Every year, What do YOU need to turn this cycle around?

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1 SUCCESS Coaching

2 get there faster avoid the roller coaster Woo-hoo! Signed 3 big listings. My first sale! What Now? Got my license! Scored a high-budget buyer. Every year, thousands of agents attend our events representing some of the best real estate professionals in the business. How do I know this? Because simply by being here, you ve demonstrated that you re serious about your career and you re committed to improving yourself both personally and professionally. So I have no doubt that you will prove yourself to be successful in this business. But here s the big question: Are you willing to wait for success to come to you, or do you want to accelerate the process? Having worked with business professionals for 30+ years, here s what I know: Success rarely happens overnight. It requires trial and error, building a presence in the marketplace, and tons of discipline and perseverance along the way. We can help you Get There Faster. Having a Tom Ferry coach on your side is like taking a shortcut to success. You can get there on your own in 10 years. Or you can get there in two years with our guidance, our knowledge, our accountability, our support system and our mastermind groups in your corner. In the following pages, we ve provided you with everything you need to know about our coaching programs. If you have additional questions, please don t hesitate to see a member of my team. If you re in real estate because you relish the thought of having no ceiling on your income and you want to build a successful business for the long run, I encourage you to join us and Get There Faster. Tom Ferry Founder & CEO Argh... This is tough Nobody is answering their phone. Bank account is nearly empty. Lost the high-budget buyer to my competition! Replace the fear, panic and worry of the roller coaster with systems, consistent lead flow, appointments, deals & ambition to get you on the fast track to success. What do YOU need to turn this cycle around?

3 5 step coaching system CORE ELITE TEAM MGMT most popular Raising the level of success by empowering agents to build businesses that are repeatable and scalable. Private 1-on-1 Coaching Sessions Group Training Sessions Free Admission to Select Events Define Your Ambition & Goals Online Business Plan Tom Ferry CRM 5 2 Activity Tracking Reassess Evaluate Adjust 8 Levels of Performance 8 Levels of Performance 8. Exit / Succession Plan 7. Extend Cash Cow 6. Team Outproduce Me 5. Grow Team 4. Hire an Assistant 3. Consistency & Conversion 2. Diversify L.G./Plan/$Increase 1. No Budget or Leads Establish Where You Are & What Holds You Back Video Role Plays Task Management Referral System 4 Tracking Training Accountability 5 Disciplines of Execution 1. Have a W.I.G / Rally Point 2. Act On Your KPIs 3. Scoreboard 4. Cadence of Accountability 5. Celebrate Success 3 Remove Barriers & Design a Plan to Close Gaps Core+ Mastermind Group Elite+ Mastermind Group Team+ Mastermind Group MGMT+ Mastermind Group Elite+ Retreat Team+ Leader Retreat

4 Is CORE+ right for you? CORE+ members earn on average $150,000 a year or more. Is Elite+ right for you? ELITE+ members earn on average $428,000 a year or more. Need more sales confidence? Want to generate and close more business? Want your lead generation and conversion to be a well-oiled machine? Would more, structure and better systems give you more results and time for your life? CORE+: The core sales skills to win more business. CORE+: Consistent lead generation and effective conversion systems. ELITE+: Expand lead generation systems, and leverage for mega growth. ELITE+: Get stable systems, processes, and duplicable results by design. Struggle with consistency, getting it all done & working too many hours? Have the right mindset to stay committed to a plan? Are you committed to having your business take a quantum leap? Would increased exposure help you get there faster? CORE+: Have access to time management, planning and organization systems and skills. CORE+: The right blueprint and have the mindset to master accountability. ELITE+: Structure business for consistent growth. ELITE+: Network, brainstorm, mastermind with the best and brightest. Never re-invent the wheel.

5 Is TEAM+ right for you? TEAM+ members earn on average $1,000,000 a year or more. Is MGMT+ right for you? Our coaching program exclusively for owners, brokers and managers. Do you want business to happen regardless of YOU? Do you want to create a high performance team that outproduces YOU? Do you seek to grow your brokerage? Do you need guidance to achieve greater profitability? TEAM+: Deals and dollars show up with or without you. TEAM+: A team of 5 members and at least 50 transactions a year. MGMT+: Systems and strategies to attract the right agents and grow your business. MGMT+: Best practices and efficiencies to maximize revenue and eliminate wasteful spending. Are your leadership skills prepared for your growth plans? Are you running your business in a way that enables your team to earn the income they deserve? Is getting agents to increase their personal productivity a constant struggle? Is your company culture where you really want it to be? TEAM+: Become the leader your team wants. TEAM+: Utilize metrics to run a more efficient and effective team. MGMT+: Standards and strategies to catapult under-performing agents into massive action. MGMT+: Tactics to create the place where agents want to work and are inspired to perform.

