Rethinking Business Communicating. Sustainability. Sustainability. Communications. Your partner for communicating sustainability

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1 Rethinking Business Communicating Sustainability Sustainability Communications Your partner for communicating sustainability

2 Sustainability a C-Suite Issue A fast growing number of companies are now publishing, sustainability reports, which describe their company s impacts beyond simply their financial performance. Shareholders, customers, employees and other stakeholders are asking companies with whom they do business for the complete picture of their impacts, including environmental, social and economic aspects. Talking about sustainability is no longer a nice to have : For many companies it has become an integrated part of business strategy. That s why sustainability is important in the C-Suite. Sustainability reports are a key element in this strategy, to clearly communicate how environmental performance, and social responsibility are integrated at every level of strategic and operational management. Sustainability Integral to success. What are the benefits of sustainability reporting? Sustainability reporting has become a generally accepted approach for corporate positioning and market differentiation. By collecting quantitative data and qualitative information in alignment with globally accepted sustainability reporting frameworks you can better understand and manage your company s performance. Recent studies demonstrate that sustainability management is a driver of business performance. How do you do this? Making an informed selection of the right content, relevant data points and using the appropriate frame of reference is key. The leading standard for sustainability reporting is the framework of the Global Reporting Initiative (GRI). In fact, approximately 50% of the Global 500 companies prepare sustainability reports according to GRI guidelines. It is based on a set of indicators that focus on economic, ecological, and social issues, and enables the reporting company to communicate on those issues most relevant (material) to the company s operations, stakeholders, and impacts. Sustainserv: A global team with global experience to support your sustainability reporting. What does a sustainability report look like? Sustainability reports can take many different forms. They can be realized in different media (print, online, audio, video, interactive etc.) in alignment with your communication strategy, depending on your specific needs and the target groups you want to address. Our team offers you a full-service solution from concept development to the final product.

3 Our Approach to Your Sustainability Communications Integrated Consulting Embedding sustainability reporting into your strategic positioning and your corporate communications > Motivations for data collection and scope > Determining data requirements > Capturing background performance and profile information > Quantitative data and qualitative information collection > Professional text development > Data visualization and presentation > Documentation and management of GRI submissions Technical Communication Concept > Defining goals and target groups for communication Data collection Media Solutions > Comprehensive research on corporate history, culture and stories Realization > Journalistic approach: Tailoring and broadcasting the message via appropriate media channels (audio, video, print, etc.) in collaboration with our professional network-partners Outcome Sustainability Communications strengthened: Enhanced reputation and trust from key target groups Established market positioning

4 Clients Trust in Our Expertise Over the past 12 years, we have supported our clients with sustainability communications, programming and strategies. Sustainserv is a GRI-certified training partner and we share our expertise and depth of experience. Furthermore our clients benefit from customized trainings matching their specific needs. Versicherung

5 One Stop Sustainability Communications What We Provide Integrated sustainability consulting services that embed sustainability reporting into your strategic business plan Application of global best practices and guidelines (e.g. Global Reporting Initiative) for data collection and analysis, and understanding and explaining data gaps Comprehensive, multimedia communication skills, including creative, thorough journalistic research and writing, to meet your sustainability communication goals One-stop-service we support you from concept to product delivery and provide vital support to your internal professionals How You Will Benefit Learn essential processes and gain valuable tools to establish and maintain sustainable corporate management Develop the means to obtain a communication that transparently inform your key stakeholders about the sustainability efforts of your organization Improve your public relations efforts with innovative messages and communication tools Promote your brand and position yourself as a company that takes sustainability seriously

6 We are an international management consulting firm focused on sustainability. Our key services are in strategy consulting, sustainability data management, communications, and program management. We develop clear and customized solutions for sustainable corporate management practical and performance oriented. Our clients appreciate our depth of expertise, analytical capabilities, and our dedication to quality. Our high level of service is based upon trust, uncompromising quality standards, and attention focused on the needs of our customers. Since 2001 we have worked with more than 70 organizations worldwide. Contact Sustainserv Inc Dr. Bernd Kasemir Summer Street 311, Suite 310 Boston MA USA Phone Sustainserv GmbH Dr. Ina Kaufmann Gartenstrasse Zürich Switzeland Phone Your partner for communicating sustainability www. sustainserv.com