CREATING STRATEGIC ADVANTAGE

Transcription

1 CREATING STRATEGIC ADVANTAGE Transforming knowledge into action

2 OVERVIEW This programme provides you with a broad and practical view of the strategy process, giving you the ability to develop effective strategies for your organisation. Strategy specialists, experienced in dealing with problems faced in organisations, will support you while you explore your own issues and turn them into effective strategies. At the end of the programme, you will have gained practical skills on how to develop a deliverable strategy for your organisation. Please see website for dates and fees. DURATION 3 days, residential TO BOOK CONTACT: T: +44 (0) E: som.action@cranfield.ac.uk Book online at

3 KEY BENEFITS The ability to contribute more effectively to strategy in your organisation An end-to-end view of the strategy process and an integrated strategy toolkit New skills on how to influence the strategy process Knowledge to move from a solutions provider to a strategic thinker Return to work with relevant and applicable ideas, actions and thinking The ability to develop and implement well thought-through ideas. CORE CONTENT Business environment analysis to understand market drivers Gaining and sustaining competitive advantage Analysing markets, consumers, competitors and the competitive process Identifying your organisation s key capabilities How unique capabilities deliver competitive advantage Exploring the influence of organisational culture in the strategy process Developing tools and frameworks that help deliver effective strategies Identifying the necessary skills for effective strategic management. PRE-COURSE ACTIVITY Delegates will be asked to read some articles and to bring any examples they wish to share of strategic challenges they have recently faced or could face in the future. POST-COURSE ACTIVITY Follow-up sent post 6 months to record achievements to date. General Enquiries: W: T: +44 (0) E: som.action@cranfield.ac.uk

4 DELEGATE PROFILE Senior Managers and Directors from all functions, industry sectors and organisational size who are involved in strategy thinking and practice and who have, or will shortly have, P&L responsibility Specialist functional managers, such as those in HR or IT, who are beginning to contribute to the strategy process. THIS PROGRAMME PROVIDED ME WITH A DEEPER UNDERSTANDING OF HOW TO DEVELOP STRATEGIES THAT WORK, DRIVE THROUGH THEIR IMPLEMENTATION AND, IMPORTANTLY THE CONFIDENCE TO STRETCH FOR A MORE STRATEGIC ROLE. Julie Yardley HEAD OF RETAIL CHANGE PLANNING, NPOWER Book online at

5 TIMETABLE DAY 1 Drivers of Change The changing global economic environment Strategy Process Thinking strategically about the strategy development process DAY 2 Formulating Competitive Strategy Using positioning and strategy innovation to build competitive advantage Exploring Sources of Success Identifying core competences Using strategic assets to define the basis of sustainable competitive advantage Creating new strategic assets DAY 3 Managing Strategic Change Using the culture web to understand change in your organisation Strategy Implementation How strategy is really implemented Influencing the strategy process General Enquiries: W: T: +44 (0) E: som.action@cranfield.ac.uk

6 PROGRAMME DIRECTOR DR TAZEEB RAJWANI Senior Lecturer in Strategic Management Tazeeb has industry experience in strategy consulting, project finance, corporate finance and international management. He has worked with numerous publid and private sector clients including Volvo, Nestle, Transport for London and Ministry of Defence. Focused on Competitive advantage, turnaround strategies and corporate political activity he conducts research into competitive strategies in global firms. Tazeeb is also an active member of UK India Business Council, Strategic Management Society and Academy of Management. Companies that have already benefitted from the Creating Strategic Advantage programme include: VISA Europe ING Direct Hotels.com The British Council AXA Wealth Paddy Power CHEP UK Ltd Specsavers Virgin Media St Andrews Healthcare Apetito Ltd Book online at

7 CRANFIELD MANAGEMENT DEVELOPMENT CENTRE Our Open Executive Programmes are held at the Cranfield Management Development Centre (CMDC). Full board accommodation (where applicable) and all sessions are usually held at this specifically designed conference centre which has an established reputation for being one of the best centres in the country. Located in a rural, tranquil setting on the Bedfordshire/Buckinghamshire border, CMDC is conveniently situated by the M1 motorway, railway stations and major airports. We even have an airport on site! TAKING CARE OF YOUR EVERY NEED We understand that development doesn t only happen in the lecture room. That is why the CMDC provides inviting lounge areas where you can network with your colleagues, restaurants that allow conversation to flow easily as you enjoy the excellent cuisine, and fitness facilities, including a swimming pool, sauna and exercise room, to relax and invigorate you at the end of the day. A HOME FROM HOME After a hard day s learning, lie back and relax in one of the 186 modern en-suite bedrooms, all of which are designed to make you feel at home. The amenities include free Wi-Fi, freeview television, a great working area with appropriate light and desk space and a music centre to help you unwind. General Enquiries: W: T: +44 (0) E: som.action@cranfield.ac.uk

8 Peterborough A1(M) Bedford Cambridge Milton Keynes Cranfield M1 Luton M11 Stansted M4 London Heathrow Gatwick M23 M25 M20 PLEASE BE AWARE: The information in this brochure was correct at the time of going to press. However, as part of the on-going development of our programmes, delegates, leading academics and practitioners continually review the programmes and their content. We have made every effort to use accurate descriptions, images, quotations and references but errors and omissions may occur and are expected. Please check the programme page on the website for the latest information, fees and offers. Cranfield School of Management reserves the right to amend the published programmes. For full terms and conditions please see our website: CRANFIELD MANAGEMENT DEVELOPMENT LIMITED Cranfield, Bedford, England, MK43 0AL T: +44 (0) F: +44 (0)