6 Dedicated Success Representative Your own customer service representative appointed to ensure that all of your needs are being met. Private Mastermind Groups Access to member-only Facebook groups, where thousands share success secrets, inspire & support one another. 10 ways coaching pays for itself Special Event Pricing Free or discounted admission to our largest events, including Success Summit, Sales Edge, Marketing Edge and BluePrint. Group Training Sessions Dynamic sessions packed with knowledge and actionable tips from the best of the best in the industry. so much more REFERRALS PROVEN BUSINESS STRATEGIES MARKETING THAT WORKS than 1-on-1 coaching MORE TRANSACTIONS NO MORE TRIAL & ERROR Members Only Events Exclusive retreats to propel your business forward via invaluable networking and private time directly with Tom Ferry. Tom Ferry CRM powered by Contactually Centralize all of your contacts and automatically document your relationship touchpoints from within The HUB. ACCOUNTABILITY TO SUCCEED $ CUSTOMER RELATIONSHIP MANAGEMENT Tom Ferry On-Demand Get instant web access to some of our most popular digital products and livecast events. The HUB Hundreds of resources all in one place. Includes financial planning, goal tracking, referrals and interactive business planning. MULTIPLE LEAD SOURCES MASTERMIND GROUPS WEALTH MANAGEMENT TRAINING

7 real agents real success your future is now! Swapnil Sharma Before Joining Coaching: 0 Transactions - $0 GCI After Joining Coaching: 78 Transactions - $770,417 GCI Brent & Brenda Kastanowski Before Joining Coaching: 18 Transactions - $75,000 GCI After Joining Coaching: 29 Transactions - $184,591 GCI Bree Phillips Before Joining Coaching: 42 Transactions - $126,750 GCI After Joining Coaching: 99 Transactions - $360,000 GCI Jim Bishop Before Joining Coaching: 9 Transactions - $165,000 GCI After Joining Coaching: 22 Transactions - $563,181 GCI visit tomferry.com/testimonials for more tom ferry success stories

8 When Brok Hansmeyer dropped from 33 transactions in 2013 to 20 in 2014, he knew he was capable of so much more. But to get there, something had to change. Oh, it changed alright. By 2017, Brok and his team were closing 218 transactions while he took three week-long vacations with his phone turned off! The story of Brok s rapid ascent is both inspiring and relatable. You ll see he didn t do anything truly out of the ordinary. Instead, his journey is testament to what can happen when you operate from a plan and have the right guidance and accountability in your corner. He Knew He Needed to Do Something Flashing all the way back to 2010, Brok had considered hiring a coach but never acted on it. So in 2014 when his business decreased, he decided it was time to commit to coaching. He interviewed two well-known coaching companies and his choice was clear. He 20 deals t0 218 In just 3 years! Brok Hansmeyer s Success Story hired Tom Ferry Coaching because he felt it gave him more options for his business than the other company, which relied solely on pushing one discipline for everyone. He began by focusing on systems with his coach. He never had a formal database before. He also started working on price-reduction scripts he used to get a few listings priced closer to market value. But it wasn t just the words that transformed Brok. Honestly what it gave me was more confidence to have those difficult conversations with sellers, he says. It reminded me that I m the leader, I m the one driving the bus and people are looking for my help. I had to show them what was right for them. 20 to 52 in 2015 That confidence Brok speaks of also extended to a memorable conversation he had with his coach early in the process. Having closed 20 deals in 2014, he set a bold goal of 52 transaction sides for Still somewhat skeptical, he asked his coach if that kind of jump was truly possible. I asked him, do you really see people go from 20 deals to 52? And he said, Oh yeah, all the time. I needed that. I needed to know it was possible and that someone believed in me, Brok says. As 2015 began, Brok worked closely with his coach on several key initiatives: He started sending a newsletter to his farm regularly. He made more touches to the database he d built. He started making more phone calls. He set up a postcard campaign targeting Expireds. He built his online presence with Zillow/Realtor.com reviews and quickly bumped to the top 5 agents in Duluth in search results. He increased his Facebook presence, got more likes on his fan page and started boosting his listings. He attended his first Success Summit event, which he called a big accelerator in his ascent. A lot of stuff that my coach and I talked about, I just said, Yeah, I ll do it, Brok recalls. And it worked! He bettered his goal of 52 transactions by one, closing 2015 with 53 deals! Bigger and Better in 2016 Having significantly increased his business in his first full year in coaching, Brok and his coach took a big picture view when planning For Brok, the essential question was something that every agent strives for: How do I create a life where I can be successful, serve a lot of people, provide great service, but also get away and enjoy my life? Together with his coach, the decision was made to begin building a team. Brok hired an experienced buyer s agent and together they closed 113 transactions in Brok closed 80 of those transactions himself, but realized how having a team around him was crucial to achieving the home life he wanted with his wife and growing family. I could do it all myself, he says, but I might not be married anymore. 2017: A Year of Continued Growth With his team in place and responsibilities delegated, Brok was able to focus even more on dollar-productive activities with his clients. Together they took another huge jump in production, closing 218 transactions in A Whole Different Experience As Brok s business has evolved, so too have his coaching sessions. When he first joined coaching, Brok s twice-monthly sessions revolved around small details and implementing them. In 2015, he decided to upgrade from Core+ coaching to Elite+, which meant four coaching sessions monthly and additional access to selected Tom Ferry events. It s very much bigger picture now, Brok explains. We talk a lot about the team. He says one of the biggest benefits of coaching is having someone to keep him in check and focused on what s truly important. I m a relational type of person and sometimes I m way too giving with a buyer or seller, Brok explains. Or I ll hold on to someone too long when it s not the right fit. That s where it s so good to have my coach. In other words, Brok s coaching sessions help balance his personality with what s most efficient and what makes the most sense for his bottom line. Coaching has been the best thing I ve done for my business, Brok says. When people ask how I ve done it, I say, It s coaching.

