Distell: Bringing the Employee Value Proposition to Life with SAP SuccessFactors Solutions

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1 Picture Credit Distell Group Limited, Stellenbosch, South Africa. Used with permission. Distell: Bringing the Employee Value Proposition to Life with SAP SuccessFactors Solutions Distell, Africa s top producer of fine wine, spirits, and alcoholic beverages, refreshed its corporate brand to strengthen ties with stakeholders and staff. Its employee value program helped attract and retain talent and enrich employees lives with fair, welldeserved compensation. With SAP Success Factors solutions, Distell took talent management to the next level.

2 Company Distell Group Limited Headquarters Stellenbosch, South Africa Industry Consumer products Products and Services Alcoholic beverages Employees Approximately 5,300 Web Site BUSINESS TRANSFORMATION Objectives Streamline recruiting and talent management processes Become an employer of choice in South Africa and beyond Make performance management simple, transparent, and auditable Establish a hybrid model by connecting the SAP SuccessFactors Talent Management Suite bundle to the on-premise SAP ERP Human Capital Management solution Improve career opportunities and leadership capabilities using the SAP SuccessFactors Performance & Goals solution Build a modern recruitment portal and paperless onboarding process with SAP SuccessFactors solutions Benefits Higher compliance with performance management practices and policies Wider range of career opportunities to appeal to a multigenerational workforce Internal mobility for young talent Insight into how great talent management translates into great business performance Read more 100% Automated performance management Enhanced Reputation in the job market Better Career paths for ambitious talents SAP SuccessFactors solutions allow us to recruit so much more effectively and to track performance across the company. We re in a great position to attract and retain talented professionals. Neil Greybe, Programme Manager for HR Transformation, Distell Group Limited 2 / 6

3 The hard fight to attract and retain talent When consumers drink Amarula or Bunnahabhain whisky, they are enjoying drinks from a company that is committed to craftsmanship and quality from both an intrinsic and extrinsic perspective. To reinforce these values, Distell refreshed its corporate brand and introduced a new employee value proposition (EVP) focused on the concepts of: Great company, culture, and leaders Support for a lifestyle that promotes work-life balance Development opportunities for employees Exciting work for employees Rewarding employees for good performance To implement this initiative, Distell searched for leading-edge talent management technology to support its ambitions in becoming better. Even the most compelling EVP will not retain talent if the underlying talent management practices and processes are not optimal. This focus was relevant for Distell s corporate brand. To attract and retain top talent, it needed to be positioned as a corporation at the forefront of the industry. This involved refreshing Distell s corporate logo, brand positioning, corporate vision, mission, and purpose in line with global best practices. In some cases, Distell actually led the competition, particularly through the clear and consistent expression of its core brand values across all touch points and communication platforms. 3 / 6

4 To exceed expectations of ease of use and flexibility Distell wanted its new talent management software to be cloud based, as this would set the company up to deploy global processes and support for best practices more quickly and easily across the company in the future. A detailed RFP was organized with five best-in-class providers of cloud solutions. What really made us decide for SAP SuccessFactors solutions was the ease of use, all the functionalities it offered, and the great integration with our on-premise SAP software, says Neil Greybe, programme manager for HR transformation. The solutions not only met our requirements. They exceeded them. With the SAP SuccessFactors Performance & Goals solution, managers can easily cascade goals into the organization. Distell also chose the SAP SuccessFactors Recruiting solution due to the high flexibility it offered. For example, HR wanted to be able not only to post a generic job ad but also to add the corporate brand, a specific product brand, and any other elements of its choosing. The solution also enabled Distell to build a modern recruitment portal. The simple-to-use functionality is a real hit with our recruiters and is optimizing their professional efforts. The whole package just makes us look at lot more professional and attractive, states Greybe. Finally, Distell selected the SAP SuccessFactors Onboarding solution to reduce paperwork and help ensure steps are forgotten, which could negatively impact a new employee s experience. You don t want someone to start on the first day and find that they don t have a desk. 4 / 6

5 Appreciating the value of performance management Today Distell can pursue its strategy with more vigor and focus thanks to its new talent management software. Any leader in Distell can cascade goals and key performance indicators (KPIs) to their direct reports, thereby ensuring everyone is aligned and understands what s really important in terms of the company strategy. Compliance with the ongoing performance management cycle has increased significantly. Performance management was not every line manager s most exciting piece of work, because it was so time-consuming. Distell is extremely proud to announce that we deployed the SAP SuccessFactors Performance & Goals solution to all our information workers and achieved a 90% compliance level in our first performance assessment cycle on the SAP SuccessFactors software, explains Greybe. SAP SuccessFactors Performance & Goals enables employees to obtain good career guidance together with valuable documented feedback. Managers learn about the employee s ambitions and learning needs. Both can add comments in the solution, making both accountable, all supported by a streamlined workflow process. The talent and organizational effectiveness function within Distell is committed to the ongoing optimization of its talent practices and processes. The new recruiting software has boosted the number of internal applicants, stimulating internal mobility, which is important to attract talent. We are finding that today s young talent enjoys and appreciates career mobility, notes Greybe. 5 / 6

6 Distell Master HR data in the cloud Studio SAP (16/10) Today s global marketing volatility, combined with great geographical uncertainty, will continue to have a profound effect on consumer spending. This will require Distell to become even more agile, proactive, technology driven, collaborative, and responsive. As we mature, we will have more recruiting activities, creating a truly global talent pool, Greybe notes. Distell is improving its talent management offering even more by using the SAP SuccessFactors Succession & Development and the SAP SuccessFactors Learning solutions and the SAP Jam social software platform in the future. We need to ensure that we have proper succession plans for our mission-critical roles. The native integration of this software with other modules will give us incredibly rich information, observes Greybe. Finally, Distell plans to continue its journey to the cloud and further integrate by replacing its on-premise human capital management software with the SAP SuccessFactors Employee Central solution. 6 / 6 Picture Credit Distell Group Limited, Stellenbosch, South Africa. Used with permission.

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