Hovis: Building Pride in the Company s Brand and Products with SAP SuccessFactors Solutions

Transcription

1 Picture Credit Hovis Limited, High Wycombe, United Kingdom. Used with permission. Hovis: Building Pride in the Company s Brand and Products with SAP SuccessFactors Solutions Consumers who purchase Hovis products know that wherever they buy them, they can rely on the same quality of product. But inside Hovis Limited, colleagues faced disparate HR processes and systems. With SAP SuccessFactors solutions, Hovis built one system for HR data, recruitment, and onboarding, leading to higher staff engagement and productivity.

2 Company Hovis Limited Headquarters High Wycombe, United Kingdom Industry Consumer products baking and flour milling Products and Services Bread, flour, and bakery products Employees 3,600 Web Site BUSINESS TRANSFORMATION Objectives Create a value-add HR function Enable agile, centralized HR services Standardize and simplify HR processes Optimize recruiting workflows, including the posting and apply process Provide mobile access to HR for all colleagues Built an agile HR software system with the SAP SuccessFactors Employee Central solution Sped handling of employee queries with the SAP SuccessFactors Employee Central Service Center solution Moved to a cloud-based hiring model with the SAP SuccessFactors Recruiting solution Benefits More-effective recruiting and hiring Greater employee satisfaction due to anytime, anywhere self-management of HR matters and access to company information Fast delivery of accurate, consistent services to colleagues and managers Read more 40% Lower external headhunting costs 100% Digitized HR data 1,200 Members in the talent community after 2 months At Hovis we focus on the quality of our products and the service we provide to our consumers and customers. SAP SuccessFactors solutions enable us to interact and engage with our colleagues in a way that supports the delivery of ongoing business performance. Pete Hill, HR Director, Hovis Limited 2 / 6

3 Making HR easy and agile For their daily bread, millions of consumers in Britain and Ireland choose Hovis, a brand with a long heritage stretching back to the 1800s. Each day, Hovis delivers more than a million loaves and 1,500 tons of flour made in nine bakeries and six flour mills that crisscross the country from two distribution centers. Around 57% of Hovis s colleagues work in these settings, where they had no access to the company IT and system. This split between online and offline employees meant some people had more access to information than others. Aside from this cultural and communications divide, Hovis s dispersed workforce also complicated things from a business perspective: it was impossible to collect company-wide HR data, such as headcount, changes in roles and jobs, and time off. We had disparate HR processes and systems and used a lot of manual tools such as Microsoft Excel. HR teams were located at the different sites, but nothing was done consistently, so we spent a lot of time and effort to get information, explains Dominic Howson, IT director at Hovis. The large number of stand-alone solutions confused staff and limited their engagement. Hovis also lacked a common recruiting and hiring process. As a result, it couldn t post job vacancies online, forcing it to default to external resourcing partners We realized we had to operate differently, with an improved set of capabilities, while improving our employer brand. says Hill. So the IT and HR departments teamed up to transform the HR function by standardizing and automating its key HR processes and offering all employees mobile access to HR services. This would improve communication and help the company to operate in a more efficient, cost-effective way. 3 / 6

4 Introducing one HR system for everyone The choice quickly fell on SAP SuccessFactors solutions, as Hovis was already using SAP software for its on-premise human capital management (HCM) and payroll processes. We didn t want the headache of dealing with any integration problems, so SAP SuccessFactors solutions were the natural choice the only choice, says Howson. As reliable core HR data is the bread and butter of any well-functioning organization, Hovis first introduced the SAP SuccessFactors Employee Central solution in a pilot with 500 people. Site champions were appointed to train others in using the software. The solution was then rolled out company-wide as My Hovis. Colleagues who previously had no access to a computer on the job received a letter on how to use My Hovis at home and on their mobile devices. Now all Hovis colleagues were empowered to manage their HR affairs whenever and wherever they wanted. An automatic feed for internal company news was coded into My Hovis so that everyone would be equally informed and closely connected to the brand. The fact that all hierarchies across the company were visible in My Hovis had a positive effect on the culture. People are really enthusiastic about this. For example, someone in Glasgow can browse through the organization and see who their equivalent is in Belfast. That has made the company more open, comments Howson. Hovis supplemented employee self-service using SAP Employee Central with the SAP SuccessFactors Employee Central Service Center solution, which enabled the establishment of an HR shared service. Hovis automated recruiting, hiring, and onboarding processes using additional SAP SuccessFactors solutions. 4 / 6

5 Using modern, effective recruiting and onboarding processes SAP SuccessFactors Employee Central Service Center enabled HR to be more responsive to colleagues needs. It can prioritize the most important issues and route tickets to the responsible team members to craft the best response. By creating a single HR system for its most important HR processes, Hovis is more agile and efficient. People coming out of university today expect to do everything online, says Hill. New colleagues no longer get a big envelope with pages and pages of policies it s all online. That means they re receptive and productive from day one. By integrating recruiting, hiring, and onboarding, Hovis conveys a more professional image to the outside world, and this has stimulated more interest in working for Hovis. In the first 12 weeks after going live with the new careers site, 700 candidates registered their CVs. For job vacancies that Hovis does post, the number of applications has risen. First impressions count and our new careers site shows we re a modern company. This has positively influenced our employer brand, says Hill. In short order, Hovis built a new talent community of over 1,200 people. Line managers are happier, as the automated workflows save them time and effort. And colleagues are more satisfied because they can manage their HR affairs whenever they want and receive more information about the company. There is more pride in the Hovis brand and in the products they manufacture. When people are more engaged, they make better products. 70% Of all staff became active users within 5 months 95% Of questions raised in the service center were resolved 5 / 6

6 Hovis Continuing the journey into the cloud Studio SAP (16/10) With its current SAP SuccessFactors solutions, the HR function has already made a strong contribution to its transformation by providing mobile access to HR services, better communication, and standard, simplified HR processes. We now have a clear set of business data, and we re utilizing data we never had before, observes Howson. With such robust and reliable data, Hovis is ready to move deeper into the cloud. The immediate priority is to automate the time-off functionality for its blue-collar workers at the manufacturing bakeries, mills, and distribution centers. This process is a bit of a challenge and still on paper, divulges Howson. After this issue is resolved, Hovis wants to move its payroll into the cloud to eliminate the hassles of annual patches. Longer term, Hovis will consider other SAP SuccessFactors solutions that help it correlate workforce data with other business data. Howson explains, At the moment, it s still too early for that, but it s in our future plans. 6 / 6 Picture Credit Hovis Limited, High Wycombe, United Kingdom. Used with permission.

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