Winter Planning Meeting Lisboa 2016

Transcription

1 Long Range Planning Committee (LRPC) Survey Winter Planning Meeting Lisboa 2016

2 Part I: Introduction

3 Architects Of the Survey LRPC Committee Russell Levine, Chair Thomas Adocker (LES Austria), VC Dr. Jan B. Krauss (LES Germany), VC

4 Methodology The Questions were designed by the LRPC, in consultation with the LESI Board. The Administrative Office executed the survey, using Constant Contact (software). Reminders were sent from November through January.

5 Methodology The Audience for the survey were LES Leaders across the National Societies, Presidents, Committee Chairs, Vice Chairs, Past Presidents, and Past Board members. Approximately 160 persons queried. 42 responses. Approximately a 25% response rate. The survey was anonymous; with the option to selfidentify.

6 Methodology The Questions were designed by the LRPC in consultation with the LESI Board. The Administrative Office executed the survey questions, using Constant Contact. Reminders were sent from November 2015 through January 2016.

7 Part II: Survey Results

8 Question 1: What, in your Opinion is the most significant challenge facing LESI/your national Society/your committee?

9 Most Significant Challenges Maintaining relevance in the market and in the face of competition. Maintaining and increasing membership. Increasing the number of young members. Increasing the number of members from corporations.

10 Most Significant Challenge (con t) Demonstrating the value of membership and the value from attendance at meetings. Need to show a return on investment both in terms of the cost to attend a meeting and business generated from LESI contacts. Maintaining quality standards

11 Question 2: How Can LESI Best Address/Overcome that challenge within a time table of 5-10 years?

12 Address/Overcome the Challenges Frequent and effective communication we need to be in members in boxes more frequently than we are and with relevant, timely information. Develop and implement a comprehensive marketing plan We ve got to be able to promote the value of being a member if we want to attract new members. Develop and implement an electronic platform strategic plan.

13 Address/Overcome the Challenges (con t) We need to be present virtually and have a presence in the platforms used more and more by the younger generation. Hold annual conference in major business cities/locations. Programs must include high profile, high quality speakers, including those from corporations.

14 Address/Overcome the Challenges (con t) Consider alternative fee/dues structures. Enter into partnerships/collaborations with other organizations, esp. those in business sectors. Lower the cost for attending the annual conference and regional meetings

15 Question 3: What is the Single Most Important thing LES can do to help support your national society/committee?

16 Most Important Thing LESI Can Do To Help/Support Encourage participation in committees. Consider ways to allow non-members to participate in committees. Support local activities and help secure high quality speakers. Provide the best annual networking opportunity available in the industry. High quality speakers, including a substantial number from corporations Business center locations. Control costs, find sponsors so as to lower the cost to attend the annual conference. User friendly electronic platforms younger members use social networks.

17 Question 4: What is the Single most Significant opportunity for LESI/your national society/your committee over the next 5-10 years and how can LESI best take advantage of that opportunity?

18 IP is hot topic in the news/industry Most Significant Opportunity and Take Advantage of It We need to be heard; have a voice in the public debate We need to have a greater prominence is the international IP community Influence legislative initiatives The number of professionals involved in IP/Business Development/Monetization is at an all time high We need to capture a higher percentage of these professionals Young members Corporate members Members from start-up s, tech, bio, social media, i.e., capture more than just bricks and mortar members

19 Question 5: What is the Most Important Thing you Think LESI needs to do over the next 5 years that it currently is not doing now or that it needs to do more of?

20 Be more visible Take a public role in advocacy Most Important Thing LESI Needs to Do in Next 5 Years Add more regional conferences in between annual conference, e.g. Pan-Asia, Pan-European, Pan- American Conduct more regional train the trainer courses so that more educational programming can be offered outside of just the large national societies Improve our marketing, promotion and communication People need to know who we are, what we do and what/where events/meetings are coming up People need to know our value propositions People need to know what committees we have, how to join/participate People need to know where we are virtually and the electronic platforms we have Develop and implement an electronic platform strategy and the implementation must make the electronic platforms easier to use e-courses LinkedIn, YouTube, etc.

21 Question 6: What is the Single Most Important thing that LESI can do to best attract new, young members to our National and Regional organizations? How can these young members be developed as next generation leaders for our National and Regional organizations and for LESI? How can we retain existing members?

22 Attracting New and Young Members Include young members in leadership Targeted YMC events/activities Reduce dues for young members Increase our presence on and use of social media Formal/enhanced international mentor program Marketing and communication of our committees and how to join and participate in them

23 Question 7: Of the four (4) value propositions we identified in the Winter Planning Meeting in Cancun, which you do think should be stressed in an effort to attract, develop and retain new, young members?

24 Question 7: Summary of Responses

25 Question 7: Summary of Responses LES needs, more than ever, to be visible! All four of these seems to [be] general or generic The four value propositions are not mutually exclusive but complimentary

26 Question 8:

27 Value/Content Others Provide that LESI Does Not Yes (32.4%); No (13.5%), Don t know (18.9%); no response (35.1%) Better substantive committees and organization. Focused networking opportunities. Other organizations are in in-boxes more than we are. Better branding/marketing.

28 Question 9: If so, what are they providing? Should LESI provide them also or assist National and Regional organizations to provide them?

29 Question 9: Summary of Responses Better Branding Legal Content: model contracts/templates More focus on transactions AIPPI does more IP studies AUTM: very focused group, assistance

30 Question 10: Respondents who self-identified Thomas Bereuter Federica Brotto Ted Cross Hector Chagoya Rodney DeBoos Jan Krauss Russell Levine Christian Manthey Laura MacDonald François Painchaud Juliana L.B. Viegas Pongtawat Ultravorarat

31 Thank you