AUGMENTED REALITY: ENVISION A MORE INTELLIGENT WORLD OCTOBER 2012 STUDY NUMBER: MP105-12

Transcription

1 AUGMENTED REALITY: ENVISION A MORE INTELLIGENT WORLD OCTOBER 2012 STUDY NUMBER: MP105-12

2 Copyright Semico Research, All rights reserved. Reproduction in whole or part is prohibited without the express written permission of Semico. The contents of this report represent the interpretation and analysis of statistics and information that is generally available to the public or released by responsible agencies or individuals, but is not guaranteed as to its accuracy or completeness. The reader acknowledges that they use this information at their own risk.

3 Table of Contents Table of Contents... i List of Figures... iii List of Tables... viii Executive Overview... 9 Methodology Overview Types of Sensors Accelerometer Ambient Light Backside Illumination Compass Global Positioning System (GPS) Gyroscope Image Sensor Magnetometer Barometer / Pressure Proximity Microphone Sensor Fusion Limitations Image Recognition Sensor Errors Cost Security Standards Augmented Reality Tagging AR Tag Description Types of AR Tags Markets Gaming Smart Television and Other Displays Shopping Behavior Monitoring Automotive Sports Education / Training Healthcare Industrial Planning / Utility Maintenance Manufacturing / Engineering Military Heads Up Display Vuzix Lumus Epson Brother Google Apple i -

4 Canon Cell Phones and Tablets Companies Leading the AR Charge Analog Devices InvenSense Qualcomm Nokia Epson Freescale Sensor Platforms PNI Sensor Corp ST-Ericsson STMicroelectronics Intel Microsoft Innovation Roadmap Sensors for Consumers Wireless Batteries Motion Tracking / Gesture Recognition Facial Recognition Haptics The Cloud Natural User Interface Pedestrian Navigation Total Market ii -

5 List of Figures Figure 1: Semico Forecasting Methodology Figure 2: Google Maps Figure 3: Five Motion Senses of MEMS Inertial Sensors Figure 4: 3-Axis Accelerometer Measurement on iphone Figure 5: Xtrinsic FX0S8700CQ 6-Axis Sensor Block Diagram Figure 6: Epson Gryo Build Figure 7: 6-axis Sensor Consumer Use Example Figure 8: Analog Devices ADXRS453 Null Bias Output Cycled over Temperature (-45C 130C) Figure 9: Magnetic Field Distortions from Hard and Soft Iron Figure 10: 3-Axis Magnetometer Figure 11: MPL3115A2 Pressure Sensor Block Diagram Figure 12: Kionix Hardware and Software Sensor Fusion Solutions Figure 13: Combining Multiple Sensors for Accurate Information Figure 14: Freescale Augmented Reality Sensor Integration Example Figure 15: Freescale 10-Axis Diagram Figure 16: Direct Cosine Matrix Algorithm Figure 17: Khronos AR Workflow Maximizing Acceleration Figure 18: Active Motion Capture Markers iii -

6 Figure 19: Android Location Tagging Window Figure 20: Digimarc Corporation Patent on Adaptive Pattern Recognition Figure 21: AR on PS Vita Figure 22: AR Card for the PS Vita Figure 23: Tomita Stereoscopic Image Pick-up and Display Patent Figure 24: Movea Table of SmartMotion Elements Figure 25: Tobii T60 XL Eye Tracker Figure 26: Freescape MotionEngine Figure 27: Tobii Student Attention Monitoring Figure 28: GMC Acadia Midsize Crossover Figure 29: GM Advertising to Targeted Vehicles Figure 30: GM Full Windshield HUD Patent Figure 31: GM Full Windshield HUD Patent Image Figure 32: Virtual Cable Figure 33: Recon Instruments HUD Goggles Figure 34: Texas Instruments Parts Within the MOD Live HUD Figure 35: Rocks in my Socks Book and App Figure 36: Firefighter Training System Figure 37: Appareo Flight Training Figure 38: AR in Healthcare iv -

7 Figure 39: Daqri Screenshot Figure 40: Vidente 3D Visualization of Underground Infrastructure Figure 41: Automotive Prototyping from Metaio Figure 42: AR Parrot Technical Specifications Figure 43: Augmented Contact Lens Figure 44: Innovega Solution Figure 45: MARVRCS 3D Graphic Figure 46: Consumer Purchasing Drivers Figure 47: Vuzix STAR Figure 48: Lumus LOE Technology Figure 49: Epson Transparent Display Figure 50: Airscouter Figure 51: Apple HUD Patent Image Figure 52: Canon Overview of Mixed Reality HUD Figure 53: Windows 8 9-axis Sensor Fusion Figure 54: Xsens MVN Suit Figure 55: InvenSense MPU axis Sensor Figure 56: Epson Electric Device Market Needs Graphic Figure 57: Epson Inertial Measurement Unit Figure 58: MMA9550L: Xtrinsic Motion Sensing Platform Block Diagram v -

8 Figure 59: MMA9550L: Product Features Figure 60: Xtrinsic Sensing Solutions Figure 61: SpacePoint Example and Comparison Figure 62: U8500 Block Diagram Figure 63: STMicroelectronics inemo Engine Figure 64: inemo-mi Block Diagram Figure 65: inemo Demonstration Board Figure 66: Green Goose Sensor Figure 67: Wireless Battery Charger Patent ZeroG Wireless Figure 68: 10 InvenSense s Motion Interface Use-Cases Figure 69: 10 Pre-defined Gestures for a NUI Figure 70: Xsens ForceShoe Figure 71: Apple Facial Recognition Patent Figure 72: Kodak Facial Recognition Patent Figure 73: Apple Haptic Patent Figure 74: Waze Live Map Screenshot Figure 75: Android Location Update Timeline Figure 76: FreeMotion -Locate Description Figure 77: MIT Prototype for Automatic Indoor Mapping Figure 78: Total Augmented Reality Hardware Market vi -

9 Figure 79: AR End-Use Market Growth by Segment Figure 80: AR Unit Growth Figure 81: AR Unit Revenues vii -

10 List of Tables Table 1: MAP Model MEMS Sensors ASP Table 2: Sensor Types and Categories Table 3: AR Unit Growth , Units in Millions Table 4: AR Unit Revenues , Revenues in USD Millions Table 5: Vehicle Forecast viii -