9 your coach Our coaches are focused on making your business repeatable and scalable so you can fulfill your greatness. your story Write your success story even faster with a coach who is equipped with a proven track record in the business. Tom Ferry coaching is more than just your one on one calls with your coach. It s the mastermind groups you form that you are able to share with, its the facebook groups that provide endless value, and its the friendships that make it so special. You begin to make life long friends with your coach and your peers. Coaching works! - Mark Pattison Coaching Member I was scared to sign up for coaching because of the time and financial commitment. The investment has been beyond worth it. In my first year of coaching I learned how to grow my business from 15 to 36 deals a year. But it didn t stop there. With the help of my coach and the community, I now know how to keep my business growing and have a plan for the future. Coaching isn t for everyone... but if you re goal driven, have grit and are determined to succeed, coaching can be just what you need to catapult your success. - Anne Schreiber Coaching Member

10 Your year in coaching Here is a sample Elite+ quarterly timeline to illustrate all of the training included yearly with coaching. Q1 Starting Out Strong Group Training Sessions March Madness Contest 12 One-on-One Coaching Sessions List & Win Group Training Sessions 12 One-on-One Coaching Sessions Appointment Setting Group Training Sessions 12 One-on-One Coaching Sessions Open Houses Group Training Sessions 12 One-on-One Coaching Sessions End of the Year Contest Last But Not Least celebrate Q2 Q3 Q4 Your wins more events to ensure success...

11 life changing results Coaching has allowed me to keep my motivation, amp up my enthusiasm, and gave me a game plan. That game plan has been what has helped me to double my business every year that I ve been in coaching. Melissa Menard thousands of members endless opportunities Every coaching membership includes access to exclusive Facebook groups where you can pull tips and tricks to excel in your market right away! Practicing Real Estate at the highest professional level means, bringing the most value for my clients, and coaching with Tom Ferry International is an essential element of my success. Coaching with Tom Ferry has shown me how to turn a successful practice into a thriving business. The Tom Ferry Coaching method demands that I cultivate business practices, track and measure key metrics and report my progress to a top professional who holds me accountable for what I need to do to achieve my business and personal goals. When I perform like a top professional, my clients sell for more and my buyers save the most. Gia Silva With the help of Tom Ferry coaching, I led my team from 125 to 320 transactions in just a few years. We doubled our business and put repeatable and scalable systems in place to support future growth. Coaching has changed my life... not just in business but in becoming a better person overall. Exclusive for CORE+, ELITE+ and TEAM+ coaching members. Exclusive for TEAM+ coaching members. Exclusive for ELITE+ and TEAM+ coaching members. Exclusive for MGMT+ coaching members. Marty Waite

12 Are You Ready to take your business to the next level? Here s what to do next... Just follow these 6 simple steps and be wildly successful! step 6 step 4 step 5 Set your goals then track and measure your progress. Be wildly successful! step 1 Decide which program is right for you and enroll / sign-up. step 2 Fill out your assessment form so you can be paired with a rockstar coach! step 3 Get access to the ecosystem and participate in the private Facebook groups and group sessions. Have your first coaching session & set yourself up for success! with coaching you can earn 10X the industry average! N.A.R. MEDIAN $39,200 G.C.I *National Association of Realtors Report 2015 You can now sign up online! visit tomferry.com/join TOM FERRY COACHING AVG. MEMBER TOM FERRY COACHING TOP PRODUCERS $395,185 G.C.I $753,177 G.C.I

13 Money Back Guarantee We are so confident in our coaching programs, we guarantee results or your money back. *Terms & Conditions Apply