locally Used ceramic and metal plates, cups and cutlery, eliminating 98% of disposable service ware Eliminated all beef from the menu ICCB 2017 Annual Meeting Sustainability Report

17 Production

18 MCI s Sustainable Production Approach 5 R s Rethink Reduce Reuse Recycle Report 18

19 19 1. RETHINK

20 Rethink: Project not build Resource Efficient 20 Source: Dorier

21 Favour LED lighting Light Emitting Diode (LED) lighting is a great way to reduce energy use and is desirable for a number of reasons. The adoption of LEDs is now quite commonplace and widespread in many locations, but it s always important to ask. Experiential 1. Asynchronous Change 2. Colour control 3. Heat reduction Operational 3. Weight 4. Trucking 5. Cost Effective 21

22 Rethink: Where can I make better material choices? Branding and Signage Carpeting and stands Inks, Lanyard & Badges 22

23 Material Choices: The Good, the Bad and the Ugly Rigid PVC (Komatex, Sintra) Foamboard (Ultra Board, Gator Board, Foamcore) Vinyl Fiberboard (HDF/MDF) Bio Foam Board Stretch Panel (ultra flex or PET) Ecoboard (Cardboard) Honeycomb (Cardboard) Falconboard 23 Source: Meet Better Easy Ways to MeetGreen

24 24 2. REDUCE

25 Reduce Carpet Waste Merchandise Reduce the area of carpets needed Rent carpets instead of buying them Rent reused carpet tiles Switch to recyclable carpet Switch to carpet made from recycled materials Eradicate water bottles and save on costs Use condiment stands instead of individualised packages Eliminate single-use items such as plastic cutlery If merchandise must be sourced, make sure only the necessary amount is purchases and not more Rethink whether merchandise is reusable and useful Reducing merchandise also reduces costs 25

26 Key Achievements: Exhibition We eliminated the use of bags and disposable plastic badges. We used cotton lanyards and recycled cardboard. For the exhibition we only used reusable modular stands with very minimal waste. Exhibitors were asked to bring the minimal amount of brochures and merchandising. We only printed 50 event program books (instead of 1500) Eliminating printing, plastic badge holders and programs produced $11,700 in savings

27 27 3. REUSE

28 Reuse: Banners Upcycle and repurpose material Reuse signage when possible Donate and support the local community Collect lanyards and badge holders 28

29 One s Trash, Another s Treasure Making event props from recycled items

30 30 4. RECYCLE

31 Partner to improve event recycling Implement Proper Segregation Bins Ensure that recycling and compost bins are accessible and sufficient Improve signage: photos and words 31 Educate Staff, Suppliers and Participants on Waste Stream Management Processes

32 32 5. REPORT

33 Weight (kg) Waste Management The event produced metric tonnes of waste, equivalent to 7.05 kg per delegate. 96% of all materials were reused, recycled or donated BAM2017 Waste Treatment by Stream (kg) BAM2017 Waste Treatment by Stream (%) INCINERATED 4% LANDFILLED 0% REUSED 11% COMPOSTED 13% Recycled Composted Reused Incinerated Landfilled RECYCLED 72%

34 34 Transportation

35 Developments in Transportation Eco-Friendly Vehicles CO2 Neutral Boats Electric Buses 35

36 Conduct Proper Transport Planning Develop Policies Reduce pollution by applying an antiidling policy that follows a designated route Promote Carpooling SAP developed an app TwoGo for its Global dkom event series that made carpooling for the delegates easy Reduce waste by filling buses to maximum capacity and favouring transport using battery, biofuels or newer, more efficient vehicles 36

37 Integrate Carbon Offsetting Apply a low cost per delegate fee in your events and invest in certified development projects

38 ICCB 2017 Carbon Offsetting $12K was invested in 2 certified local projects. One on the reforestation and restauration of over 4000 hectares in Puerto Carreño, Vichada The other on reducing the consumption of firewood by constructing and installing efficient cooking stoves in rural communities of Colombia. These projects will help offset 100% of the event s carbon emissions.

39 Community Outreach

40 Think longer-term Symantec created a partnership to deliver Plant-for-the-Planet Academies at their conferences 40

41 Branding and Communication

42 Educate Use the event to educate and raise awareness about sustainability and catalyse action SAP dkom Global 2016 electric car and e-bike exhibition

43 Choose Ethical Merchandise Who made this? What were their working conditions? The Thailand Convention and Exhibition Bureau incorporates locally-sourced gifts into their supply chain 43

44 Make your efforts visible SAP created an infographic to communicate the sustainability initiatives implemented at their Kick-Off meeting to their attendees. These signs were either printed on recycled PET banners (which were turned into tote bags after the event) or utilised digital signage. 44

45 DMF 2016 Wall of Fame

46 And don t forget to be Sustainable, we need to have FUN!

47 Pedal Power Promote Sustainability & Wellness by sponsoring pedal powered Juicers or Charging Stations 47

48 Harnessing Kinetic Energy with Pavegen

49 But isn t all this EXPENSIVE too?

50 Not necessarily! (Our average ROI of 66%)

51 ICCB17 Sustainability Performance Summary ICCB 2017 Results Reduced Environmental Impact Community Development The sustainability approach significantly increasing the event s social, environmental and economic performance. Produced only 1 tonne of waste. Diverted 56% from landfill Invested $12K On 2 certified conservation projects supported 2 Projects Return on Investment Reduced Environmental Impact Local Economic Development $11,700 Saving from sustainability actions Produced 1700 tco 2 e Offset 100% annual CO2 output of 883 Colombians Sourced 53% of food locally, on average Within 160km

52 Report: Association Case Studies Danish Maritime Forum 2015 The Danish Maritime Days run international conference was held in Copenhagen and attracted 200 delegates. Achievements Sustainability related savings (net): 26,000 Return on Investment (ROI) of 473% Waste diversion rate of 100%, with the event generating a sum total of only 0.92kg of waste. Run community outreach programmes educating over 1,600 children on the importance the maritime industry s role in marine conservation Engineers Australia Convention 2014 Hosted by Engineers Australia, Convention 2014 brought together 2,070 delegates in Melbourne to advance the engineering profession through sharing of expertise. Achievements Average waste/pax of 3.6kg, with a further 89% of waste being diverted 100% of food and cold beverages sourced from Australia, and 93% from within Victoria Engaged 6 Australian non-profit organisations (e.g., food distributing services like SecondBite and OzHarvest and local engineering projects like Engineers Without Borders) 52

53 Report: Corporate Case Studies Symantec Vision Symposium 2014 The global event series was held in Paris, Munich, Dubai and London, and saw 2,757 delegates globally. Achievements Sustainability related savings (net): 25,426 Average waste/pax of 0.42 kg, with a further 89% of waste being diverted Total economic benefit of over 2million to local economy Delegate awareness of Symantec s Sustainability Programme went from 59% to 87% Won the 2015 IMEX-GMIC Green meeting Award SAP dkom Series 2016 The Developer Kick-Off Meeting global series was held in Manheim, Karlsruhe, Bengaluru, Santa Clara and Shanghai, and was attended by 20,065 SAP employees around the world. 53 Achievements Sustainability related savings (net): 86,256 Return on Investment (ROI) of 66% Average waste/pax of 6.2kg, with a further 88% of waste being diverted 100% of event run on renewable energy

54 54 SUMMARY: Sustainability Creates Value

55 It s about PROGRESS and not PERFECTION

56 If you have any questions or require more information, please contact:

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